Services Marketing (4th International Edition) by Mary Jo Bitner

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Services Marketing (4th International Edition) by Mary Jo Bitner is a comprehensive and up-to-date textbook that covers all aspects of marketing services. The book provides a thorough understanding of the unique challenges and opportunities in marketing services, with a focus on the international perspective.

With in-depth coverage of topics such as service design, customer experience management, and service recovery, this book is essential reading for students and professionals in the field of services marketing. The author, Mary Jo Bitner, is a renowned expert in the field and her insights and expertise shine through in this edition.

Whether you are a student looking to expand your knowledge of services marketing or a professional seeking to enhance your skills, Services Marketing (4th International Edition) is a must-have resource. Pick up your copy today and take your understanding of services marketing to the next level.
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