Hong Kong has rolled out a much-awaited tourism blueprint that highlights themes such as pandas, horse racing, mega-events and smart initiatives among updated strategies aimed at boosting the economy by HK$120 billion (US$15.5 billion) and employing 210,000 people in five years.
The document released on Monday lays out four development strategies, 16 implementation directions, 59 action plans and 133 measures to reinforce Hong Kong’s role as a hub for international and multi-destination tourism and as a city where East meets West.
Upon implementation, the tourism industry could generate HK$120 billion in economic value, the blueprint said, noting the sector accounted for 5 per cent of Hong Kong’s gross domestic product in 2018 and 2.6 per cent last year.
It said employment in the sector was expected to rise to about 210,000 in five years from 145,600 in 2023, a 44 per cent increase.
“Tourism was paralysed during the pandemic. Following the pandemic, tourists’ travel patterns have changed and we have to reform the industry,” Secretary for Culture, Sports and Tourism Rosanna Law Shuk-pui said on Monday.
“The blueprint will set the scene for the industry’s development for the next five years.”
Hong Kong has unveiled a new tourism blueprint aimed at revitalizing the sector and boosting the economy by an estimated HK$120 billion. The plan includes initiatives to attract more visitors, enhance the visitor experience, and promote sustainable tourism practices.
Key strategies of the blueprint include developing new tourism products and experiences, enhancing infrastructure and connectivity, and promoting Hong Kong as a premier destination for business and leisure travelers.
The government is also focusing on leveraging technology to improve the visitor experience, such as implementing smart tourism initiatives and digital platforms to provide personalized recommendations and information to visitors.
With the COVID-19 pandemic severely impacting the tourism industry, the launch of this blueprint signals a renewed effort to drive growth and recovery. By investing in new initiatives and promoting Hong Kong as an attractive destination, the city aims to not only revitalize the tourism sector but also stimulate economic growth and create job opportunities for residents.
Overall, the tourism blueprint sets ambitious goals to position Hong Kong as a leading global tourism destination and drive economic growth in the years to come.
Tags:
- Hong Kong tourism
- Tourism blueprint
- Hong Kong economy
- HK$120 billion boost
- Tourism development
- Hong Kong travel industry
- Economic growth strategy
- Boosting tourism revenue
- Hong Kong tourism plan
- Sustainable tourism initiatives
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