Blackpink’s Rosé Models Flirty Pajamas in SKIMS Valentine’s Day Campaign Debut

ROSÉ is getting her flirt on this Valentine’s Day. 

The 27-year-old New Zealand-born artist, who’s famously known for her position in South Korean girl group BLACKPINK, isn’t new to the fashion world. She’s been a front row fixture at Fashion Weeks across the globe, a trendsetter in her own right and a muse for a number of designer labels. Now, she’s officially a SKIMS superstar!

That’s right, the “APT.” singer stars in a 2025 Valentine’s Day campaign for the hugely popular clothing brand that Kim Kardashian co-created in 2019.

Photographed by Carin Backoff, ROSÉ touts the latest and greatest within SKIMS’ Valentine’s Day Shop, including the Velvet Lace Slip Dress, the Soft Lounge Hoodie and Boxer Set, and the Romance Cami and Short Set. The new holiday collection official launches on Jan. 23 in stores and online. 

“Valentine’s Day has always held a special place in my heart,” shares ROSÉ in a press release. “Maybe it’s also because it’s only a few days after my birthday [the artist will be turning 28 on Feb. 11], it feels special to me, almost like a second round of a birthday.” 

“This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did,” she adds. 

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

In an interview with Vogue, the K-Pop idol said she’s always been “obsessed with” everything SKIMS, particularly the Seamless collection.

“I’ve been one of those girls who have gone online on the day SKIMS says they are going to restock, and put everything in my shopping cart only to find out everything is sold out already. So yeah, I’ve been heartbroken by online shopping,” she shared (can she get any more relatable?). Although, she added that she hopes to get her hands on a few of her favorite pieces now that she’s a part of the squad.

Kardashian, the co-founder and chief creative officer of SKIMS, said of ROSÉ in a press statement: “Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”

In recent years, SKIMS has grown its celebrity roster to include Patrick Mahomes and his wife Brittany, Goldie Hawn and her kids Kate and Oliver Hudson, a legendary crew of supermodels from Tyra Banks to Heidi Klum, and Olivia Munn, who proudly posed topless and with the scars from her 2023 double mastectomy procedure that followed her breast cancer diagnosis. 

Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories. 

Before ROSÉ, Lana Del Rey starred in the brand’s preceding Valentine’s Day campaign, one year after White Lotus season 2 cast members and real-life besties Beatrice Grannò and Simona Tabasco made their mark in sexy lingerie. 

ROSÉ (whose real name Roseanne Park) debuted under YG Entertainment’s Blackpink in 2016. She became the fourth member to join the group after Jennie Kim, Lisa Manobal and Jisoo Kim. In recent years, each member has embarked on solo projects with Rosé releasing her first single “On the Ground” in 2021 and her first studio album Rosie  — which features her widely popular track with Bruno Mars —  in December 2024.