EFFECTIVE CRM USING PREDICTIVE ANALYTICS By CHORIANOPOULOS, ANTO (Hardback)

EFFECTIVE CRM USING PREDICTIVE ANALYTICS By CHORIANOPOULOS, ANTO (Hardback)

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In this post, we will explore the book “EFFECTIVE CRM USING PREDICTIVE ANALYTICS” by Anto Chorianopoulos. This hardback book delves into the world of customer relationship management (CRM) and how predictive analytics can be used to enhance the effectiveness of CRM strategies.

Chorianopoulos discusses the importance of leveraging data and analytics to understand customer behavior, preferences, and trends. By using predictive analytics, businesses can anticipate customer needs, personalize interactions, and improve overall customer satisfaction.

The book provides practical insights and real-world examples of how organizations can implement predictive analytics in their CRM initiatives. From segmentation and targeting to customer lifetime value analysis, Chorianopoulos offers a comprehensive guide to using predictive analytics to drive successful CRM strategies.

Whether you are a seasoned CRM professional or just starting out in the field, “EFFECTIVE CRM USING PREDICTIVE ANALYTICS” is a valuable resource that will help you harness the power of data and analytics to build stronger relationships with your customers.
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