Homebuilder Trumark acquires its preferred mortgage broker in Fresno

Chris Robson is the president of Icon Lending following the Fresno mortgage broker’s acquisition by Trumark Homes. Photo by Trumark Homes

Trumark Homes, an award-winning homebuilder across the Western United States, announced its acquisition of Icon Lending, a mortgage brokerage in Fresno, on Jan. 28.

Icon Lending partners with a wide range of mortgage product providers, including FHA, VA, conventional, USDA, CalHFA, Jumbo and Alt QM loans.

“We are thrilled to embark on this new phase of Trumark Homes’ growth with the addition of Icon Lending, strengthening our offerings to elevate the homebuying journey,” Michael Maples, principal and co-founder of Trumark Companies, said in a news release. “We look forward to offering prospective homebuyers an affiliated lending option to ease their way through one of life’s most important and rewarding milestones.”

Chris Robson was named president of Icon Lending following the acquisition.

“​​It’s obviously a very nice title. I am not going to dispute it,” Robson said. “The goal for us and for everybody in the team is it’s a symbol of how much we expect this company to grow.”

In his 20 years of experience in the mortgage industry, Robson has helped Icon Lending grow from being a preferred lender for Wathen Castanos in 2019 to an affiliated lender under Trumark’s expanding portfolio.

Trumark, which is owned by Japan’s largest homebuilder, Daiwa House, acquired Wathen Castanos in 2023.

Robson discussed the company’s increased potential for expansion. He hopes Icon Lending will have 16 full-time staff members by the end of 2025, up from eight currently.

“Now we get the opportunity to go out, recruit more people, and expand into the other divisions that Trumark operates,” he said.

Gregg Nelson, the co-founder and co-CEO of Trumark Companies, emphasized the company’s commitment to growth, financial services, and enhancing the homebuying experience.

“We are actively seeking out opportunities to strategically grow Trumark Homes, which includes incorporating financial services and resources to support homebuyers on their journey and create exceptional experiences,” Nelson said. “This acquisition aligns perfectly with our brand purpose: to enhance people’s lives by creating inspiring living environments, ensuring that the entire home buying process is as supportive and seamless as possible.”