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Not just a shiny trophy: the huge extra perks of Madison Key’s Australian Open success
Top seed Sabalenka had gone into Saturday’s final as the favorite to win her fourth Grand Slam, having previously triumphed at the Australian Open in each of the previous two editions. The Belarusian also won the US Open for the first time in her career last year.
29-year-old Keys, meanwhile, has enjoyed a resurgence of sorts at the start of 2025, which she has now capped by winning her first ever singles Grand Slam.
Her only previous final had been at the US Open all the way back in 2017, when she lost to compatriot Sloane Stephens.
Champion Keys will take home $2.1 million for coming out on top in the women’s singles tournament in Melbourne. That’s an 11% increase from 2024.
There is equal prize money for men and women at the Australian Open, which means either Jannik Sinner or Alexander Zverev will collect the same amount on Sunday.
Sabalenka, the beaten finalist, meanwhile, will pocket $1.18 million.
What is Madison Keys’ WTA rankings after winning the Australian Open 2025?
Already ranked No. 1 in the world, Sabalenka stays at the top despite losing in the final in Australia.Keys, meanwhile, began the week as the world No. 14 but has jumped seven places to seven as a result of winning in Melbourne.
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Madison Keys’ recent victory at the Australian Open wasn’t just about winning a prestigious tennis tournament – it also came with a host of additional benefits that will have a lasting impact on her career.
One major perk of Keys’ Australian Open success is the significant increase in prize money she received. The champion’s prize money for the tournament was a whopping $4.12 million, which is a huge boost to her earnings and financial stability. This will allow Keys to invest in her training, equipment, and team, giving her a competitive edge in future tournaments.
In addition to the financial rewards, Keys’ victory also comes with increased sponsorship opportunities. Winning a Grand Slam title elevates a player’s profile and makes them more attractive to sponsors looking to align themselves with successful athletes. This could lead to lucrative endorsement deals and partnerships that will further boost Keys’ earnings and visibility in the sport.
Furthermore, Keys’ Australian Open victory has solidified her status as one of the top players in the world. This will open up opportunities for her to compete in more high-profile tournaments, gain entry into exclusive events, and potentially earn a higher seeding in future competitions. This heightened status will also bring increased media attention and fan support, further elevating Keys’ reputation within the tennis community.
Overall, Madison Keys’ Australian Open success is more than just a shiny trophy – it’s a game-changer that will have a lasting impact on her career, earnings, and opportunities in the world of professional tennis.
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