Data Is Everybody’s Business: The Fundamentals of Data Monetization (Management on the Cutting Edge)
Price: $34.95 - $24.99
(as of Nov 26,2024 16:06:10 UTC – Details)
From the Publisher
Publisher : The MIT Press (September 26, 2023)
Language : English
Hardcover : 200 pages
ISBN-10 : 0262048213
ISBN-13 : 978-0262048217
Item Weight : 12.8 ounces
Dimensions : 6.31 x 0.78 x 9.25 inches
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Customers find the book’s introduction clear, concise, and easy to understand. They also say it’s written in a clear and direct way. Readers describe the research quality as thorough and contemporary. They mention the book is the best new data/business framework they’ve seen in the past few years.
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Data Is Everybody’s Business: The Fundamentals of Data Monetization (Management on the Cutting Edge)
In today’s digital age, data has become a valuable asset for businesses across all industries. From customer information and sales data to market trends and competitor analysis, the amount of data available is vast and growing exponentially. As a result, data monetization has become a crucial aspect of business strategy, with companies looking for ways to leverage their data assets to drive revenue and gain a competitive edge.
But data monetization is not just the responsibility of the IT department or data analysts. In fact, data is everybody’s business, from top executives to front-line employees. Everyone in the organization plays a role in collecting, analyzing, and leveraging data to drive business success.
So what are the fundamentals of data monetization? Here are a few key principles to keep in mind:
1. Data quality is paramount: Garbage in, garbage out. The accuracy and reliability of your data are crucial to making informed decisions and driving business value. Invest in data cleansing and quality assurance processes to ensure your data is clean and accurate.
2. Data governance is essential: Establish clear policies and procedures for how data is collected, stored, and used within your organization. This includes defining roles and responsibilities, setting data standards, and ensuring compliance with regulations such as GDPR and CCPA.
3. Data security is non-negotiable: With data breaches on the rise, protecting your data assets is more important than ever. Implement robust security measures, such as encryption, access controls, and regular security audits, to safeguard your data from unauthorized access or theft.
4. Data analysis drives insights: Simply collecting data is not enough. To derive value from your data, you need to analyze it to uncover meaningful insights and trends. Invest in data analytics tools and expertise to turn raw data into actionable intelligence.
5. Data monetization is a team effort: Collaboration is key to successful data monetization. Bring together cross-functional teams from different departments to share knowledge, expertise, and insights. By working together, you can unlock the full potential of your data assets.
In conclusion, data monetization is a complex and multifaceted process that requires a holistic approach. By treating data as everybody’s business and following the fundamentals of data management, you can harness the power of data to drive business growth and innovation. So, are you ready to unlock the value of your data?
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