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Meghan Trainor is about to pilot you to your best glam ever.
The Grammy winning singer, 31, teamed up with e.l.f. Cosmetics to launch the brand’s new complexion holy grail, Halo Glow Powder Filter — an ultra-fine pressed powder that blurs the appearance of skin and reduces shine for a soft-focus glow. Trainor also introduces her limited-edition bundle, featuring her signature “Cloud Skin” products and a custom merch item.
Additionally, the campaign celebrates the 10th anniversary of Trainor’s debut album, Title. In addition to a re-release of the album on March 28 — complete with two brand new tracks and six Live from Spotify London tracks — Trainor stars as the first captain of e.l.f. Air, donning a pink, retro-inspired pilot ensemble as she guides viewers on how to achieve a dreamy, soft-focus Cloud Skin glow.
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“Who knew playing a pilot would be on my 2025 bingo card?! e.l.f. and I have been beauty besties for years. We have literally weathered every glowstorm together, so I knew e.l.f. was the perfect partner to celebrate ten years of Title,” Trainor says in a press release.
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She continues: “e.l.f. always has a pulse on my favorite trends and is one step ahead of viral culture, so it feels amazing to come together again to disrupt norms and put me in the captain’s chair. I’m so happy to pilot this next collaboration to bring my favorite cruelty-free and vegan beauty to our communities!”
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Patrick O’Keefe, chief integrated marketing officer at e.l.f., shares: “Meghan’s unparalleled charisma and creative vision perfectly embody the spirit of Cloud Skin: bold, transformative and effortlessly accessible. Together, we’re not just creating a campaign; we’re charting a new course for beauty innovation that inspires and empowers everyone to glow their own way.”
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The e.l.f. Cosmetics x Meghan Trainor Cloud Skin Bundle ($36) will be available while supplies last on Tuesday, Jan. 28. The set includes the new Halo Glow Powder Filter as well as the cult-favorite Halo Glow Liquid Filter and the new Glow Reviver Lip Glimmer in Princess Cut. Customers will also enjoy a Limited-Edition e.l.f. Eye Mask for a touch of T.L.C.
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Hey beauties! Have you heard the exciting news? Meghan Trainor is the new face of e.l.f. Cosmetics’ latest campaign for their Cloud Skin line!
In the new campaign spot, Meghan shines as she showcases the effortless beauty of the Cloud Skin collection. The singer-songwriter looks radiant and flawless as she gushes about her love for the products and how they make her skin feel amazing.
If you’re a fan of Meghan Trainor or just looking for some new skincare products to add to your routine, be sure to check out the campaign spot for e.l.f.’s Cloud Skin line. You won’t be disappointed!
Watch the full campaign spot on e.l.f. Cosmetics’ website or social media channels, and get ready to achieve your own cloud-like skin with Meghan Trainor as your beauty inspiration. #CloudSkin #MeghanTrainor #e.l.f.Cosmetics
Tags:
- Meghan Trainor
- e.l.f. cosmetics
- Cloud Skin
- Campaign spot
- Beauty
- Skincare
- Celebrity endorsement
- Meghan Trainor e.l.f. campaign
- Beauty influencer
- Meghan Trainor beauty campaign.
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