Lori Harvey to Cover ‘Playboy’ 2025 Print Issue

Lori Harvey is ushering in Playboy‘s return to print.

The 28-year-old model and the media outlet announced on Thursday, Jan. 23, that Harvey was selected to be the first cover model in five years.

The news was announced on Instagram in a collaborated post between Harvey and the outlet, providing a behind-the-scenes look at the photoshoot. In the video, Harvey donned a low-cut, black sequin bodysuit and feathered boots. She also sported a black long-sleeve backless dress in another brief clip.

“PLAYBOY returns to print with Lori Harvey on the cover. Preorder today. On stands 02.10.25,” the Instagram caption read.

The return of the spring issue comes after the publication’s brief break from print. The issue will be released at a launch event during the Super Bowl Weekend in New Orleans.

Along with Harvey, the new issue will feature comedian Nikki Glaser and the yet-to-be-revealed Playmate of the Year.

The company announced the return of print in August 2024 but, at the time, did not reveal who would be gracing the cover. “Playboy is the quintessential iconic brand, and it has always been more than a magazine – it is the original creator business that has launched hundreds of careers over the past seventy years,” said Ben Kohn, Chief Executive Officer of PLBY Group, in a statement.

He continued: “The decision to reintroduce Playboy magazine reflects the Company’s commitment to adapting to the evolving media landscape while preserving the brand’s rich heritage, including the high-quality journalism, compelling storytelling, and provocative content that has defined Playboy for decades.”

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Harvey made her runway debut in 2017 at 20 years old, when she walked for Dolce & Gabbana at Milan Fashion Week. Since then, she has appeared in ads for Michael Kors, Valentino, and Burberry, just to name a few. And in 2024 she made her rookie debut for the year’s Sports Illustrated Swimsuit issue.

Despite Harvey’s accomplished career, she has been vocal about how important size inclusivity is to her. “I absolutely felt pressure to be a certain size, especially when I first started,” she said of her modeling career. “When you’re backstage and they’re fitting you, everything is sample size. You’re expected to be very, very tall and very, very thin.”

She added: “I’ll be honest, I definitely was self-conscious about it when I first started because I’m not a traditional model. When it came to developing my brands, I was like, ‘OK, inclusivity is number one on my list.’ ” Harvey has a swimwear brand, Yevrah, and skincare brand SKN by LH.