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Publisher ‏ : ‎ Harvard Business Review Press; Illustrated edition (September 4, 2003)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 1591391369
ISBN-13 ‏ : ‎ 978-1591391364
Item Weight ‏ : ‎ 1.46 pounds
Dimensions ‏ : ‎ 6.5 x 1.25 x 9.25 inches

In the world of personal finance software, Intuit stands as a giant, having revolutionized the industry with their flagship product, Quicken. But how did this small company manage to beat out tech behemoth Microsoft and completely change the game for millions of users?

The story of Intuit’s rise to success is a fascinating one, filled with innovation, determination, and a deep understanding of the needs of their customers. Founded in 1983 by Scott Cook and Tom Proulx, Intuit started out as a company focused on developing financial software for individuals and small businesses.

Their breakthrough came in 1984 with the launch of Quicken, a personal finance management tool that quickly gained popularity for its user-friendly interface and powerful features. As Microsoft entered the market with their own competing product, Money, many expected Intuit to be overshadowed by the tech giant. However, Intuit’s relentless focus on customer satisfaction and continuous improvement set them apart.

One key factor in Intuit’s success was their commitment to listening to their customers and constantly iterating on their products to meet their evolving needs. This customer-centric approach allowed them to stay ahead of the competition and maintain a loyal user base.

Another crucial element of Intuit’s success was their ability to adapt to changing technology trends. As the internet became more prevalent, Intuit quickly shifted their focus to developing online versions of their software, ensuring that they remained relevant in an increasingly digital world.

Today, Intuit is a powerhouse in the personal finance industry, with a suite of products that cater to individuals, small businesses, and accountants. Their success story serves as a testament to the power of innovation, customer focus, and adaptability in the tech industry.

In the end, Intuit’s triumph over Microsoft and their revolutionary impact on the personal finance industry can be attributed to their unwavering commitment to their customers and their willingness to embrace change. As they continue to innovate and evolve, there’s no telling what groundbreaking developments they’ll bring to the world of personal finance next.
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