Behind the Brand: A Look at 100% Pure’s Commitment to Purity and Sustainability

Behind the Brand: A Look at 100% Pure’s Commitment to Purity and Sustainability

In a world filled with chemicals and synthetic ingredients, finding beauty products that are truly pure and sustainable can be a challenge. That’s where 100% Pure comes in. This California-based beauty brand is on a mission to provide customers with products that are made from only the purest, natural ingredients, while also being committed to sustainability and eco-friendly practices.

Founded in 2005 by Susie Wang, 100% Pure has quickly gained a loyal following of customers who appreciate the brand’s dedication to creating products that are free from harsh chemicals, artificial colors, and synthetic fragrances. Instead, the brand uses only natural ingredients such as fruit pigments, botanical extracts, and essential oils to create its range of skincare, makeup, and hair care products.

One of the key pillars of 100% Pure’s philosophy is its commitment to purity. The brand believes that what you put on your skin is just as important as what you put in your body, which is why all of its products are made from ingredients that are safe, non-toxic, and ethically sourced. This commitment to purity is reflected in the brand’s stringent ingredient sourcing and testing processes, ensuring that every product meets the highest standards of quality and safety.

In addition to its focus on purity, 100% Pure is also dedicated to sustainability and eco-friendly practices. The brand is committed to reducing its environmental footprint by using recyclable packaging, minimizing waste in its production processes, and supporting sustainable farming practices. 100% Pure also partners with organizations such as 1% for the Planet, donating a portion of its profits to environmental causes.

Overall, 100% Pure is a brand that is not only dedicated to creating high-quality, natural beauty products, but also to making a positive impact on the planet. With its commitment to purity and sustainability, 100% Pure is leading the way in the clean beauty movement and setting an example for other beauty brands to follow. So the next time you’re in need of a new skincare or makeup product, consider giving 100% Pure a try – your skin and the planet will thank you for it.