Skechers continues its expansion in basketball footwear, securing Los Angeles Clippers shooting guard Norman Powell as its latest signing. The 2019 NBA Champion joins an emerging roster of Skechers Basketball athletes, lacing up in the SKX NEXUS as he takes the court for the Clippers and participates in the 3-Point Contest at NBA All-Star Weekend.
“I’ve been seeing more players competing in Skechers, so I wanted to try them for myself. It was immediately clear that Skechers is a perfect fit for me,” said Norman Powell. “It starts with that famous Skechers comfort, but these sneakers look great, and I love wearing them on the court. While everything about Skechers Basketball is unexpected, they understand the grind and are relentless in their pursuit of performance excellence, so I can’t wait to take it up a notch with this brand.”
Powell, a UCLA standout and First-Team All-Pac-12 selection, was drafted in the second round of the 2015 NBA Draft, beginning his career with the Toronto Raptors, where he helped secure the franchise’s first NBA title in 2019. Following stints with the Portland Trail Blazers and now the Los Angeles Clippers, Powell has established himself as a reliable scoring option and a consistent postseason performer, having made the NBA Playoffs in nine of his ten seasons.
Skechers has crafted two PE colorways of the SKX Nexus to kick off the partnership, one in Black Lime and the other in Light Blue. Both pairs will be released to the public, minus the PE details that include nods to Norman’s personal life, like the 619 area code for San Diego and the text honoring his Uncle Raymond. The White Black Lime pair is available, and the Light Blue will drop in April.
“As a Los Angeles-based company, we saw a great opportunity in bringing Clippers athlete Norman Powell to Team Skechers,” said Michael Greenberg, president of Skechers. “Known as a standout player in the league, Norman’s incredible performance on the court this season has fans watching his every move—and we love that he’s doing it in Skechers Basketball shoes. He is a great asset to our brand and illustrates how the signature comfort and performance offered by our footwear can help players elevate their game.”
Powell joins a growing roster of Skechers Basketball athletes, including Joel Embiid, Julius Randle, Terance Mann, Jabari Walker, and Rickea Jackson. Skechers also recently signed Charlotte Hornets shooting guard Josh Green, further strengthening its presence in the NBA. With Norman Powell now in Skechers Basketball footwear, the brand continues its rapid rise in the basketball market—and all eyes will be on Powell as he competes in the 3-Point Contest at NBA All-Star Weekend.
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Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever.
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In a surprising move, NBA star Norman Powell has signed a partnership deal with Skechers just in time for the 3-Point Contest at the NBA All-Star 2025. The Toronto Raptors shooting guard, known for his sharpshooting skills and explosive plays, will be rocking Skechers footwear as he competes against the league’s best shooters.
Powell’s decision to team up with Skechers showcases the brand’s growing presence in the world of basketball and sports performance. With their innovative technology and design, Skechers is aiming to provide Powell with the comfort and support he needs to perform at his best during the highly anticipated 3-Point Contest.
Fans can expect to see Powell sporting his new Skechers kicks as he takes on the competition and aims to showcase his shooting prowess on the big stage. Stay tuned to see if Powell’s partnership with Skechers will give him the edge he needs to come out on top in the 3-Point Contest at NBA All-Star 2025.
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Norman Powell, Skechers, NBA All-Star 2025, 3-point contest, basketball, athlete endorsement, shoe deal, sports marketing, professional athlete, Skechers performance footwear, celebrity endorsement
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