Tag: bookings

31st December 2024 – (Hong Kong) The Hong Kong government has recently released the “Development Blueprint for Hong Kong’s Tourism Industry 2.0,” outlining ambitious plans to enhance the tourism sector. The blueprint aims to increase the industry’s value added to HK$120 billion by 2029, up from HK$75.3 billion in 2023. It also anticipates a rise in employment within the industry, projecting 210,000 jobs by 2029 compared to the current 145,600.

Sara Leung Fong-yuen, chairwoman of the Federation of Hong Kong Trade Unions in Tourism, has expressed optimism about the initiative, particularly the introduction of a tour guide bridging programme by the Travel Industry Authority. She believes this approach will help address the shortage of local guides. However, Leung cautioned that hiring foreign workers to fill these roles may not be the best solution, given the current challenges in the industry, including insufficient trip bookings that hinder earnings.

In a recent radio interview, Leung highlighted that the core issue facing local guides is not the lack of licensed professionals, but rather the reduced number of tours available, which has led many experienced guides to seek alternative careers. She noted that employing foreign guides could exacerbate the problem, as they may lack familiarity with local culture and customs.

The blueprint outlines four key strategies aimed at revitalising the tourism industry, including diversifying visitor source markets and focusing on attracting high-value overnight guests. Additionally, it promotes smart tourism and aims to enhance overall service quality within the sector.

Rosanna Law, the secretary for culture, sports and tourism, emphasised the importance of community involvement in supporting the tourism industry. She urged Hong Kong residents to embrace the mindset of “everyone is a tourism ambassador,” encouraging a warm and welcoming attitude towards visitors.