Matthew McConaughey explains Super Bowl LIX conspiracy theory

Matthew McConaughey has some, uh, interesting thoughts about Super Bowl LIX.

In an exclusive preview of his commercial for Uber Eats, which will debut in full during the big game, he has a very Matthew McConaughey take. There’s really no other way to explain it.

As the Dallas Buyers Club actor sees it, the whole event is nothing but a way to entice the audience to dig into a dish of… something.

First he questions the name of it, noting that the LIX is “licks” when sounded out.

“They are literally telling us to lick our lips to buy their savory snacks,” he says.

See the entire tease in the video below.

Just as suspect to the Oscar winner is that the game is being played at New Orleans’ Caesars Superdome. In his mind, it a venue that’s “named after America’s favorite salad, Caesar’s.”

And of course he breaks out one of McConaughey-isms: “Just cause we watch the game don’t mean we ain’t being played, baby.”

McConaughey is a known football fan, especially if the game involves his alma mater, the University of Texas at Austin.

He tells EW that his Super Bowl spot is “a deeper dive into the historical conspiracy that football was created to make us hungry and sell food. In this Uber Eats ad I’ll show you, from the day football was created up to now, that this theory is more than just a wild notion, but an obvious plot.”

In October, McConaughey starred in an ad for the same company in which he shared his conspiracy theory with San Francisco 49ers running back Christian McCaffrey. As McCaffrey wondered why he couldn’t stop being hungry, McConaughey told him that it was because of all the food terms. With words like turnovers and scrambles floating around, the appetite was inevitable — or so he said.

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Super Bowl Sunday has been the place for brands to advertise for decades, thanks to the guaranteed audience of millions, and they have increasingly done that with celebrities. Years later, viewers still remember the late Betty White playing football in that 2010 ad for Snickers. This year’s crop of commercials promises plenty of A-listers of its own, such as Drew Barrymore and Orlando Bloom for MSC Cruises and David Beckham for Stella Artois.

Super Bowl LIX takes place at the Caesars Superdome in New Orleans on Feb. 9 at 6:30 p.m. ET/3:30 p.m. PT. The game, including a halftime show with Kendrick Lamar, airs on Fox.