CRISP: EFFECTIVE SALES MANAGEMENT: HOW TO BUILD A WINNING By Tom Johnson

CRISP: EFFECTIVE SALES MANAGEMENT: HOW TO BUILD A WINNING By Tom Johnson

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CRISP: EFFECTIVE SALES MANAGEMENT: HOW TO BUILD A WINNING TEAM

Sales management is a crucial aspect of any business, as it directly impacts the success of the sales team and ultimately the company’s bottom line. In his book, “Effective Sales Management: How to Build a Winning Team,” author Tom Johnson provides valuable insights and strategies for sales managers looking to improve their team’s performance and drive results.

Johnson emphasizes the importance of clear communication, setting goals, and providing ongoing training and support for sales representatives. He also highlights the significance of data analysis and leveraging technology to track sales performance and identify areas for improvement.

By implementing the CRISP method – Communication, Results-driven, Innovation, Strategic planning, and Performance measurement – sales managers can create a more efficient and productive sales team. Johnson’s practical advice and real-world examples make this book a must-read for anyone looking to excel in sales management.

Whether you’re a seasoned sales manager or just starting out in your career, “Effective Sales Management: How to Build a Winning Team” is a valuable resource for building a successful sales team and driving revenue growth.
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