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Ford US new vehicle sales rose 4% in 2024, driven by truck sales
Ford Motor Co. reported Friday that U.S. new vehicle sales rose 4% to nearly 2.1 million vehicles last year compared with 2023, an increase driven by sales of trucks.
The Dearborn-based automaker reported sales of trucks jumped by 7% in 2024, with sales of the Maverick rising nearly 40% and Transit sales increasing by more than 18%.
Ford’s sales jump last year was boosted by the fourth quarter, in which sales of new vehicles rose by nearly 9% to 530,660 vehicles compared with the same period in 2023.
Ford SUV sales rose slightly last year by about 1%, with sales of the Explorer rising by nearly 4% and sales of the automaker’s Lincoln brand SUVs rising by 28% last year compared with 2023.
Sales of electrified vehicles — both EVs and hybrids — rose by about 38% in 2024 to 285,291 vehicles. Ford said that last year, each of Ford’s EVs set sales records, with Mustang Mach-E sales up 27%, F-150 Lightning sales up 39% and E-Transit sales up 64%.
Ford also said Friday that it’s extending its program that offers customers who buy or lease an electric vehicle a free home charger and complimentary installation through the end of March. The automaker said this program helped boost Ford’s fourth-quarter EV sales. Called the “Ford Power Promise,” customers who purchase or lease a Ford Mustang Mach-E, F-150 Lightning or E-Transit Cargo Van customers are eligible.
More on Ford’s EV program:Ford is offering customers who buy or lease an EV a free home charger, installation
General Motors will also report fourth-quarter and full-year sales results later Friday morning. Tesla on Thursday reported its first drop in annual deliveries.
More on Tesla’s results:Tesla sales drop for the first time for 2024 despite incentives and Cybertruck push
Contact Adrienne Roberts: amroberts@freepress.com
In exciting news for Ford enthusiasts, the US automaker has reported a 4% increase in new vehicle sales for 2024. This growth has been largely driven by strong sales in the truck segment, showcasing the enduring popularity of Ford’s iconic truck models.
With a reputation for reliability, durability, and performance, Ford trucks have long been a favorite among American consumers. From the rugged F-150 to the versatile Ranger, Ford’s lineup of trucks offers something for every driver’s needs.
The increase in truck sales reflects not only the quality of Ford’s vehicles but also the brand’s ability to adapt to changing consumer preferences. As more Americans turn to trucks for their everyday transportation needs, Ford has positioned itself as a leader in this lucrative market.
Overall, the rise in new vehicle sales is a testament to Ford’s commitment to innovation and customer satisfaction. With exciting new models on the horizon and a continued focus on quality and performance, Ford is poised to maintain its position as a top choice for American drivers.
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Ford US, new vehicle sales, 4% increase, 2024, truck sales, Ford trucks, automotive industry, sales growth, Ford Motor Company, vehicle market trends
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