Predictive Lead Scoring Model

ML lead scoring: technographics intent signals website pages email engagement ABM data produces rank-ordered lead score with explanation per scoring dimension per lead toward target ICP.

• Technographics + intent signal + web engagement
• ML model per ICP scoring dimension
• ABM target list auto-generated per score tier
• CRM sync Salesforce HubSpot Pipedrive

• Sales focus on highest-intent leads only
• Score explanation per rep for outreach personalization
• Cut cold outreach volume 60%