Management of a Sales Force by William J. Stanton, Rosann Spiro and Gregory…

Management of a Sales Force by William J. Stanton, Rosann Spiro and Gregory…

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In their book “Management of a Sales Force,” authors William J. Stanton, Rosann Spiro, and Gregory A. Rich provide comprehensive insights into the strategies and techniques necessary for effectively managing a sales team.

The book covers a wide range of topics, including recruitment and selection of sales personnel, training and development, motivation and compensation, performance evaluation, and sales force automation.

Stanton, Spiro, and Rich emphasize the importance of aligning the goals of the sales force with the overall objectives of the organization, and provide practical guidance on how to achieve this alignment.

Whether you are a seasoned sales manager looking to enhance your team’s performance or a newcomer to the field seeking to build a successful sales force from the ground up, “Management of a Sales Force” is an invaluable resource that will help you navigate the complexities of managing a sales team effectively.

Pick up a copy today and take your sales management skills to the next level!
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