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Marketing Analytics: Strategic Models and Metrics
Price: $49.95 – $47.41
(as of Dec 26,2024 18:18:42 UTC – Details)
Publisher : CreateSpace Independent Publishing Platform (January 31, 2013)
Language : English
Paperback : 498 pages
ISBN-10 : 1481900307
ISBN-13 : 978-1481900300
Item Weight : 1.95 pounds
Dimensions : 7.44 x 1.13 x 9.69 inches
Customers say
Customers find the book has a clear summary of concepts and useful steps for conducting marketing analysis. They appreciate the explanations without being too elementary, making it an excellent reference. Many readers recommend it as a good read for undergraduates and consider it a valuable resource. Overall, customers find the book to be a great value for money and a phenomenal resource.
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Marketing Analytics: Strategic Models and Metrics
In the world of marketing, data is king. With the rise of digital marketing and the abundance of customer information available, businesses are increasingly turning to marketing analytics to drive decision-making and improve performance.
But with so much data to sift through, how can companies effectively analyze and utilize this information to drive successful marketing campaigns? This is where strategic models and metrics come into play.
Strategic models are frameworks that help businesses organize and make sense of their marketing data. These models can help identify key trends, patterns, and insights that can inform strategic decisions. Some common strategic models used in marketing analytics include customer segmentation, customer lifetime value, and marketing attribution models.
Metrics, on the other hand, are specific measures used to track and evaluate the performance of marketing campaigns. These metrics can help businesses understand the effectiveness of their marketing efforts and make adjustments as needed. Some common marketing metrics include customer acquisition cost, conversion rate, and return on investment.
By combining strategic models and metrics, businesses can gain a deeper understanding of their customers, optimize their marketing campaigns, and ultimately drive business growth. In this post, we will explore the importance of marketing analytics, discuss key strategic models and metrics, and provide tips for leveraging data to drive marketing success. Stay tuned!
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