Move Over, Willy Wonka
If you’ve ever thought, “Man, I wish my lozenges tasted like chicken noodle soup”, congratulations. Your oddly specific dream just came true.
Progresso, the soup brand, decided to release Soup Drops — because spoons are overrated, soup should be portable, and if there’s one thing missing from your life, it’s a hard candy that tastes like chicken broth.
Here is everything you need to know
1. Hold My Spoon
In a move that no one saw coming (or perhaps asked for), Progresso has launched a limited-edition soup-flavored candy, Soup Drops to celebrate National Soup Month.
The company said in a press release that this ingenious confectionery creation will come in handy during flu season.
‘While most folks flock to the cough drop aisle at the first sign of a cold, Progresso is here to say, “Hold my spoon!”‘ reads the statement.
2. Taste Test
According to the press release, each hard candy is infused with the hearty flavors of their iconic Chicken Noodle Soup, meaning you can now get all the cozy feels without any of the warmth, texture, or logic.
The flavor profile promises to mimic broth, savory veggies, soft egg noodles, chicken, and parsley — which is a long way of saying it’s basically a bullion cube but in candy form.
3. Where to Get Them While They’re Hot (or Not)
The Soup Drops are available exclusively at ProgressoSoupDrops.com, with new batches released every Thursday throughout January.
Each order includes 20 individually wrapped candies in a can that mirrors the iconic Progresso Soup can, plus an actual can of Progresso Traditional Chicken Noodle Soup.
They go for $2.49, plus $0.99 shipping.
4. Stirring the Pot
While one might think the idea of a condensed dinner would only appeal to a 7-year-old—or, naturally, Willy Wonka — the first batch of Soup Drops immediately sold out.
‘Well, this is souper awkward… our Soup Drops sold out before we had the chance to tell you,’ Progresso wrote in an Instagram post. ‘But don’t worry, there’s a fresh batch of Soup You Can Suck On coming your way next Thursday, 1/23, at 9 AM ET.”
Progresso has certainly stirred the pot with this one.
What Other Food Brands Have Launched Weird Products
Progresso is far from the only company to use an unusual product or flavor as a marketing stunt.
During the most recent holiday season, McDonald’s offered fans the chance to buy a giant jug of McRib sauce and KFC sold candles that smelled like fried chicken and biscuits. And over the years, we’ve seen a wild array of unnecessary flavors from popular brands from Doritos-flavored booze and Velveeta martinis to French’s ketchup popsicles and pumpkin-spice Spam
This article was originally published on Cheapism
More From Cheapism
Progresso, the well-known soup brand, recently made a surprising foray into the candy industry with the launch of soup-flavored candies. The limited edition candies, which come in flavors like chicken noodle, tomato basil, and clam chowder, sold out quickly after their release.
Fans of Progresso’s comforting soups were eager to try this unique twist on their favorite flavors in candy form. Many customers were intrigued by the idea of a savory treat that still satisfied their sweet tooth.
The candies were praised for their authentic taste, with many customers noting that they really did taste like the soups they were based on. Some even said that they preferred the candy versions over the actual soups themselves.
While some were initially skeptical about the idea of soup-flavored candies, the overwhelming demand and positive reviews prove that Progresso may have stumbled upon a winning product. Hopefully, the success of this launch will inspire more innovative and unexpected creations from the brand in the future.
Tags:
Progresso, soup flavored candy, new product launch, limited edition, sold out, popular candy, food innovation, unique flavor, sweet and savory, trending food item, candy lovers, Progresso brand, candy market, specialty treats
#Progresso #Launched #SoupFlavored #Candy #Sold #Fast
Leave a Reply