The largest insurer in California has scrapped its plan to air a commercial during the largest TV broadcast of the year.
Via Alex Weprin of The Hollywood Reporter, State Farm has cancelled its Super Bowl spot. The company cited the ongoing wildfires in Los Angeles.
“State Farm, its agents, and employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” a spokesperson said, per Weprin. “Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned.”
State Farm has an 8.7-percent market share of the property insurance market in California. The company said it has received more than 7,400 home and auto claims to date.
“These numbers will continue to rise as residents return and assess damage,” the spokesperson said.
State Farm has been accused of cancelling thousands of fire insurance policies before the wildfires began. State Farm stopped accepting new applications for California business and personal property and casualty insurance in May 2023.
That’s the core problem with the entire insurance industry. Their sole commodity is money, and they hope to collect as much as they can in premiums while paying out as little as possible in claims.
Basically, then, the more someone needs insurance, the less likely they are to get it. Insurance companies would much rather take cash from policyholders who will rarely if ever ask for any of it back.
In a surprising turn of events, State Farm has announced that they will be canceling their highly anticipated Super Bowl commercial in light of the recent tragedy in Los Angeles. The decision comes as a shock to many, as the commercial was set to be one of the most highly anticipated ads of the night.
The details surrounding the cancellation have not been fully disclosed, but sources close to the situation have revealed that the company felt it was inappropriate to move forward with airing the commercial given the current climate in Los Angeles. The decision has left many fans disappointed, as the commercial was highly anticipated and expected to be a highlight of the Super Bowl broadcast.
While State Farm has not released an official statement on the matter, it is clear that they are taking the situation seriously and have made the decision to prioritize sensitivity and respect in light of the recent events in Los Angeles. It remains to be seen if the commercial will be rescheduled for a later date, or if it will be permanently shelved. Stay tuned for further updates on this developing story.
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