Price: $29.00 - $12.68
(as of Dec 30,2024 02:49:27 UTC – Details)
From the Publisher
Publisher : Crown Currency; 1st edition (February 16, 2010)
Language : English
Hardcover : 320 pages
ISBN-10 : 0385528752
ISBN-13 : 978-0385528757
Item Weight : 2.31 pounds
Dimensions : 5.84 x 1.14 x 8.57 inches
Customers say
Customers find the book easy to read and well-written. It provides helpful insights and practical advice for creating change. They describe it as an engaging and entertaining read with interesting examples. The change model is relatable and motivating, with powerful techniques. Readers appreciate the stories that help animate the concepts and make the conclusions memorable. Overall, they find the book offers great value for money.
AI-generated from the text of customer reviews
Switch: How to Change Things When Change Is Hard
Are you struggling to make changes in your life or in your organization? Change can be difficult, but it doesn’t have to be impossible. In the book “Switch: How to Change Things When Change Is Hard,” authors Chip Heath and Dan Heath provide valuable insights and strategies for overcoming obstacles and successfully implementing change.
One key concept discussed in the book is the idea of the “rider” and the “elephant.” The rider represents our logical, rational side, while the elephant represents our emotional, instinctive side. In order to create change, you need to direct the rider, motivate the elephant, and shape the path.
The book offers practical advice on how to set clear goals, create a compelling vision, and break down big changes into smaller, manageable steps. It also emphasizes the importance of creating a supportive environment and building momentum through small wins.
If you’re struggling to make changes in your life or in your organization, “Switch” offers a roadmap for success. By understanding the psychology behind change and implementing the strategies outlined in the book, you can overcome obstacles and achieve your goals. Change may be hard, but with the right mindset and tools, it is possible.
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