Price:
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ASIN ‏ : ‎ B07QHF4117
Publication date ‏ : ‎ April 3, 2019
Language ‏ : ‎ English
File size ‏ : ‎ 7839 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 125 pages

In this post, we will delve into the world of programming in Salesforce Marketing Cloud. As a powerful marketing automation platform, Salesforce Marketing Cloud offers a wide range of features and capabilities that can be customized and extended through programming.

One of the key aspects of programming in Salesforce Marketing Cloud is the use of AMPscript, a scripting language that allows users to personalize content, create dynamic emails, and perform various data manipulation tasks. With AMPscript, users can access and manipulate data from data extensions, send emails based on specific conditions, and even create personalized content blocks within emails.

Another important aspect of programming in Salesforce Marketing Cloud is the use of SQL queries, which allow users to retrieve, manipulate, and update data stored in the platform’s data extensions. SQL queries can be used to segment audiences, personalize content, and perform various data manipulation tasks to enhance the effectiveness of marketing campaigns.

In addition to AMPscript and SQL queries, Salesforce Marketing Cloud also supports the use of JavaScript for creating dynamic content blocks and interactive elements within emails and landing pages. By leveraging JavaScript, users can create dynamic forms, interactive surveys, and personalized content that adapts to user interactions.

Overall, programming in Salesforce Marketing Cloud offers a wide range of possibilities for customizing and extending the platform’s capabilities to meet the unique needs of marketing teams. Whether you are looking to personalize content, segment audiences, or create interactive experiences, programming in Salesforce Marketing Cloud can help you achieve your marketing goals with precision and efficiency.
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