Mining Social Media: Finding Stories in Internet Data


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From the Publisher

Lam Thuy Vo

Lam Thuy Vo

Q&A with Author Lam Thuy Vo

Why did you write Mining Social Media?

We have become the largest producers of data in history. Almost every click online, each swipe on our tablets and each tap on our smartphone produces a data point in a virtual repository. As more and more people conduct their lives online, and as smartphones are penetrating previously unconnected regions around the world, this trove of stories is only becoming larger.

At present, most researchers treat each social media user like they would an individual subject — as anecdotes and single points of contact. But to do so with a handful of tweets and Instagram posts is to ignore the potential of hundreds of millions of others. Many stories and findings lie dormant in the vast amounts of data produced by everyday consumers because researchers and journalists are still only starting to acquire the large-scale data-wrangling expertise needed to tap them.

Who is this book intended for?

This book is primarily written with researchers in mind, which I will broadly define as social scientists, lawyers, linguists, academics, educators, activists, and journalists. People who have more commercial applications for this kind of research in mind, like marketers or publicists, may also find value in understanding the social web. In terms of skill sets, this book is targeted at people who come with little to no previous programming experience and aims to bring a conceptual understanding of programming to practical exercises for people who are excited to dive into coding for the first time.

What do you want readers to take away from the book?

I want them to feel empowered. Technology and in particular social media plays a huge role in people’s lives but few are provided the tools or resources to learn how to better understand it. Learning how to code and how to analyze data, in particular, can seem like a daunting task and I wanted to create a resource that complete novices can use to learn the skills they need to make more sense of social media. Through this book, I hope to show that coding is not just a way to build a bot or to build an app but that it can be a means for exploring one’s curiosity in a world that is increasingly dependent on technology.

Publisher ‏ : ‎ No Starch Press; Illustrated edition (November 25, 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 1593279167
ISBN-13 ‏ : ‎ 978-1593279165
Item Weight ‏ : ‎ 14.4 ounces
Dimensions ‏ : ‎ 7 x 0.53 x 9.19 inches


In today’s digital age, social media has become a goldmine for finding unique and interesting stories. With billions of users sharing their thoughts, opinions, and experiences online, there is a wealth of data waiting to be mined for compelling narratives.

From viral trends to personal anecdotes, social media platforms like Twitter, Facebook, Instagram, and TikTok offer a window into the lives and minds of people from all walks of life. By analyzing the conversations, posts, and interactions on these platforms, journalists, marketers, and researchers can uncover stories that resonate with a wide audience.

But mining social media for stories is not just about finding the next viral sensation. It’s also about understanding the pulse of society, uncovering hidden gems, and shedding light on important issues. By tracking hashtags, monitoring trends, and listening to what people are saying online, we can gain valuable insights into the collective consciousness of our digital world.

In this post, we’ll explore the fascinating world of mining social media for stories. We’ll discuss the tools and techniques used to sift through the vast amounts of data available online, and we’ll showcase some examples of how social media has been used to uncover compelling narratives. So buckle up and get ready to dive into the depths of the internet to uncover the stories that are just waiting to be told.
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