The MSP’S Survival Guide To Co-Managed IT Services: A Crotchety Old Geek’s Road Map on Marketing, Selling and Providing Managed Services to Organizations with Existing IT Staff (CoMITs)
Price: $39.95 - $35.47
(as of Nov 22,2024 07:55:41 UTC – Details)
Publisher : Simplex-IT Press (May 14, 2019)
Language : English
Paperback : 170 pages
ISBN-10 : 1733004807
ISBN-13 : 978-1733004800
Item Weight : 14.4 ounces
Dimensions : 5.5 x 0.39 x 8.5 inches
Are you an MSP struggling to navigate the world of Co-Managed IT Services? Look no further than this survival guide from a crotchety old geek who has seen it all. In this post, we will break down the essential steps for marketing, selling, and providing managed services to organizations with existing IT staff, also known as CoMITs.
1. Understand the CoMITs mindset: CoMITs are not your typical clients. They already have an IT team in place and may be hesitant to outsource their services. It’s crucial to understand their perspective and address their concerns from the get-go.
2. Tailor your marketing approach: When marketing your services to CoMITs, focus on the value you can add to their existing IT team. Highlight how you can support them, enhance their capabilities, and free up their time to focus on strategic initiatives.
3. Fine-tune your sales pitch: When selling to CoMITs, emphasize the importance of collaboration and partnership. Position yourself as an extension of their team, rather than a replacement. Show them how you can work seamlessly with their IT staff to achieve their goals.
4. Provide specialized support: CoMITs may have specific needs and challenges that differ from traditional clients. Be prepared to offer specialized support tailored to their unique requirements. This could include on-demand consulting, project-based services, or ongoing maintenance and monitoring.
5. Foster strong relationships: Building trust and rapport with CoMITs is essential for long-term success. Be proactive in your communication, responsive to their needs, and transparent in your operations. Demonstrate your expertise and reliability to become a trusted partner.
In conclusion, navigating the world of Co-Managed IT Services can be challenging, but with the right approach, it can also be highly rewarding. By understanding the CoMITs mindset, tailoring your marketing and sales strategies, providing specialized support, and fostering strong relationships, you can successfully market, sell, and provide managed services to organizations with existing IT staff. Good luck on your journey!
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