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Kendrick Lamar, Willy Chavarria join forces for Super Bowl collection
For those of you staring at your favorite football jersey for Super Bowl Sunday, it’s time for a fit check.
Rap superstar Kendrick Lamar and award-winning fashion designer Willy Chavarria are teaming up on a limited-edition capsule collection with the NFL, inspired by Lamar’s upcoming performance at the Super Bowl halftime show.
“Kendrick performing is so monumental given his voice on the empowerment of Brown and Black people, and I love his pure LA heart,” said Chavarria of the Compton-born rapper in a statement. “We spent a lot of time on the fits and the vibe, and Kendrick tied in everything to get it spot on.
“Working with Kendrick is an important cultural moment for the two of us. We both have an unwavering voice when it comes to our people.”
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This isn’t the first time Lamar and Chavarria have joined fashion forces. The pair worked together in 2023 to design the “Not Like Us” emcee’s custom festival looks.
The collection, designed by Chavarria and Lamar’s creative agency pgLang, boasts stylish threads such as a sleek black bomber jacket with the classic NFL logo, as well as a graphic hoodie that reads “Super Bowl LIX: Foot Up on the Gas, But Somebody Gotta Do It.” Other items include gym shorts and T-shirts.
Proceeds from the collection will be donated to individuals impacted by the Los Angeles wildfires.
Lamar, who released his chart-topping sixth album “GNX” in November, is scheduled to headline the halftime show at Caesars Superdome in New Orleans on Feb. 9.
R&B singer and “GNX” collaborator SZA will join him as a special guest.
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Lamar and Chavarria’s collection will be available for sale beginning Wednesday at 12 p.m. ET/9 a.m. PT. on Lamar’s official website.
Select items can also be found at Willy Chavarria and Mitchell & Ness (12 p.m. ET/9 a.m. PT) and NFLShop.com and Fanatics.com (3 p.m. ET/12 p.m. PT).
Contributing: Brendan Morrow, USA TODAY; Ed Masley, Arizona Republic
Kendrick Lamar, Willy Chavarria Join Forces for Super Bowl Collection
In an exciting collaboration, Grammy-winning rapper Kendrick Lamar and renowned fashion designer Willy Chavarria have come together to create a special collection for the upcoming Super Bowl. The collection, which will feature a range of streetwear and luxury pieces, is set to be released just in time for the big game.
Both Lamar and Chavarria are known for their bold and innovative styles, making them the perfect pairing for this unique collaboration. Fans can expect to see a mix of Lamar’s signature West Coast vibes and Chavarria’s edgy, urban aesthetic in the collection.
With the Super Bowl being one of the biggest events of the year, this collaboration is sure to make a statement both on and off the field. Stay tuned for more details on the collection and get ready to elevate your game day style with Kendrick Lamar and Willy Chavarria.
Tags:
- Kendrick Lamar
- Willy Chavarria
- Super Bowl collection
- Collaboration
- Fashion
- Hip hop
- Streetwear
- Celebrity collaboration
- Limited edition
- Designer collection
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