MARKETING DATA SCIENCE By Thomas Miller (9780133886559)

MARKETING DATA SCIENCE By Thomas Miller (9780133886559)

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MARKETING DATA SCIENCE By Thomas Miller (9780133886559)

In today’s digital age, data is king. And when it comes to marketing, leveraging data science is crucial for success. In his book “Marketing Data Science,” Thomas Miller dives into the world of data-driven marketing strategies and how businesses can use data science to optimize their marketing efforts.

Miller covers a range of topics, including customer segmentation, targeting, personalization, and measuring the effectiveness of marketing campaigns. With the help of real-world case studies and practical examples, he demonstrates how data science can be used to drive better decision-making and ultimately improve ROI.

Whether you’re a marketing professional looking to enhance your skills or a business owner seeking to harness the power of data, “Marketing Data Science” is a must-read. It provides a comprehensive guide to understanding and implementing data science techniques in marketing, helping you stay ahead of the competition in today’s data-driven marketplace.
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