Impact of ICTs on Event Management and Marketing (Paperback) (UK IMPORT)

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The Impact of ICTs on Event Management and Marketing (Paperback) (UK IMPORT)

In today’s digital age, Information and Communication Technologies (ICTs) have revolutionized the way events are managed and marketed. From online ticketing systems to social media promotion, ICTs have transformed the event industry in countless ways.

This comprehensive guide explores the various ways in which ICTs have impacted event management and marketing. With a focus on the UK market, this book delves into topics such as:

– The use of mobile apps for event planning and communication
– Social media strategies for promoting events and engaging attendees
– Data analytics and CRM systems for better understanding audience preferences
– Virtual and hybrid event experiences in the age of Covid-19
– The future of event technology and how it will continue to shape the industry

Whether you’re an event planner, marketer, or simply interested in the intersection of technology and events, this book provides valuable insights and practical tips for leveraging ICTs to enhance your next event.

Order your copy of “The Impact of ICTs on Event Management and Marketing” today and stay ahead of the curve in the ever-evolving world of event planning and promotion.
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