100% Pure is a popular skincare and cosmetics brand that has gained a loyal following for its commitment to using all-natural and organic ingredients. But what exactly is the philosophy behind this brand, and where did it all begin?
The origins of 100% Pure can be traced back to co-founder Susie Wang, who has a background in cosmetic chemistry. She was inspired to create a line of products that would be safe and healthy for both people and the planet. Wang wanted to provide consumers with an alternative to mainstream beauty products that are often filled with harmful chemicals and synthetic ingredients.
The philosophy behind 100% Pure is simple: to create products that are truly pure and free from any potentially harmful ingredients. The brand is committed to using only natural and organic ingredients, such as fruits, vegetables, and other plant-based extracts. They also avoid using artificial fragrances, colors, and preservatives in their formulations.
One of the key principles of 100% Pure is transparency. The brand is open about the ingredients they use in their products, providing detailed information about each one on their website. This allows consumers to make informed choices about what they are putting on their skin.
In addition to using natural ingredients, 100% Pure is also committed to sustainability and ethical practices. They source their ingredients from organic farms and suppliers who adhere to fair trade practices. The brand also does not test on animals, making them a cruelty-free option for conscious consumers.
Overall, the philosophy behind 100% Pure is rooted in the belief that beauty should not come at the expense of health or the environment. By using pure and natural ingredients, the brand aims to provide consumers with safe and effective products that nourish their skin without any harmful side effects.
So, if you’re looking for skincare and cosmetics that are truly pure and natural, 100% Pure may be the perfect brand for you. With their commitment to using only the best ingredients and their dedication to sustainability, you can feel good about using their products on your skin.
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