ISE ABC’s of Relationship Selling through Service by Charles Futrell (English) P

ISE ABC’s of Relationship Selling through Service by Charles Futrell (English) P

Price : 74.69

Ends on : N/A

View on eBay
ISE ABC’s of Relationship Selling through Service by Charles Futrell (English)

In his book “ISE ABC’s of Relationship Selling through Service,” Charles Futrell provides a comprehensive guide on how to build strong relationships with customers through exceptional service. The ABC’s in the title stand for Attitude, Behavior, and Communication, which are the key components of successful relationship selling.

Futrell emphasizes the importance of having a positive attitude towards customers, as it can greatly impact the success of a salesperson. By approaching each interaction with a customer with a can-do attitude and a genuine desire to help, salespeople can build trust and loyalty.

Behavior is another crucial aspect of relationship selling, as it involves the actions and gestures that salespeople use to show customers that they are valued. This can include things like being punctual, following up on promises, and going above and beyond to meet customers’ needs.

Communication is the final piece of the puzzle when it comes to relationship selling. Salespeople must be able to effectively communicate with customers by listening to their needs, asking probing questions, and providing clear and concise information about products or services.

Overall, Futrell’s ABC’s of Relationship Selling through Service provide a roadmap for salespeople to follow in order to build strong and lasting relationships with customers. By focusing on attitude, behavior, and communication, salespeople can set themselves apart from the competition and create a loyal customer base.
#ISE #ABCs #Relationship #Selling #Service #Charles #Futrell #English