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  • Nestlé introduces brand new KitKat shape to ‘encourage sharing’ as rare chocolate bar is axed


    KitKat is set to undergo its biggest transformation in nearly 90 years, as the iconic four-finger chocolate bar makes way for a new two-column sharing design.

    The legendary British chocolate brand will now offer a 99g sharing bar format with multiple break-off pieces, marking a significant departure from its traditional design that dates back to 1935.

    The historic change comes almost nine decades after Rowntree’s of York first launched the four-finger bar, which was reportedly created following a worker’s suggestion to make a chocolate bar that would fit in a man’s work bag.

    Nestlé, KitKat’s maker, says the new design aims to make it “easier to create moments of connection” between people sharing the chocolate bar.

    kitkat bar

    Nestlé will introduce a 99g sharing bar format with multiple break-off pieces

    PA

    The new sharing bars will be available in three flavours: double chocolate, salted caramel and hazelnut.

    A Nestlé spokesperson highlighted the unique eating experience of the new format, saying: “These innovative bars provide a unique, and multi-sensory eating experience thanks to their delicious light and creamy fillings and chocolate that melts effortlessly in the mouth.”

    They added that the contrast in textures creates “an exceptional experience,” enhanced by “the stunning swirled effect created by the marbled coating”.

    The redesign represents a significant shift for the brand, which has maintained its signature four-finger format since its creation by Rowntree’s of York.

    The new design has already generated excitement on social media, with chocolate lovers expressing enthusiasm for the range.

    “Oooooh I have to sample them all!!” wrote one fan, while another commented: “These look fun to try!!!”

    Another eager customer shared: “Waiting impatiently for my local to put them on the shelves. Says they are in stock.”

    This shift in KitKat’s design comes as Nestlé announced the discontinuation of its vegan KitKat due to insufficient sales.

    kitkat chocolate bars

    The new sharing bars will be available in three flavours

    INSTAGRAM / @DOBBINS_EATS

    The plant-based version, launched in 2021, will only be available “until the summer” across its 15 European markets, including the UK, France and Denmark.

    The vegan KitKat, which sold for around £1, was crafted with rice-based milk alternatives and 100 per cent sustainable cocoa, boasting an 18 per cent smaller carbon footprint than its traditional counterpart.

    “We know that KitKat Vegan has been popular for those looking for dairy or vegan alternatives,” a Nestlé spokesman told The Mirror.

    “Unfortunately, global demand has been reducing to the point that production was making manufacturing more and more complex and we have now made the difficult decision to discontinue the product.”



    Nestlé has recently announced the introduction of a brand new KitKat shape in an effort to promote sharing among consumers. This move comes as the company has decided to discontinue a rare chocolate bar in their lineup.

    The new KitKat shape features a unique design that is meant to make it easier for consumers to break off and share with others. This change is part of Nestlé’s ongoing efforts to encourage social interaction and connection through their products.

    At the same time, Nestlé has made the decision to discontinue a rare chocolate bar that has been a fan favorite for many years. While this news may disappoint some loyal customers, the company is confident that the new KitKat shape will provide a fresh and exciting experience for all chocolate lovers.

    Overall, Nestlé’s decision to introduce a new KitKat shape and retire a rare chocolate bar demonstrates their commitment to innovation and customer satisfaction. Fans can look forward to trying out the new shape and sharing the delicious taste of KitKat with their friends and family.

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  • The ‘cruel’ way Netflix axed Drew Barrymore’s show ‘Santa Clarita Diet’

    The ‘cruel’ way Netflix axed Drew Barrymore’s show ‘Santa Clarita Diet’


    The creator of one of Netflix’s most popular cult hits has revealed the shocking way he was told his show had been axed.

    Airing from 2017 to 2019, Santa Clarita Diet was a much-loved horror comedy series with a dedicated following.

    The Netflix “zomcom” starred Drew Barrymore as a real estate agent who turns into a zombie, and Timothy Olyphant as her husband, attempting to conceal her appetite for human flesh.

    Despite having a vocal fanbase and starring one of the biggest stars in the world, Netflix refused to bring the show back for a fourth and final season.

    Santa Clarita Diet was a much-loved horror comedy series with a dedicated following from 2017 to 2019. Saeed Adyani / Netflix

    The show’s creator, Victor Fresco, who was also responsible for Mad Men, has revealed in a new interview the wild way he found out the show had been axed.

    It turns out no one at Netflix bothered to tell him, instead he learned of the show’s fate when his assistant told him that the sets from the series were being dismantled.

    “That’s how I heard it was definitively not coming back.,” he told The Guardian.

    The show ended on a huge cliffhanger that was never answered and five years after its cancellation fans are still angry with Netflix as a result. AP

    “Damn, they couldn’t even send a text!” commented one angry fan on Reddit.

    “Damn that’s cruel, I actually loved that show,” remarked another.

    Heartbreakingly, the show ended on a huge cliffhanger that was never answered and five years after its cancellation fans are still angry with Netflix as a result.

    The show’s creator, Victor Fresco (right), found out the show was cancelled when his assistant told him that the sets from the series were being dismantled. Penske Media via Getty Images
    Despite having a vocal fanbase and starring one of the biggest stars in the world, Netflix refused to bring the show back for a fourth and final season. Erica Parise / Netflix

    “We had an inkling it might not come into a fourth year,” shared the creator, going on to reveal that they purposefully ended the season with a cliffhanger in a bid to force Netflix’s hand to renew the show.

    “We didn’t want to make it easier for them to cancel us. We thought ‘Why are we doing their work for them?’”

    He went on to share that he soon realized that “you really have, at best, a three-year run” unless your show is a “monster hit” like Stranger Things.

    The Netflix “zomcom” starred Drew Barrymore as a real estate agent who turns into a zombie, and Timothy Olyphant as her husband, attempting to conceal her appetite for human flesh. Erica Parise / Netflix

    He explained that it comes down to the contracts Netflix has all its stars sign, which allegedly includes a series of in-built bonuses that are owed if more than three seasons are ordered.

    “If you look closely at your deal, you’ll see that there’s a huge disincentive for them to order seasons four and five because they’re really making a big payout then.”



    Netflix recently announced the cancellation of the beloved series “Santa Clarita Diet,” starring Drew Barrymore. Fans were shocked and devastated by the news, especially considering the show’s loyal following and critical acclaim.

    What made the cancellation even more heartbreaking was the way in which Netflix chose to axe the show. Rather than giving the series a proper send-off with a final season or at least a few more episodes to wrap up the storylines, the streaming giant abruptly pulled the plug after just three seasons.

    This decision left fans with many unanswered questions and unresolved plotlines. The show’s creators had previously hinted at plans for future seasons and had laid the groundwork for exciting developments in the story. However, all of that potential was dashed when Netflix made the call to end the series.

    Many fans and critics have criticized Netflix for their handling of the cancellation, calling it cruel and disrespectful to both the cast and crew who worked hard to bring the show to life, as well as to the dedicated fans who invested their time and emotions into the series.

    Despite the disappointment and frustration surrounding the cancellation of “Santa Clarita Diet,” fans are hopeful that the show will find a new home on another platform or network. In the meantime, they are left to mourn the loss of a beloved show that was taken from them too soon.

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