Research Methods for Business : A Skill Building Approach by Roger Bougie and…

Research Methods for Business : A Skill Building Approach by Roger Bougie and…

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In the book “Research Methods for Business: A Skill Building Approach” by Roger Bougie and… (add co-author’s name if applicable), readers are introduced to a comprehensive guide on how to effectively conduct research in the field of business.

This book offers a hands-on approach to learning research methods, providing practical examples and exercises to help readers develop the necessary skills to conduct business research successfully. The authors emphasize the importance of a systematic and rigorous approach to research, while also recognizing the need for creativity and innovation in the research process.

Key topics covered in the book include research design, data collection methods, data analysis techniques, and reporting findings. The authors also discuss the ethical considerations involved in conducting business research, helping readers navigate the complex ethical issues that may arise in the research process.

Whether you are a student, researcher, or business professional looking to enhance your research skills, “Research Methods for Business: A Skill Building Approach” is a valuable resource that will guide you through the research process and help you achieve your research goals.
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