Unpacking the Top Trends and Insights from QSA2020SPD


The Qualitative Research Consultants Association (QRCA) recently held its annual conference, QSA2020SPD, where qualitative research professionals from around the world gathered to discuss the latest trends and insights in the industry. The conference featured a variety of sessions, workshops, and networking opportunities for attendees to learn from industry experts and share their own experiences.

One of the key themes that emerged from QSA2020SPD was the increasing importance of incorporating technology into qualitative research methods. With the rise of social media, online communities, and digital communication tools, researchers are finding new ways to gather insights from consumers and understand their behaviors and preferences. This shift towards digital research methods was evident in many of the presentations and discussions at the conference, with speakers highlighting the benefits of using technology to reach a wider audience and gather more in-depth data.

Another major trend that was discussed at QSA2020SPD was the growing demand for more diverse and inclusive research practices. As the world becomes more diverse, researchers are recognizing the importance of ensuring that their studies are inclusive and representative of all populations. This includes using diverse recruitment methods, incorporating diverse perspectives into research design, and ensuring that the voices of underrepresented groups are heard and valued in the research process.

In addition to these overarching trends, several specific insights and best practices were shared at the conference. For example, there was a focus on the importance of storytelling in qualitative research, with speakers emphasizing the power of using narratives to engage and connect with participants. There was also a discussion about the role of empathy in research, with presenters highlighting the importance of building trust and rapport with participants in order to gather more meaningful insights.

Overall, QSA2020SPD provided a valuable opportunity for qualitative research professionals to come together, learn from each other, and stay informed about the latest trends and insights in the industry. By embracing technology, prioritizing diversity and inclusion, and focusing on storytelling and empathy, researchers can continue to push the boundaries of qualitative research and create more impactful and meaningful studies.