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Tag: Fox

  • Houston weather: Severe weather possible, FOX 26 Storm Alert Day on Thursday


    Wednesday night outlook:

    After a drizzly, showery morning, look for increasing Gulf breezes and milder air with highs close to 70 along with scattered showers.

    Stormy Thursday: 

    Thursday will bring a combination of muggy air, a cold front and a strong upper-level disturbance. Expect at least scattered storms and possibly a line of strong to severe storms, including the slight chance for a tornado or damaging winds of 60 mph+. The main severe threat will be late morning through early evening, with brief heavy rain possible that could lead to isolated street flooding.

    Get news, weather and so much more on the new FOX LOCAL app

    Friday – The Weekend:

    After the passing of the stormy cold front on Thursday, cooler air will move in the next few nights. High pressure will lead to cool mornings and sunny, mild afternoons this weekend.

    Next Week:

    Temperatures next week will remain above average with 70s possible each day. A few spots could even reach the low 80s by Monday afternoon! Low rain chances look to return by the middle of the week.

    Make sure to download the Fox 26 weather app and turn the alerts on so that you can be updated on Thursday’s potential severe storms.  Also, keep track of the weather where you live and any severe threats with exclusive updates on the Fox Local app that you can download on your phone or smart TV!

    The Source: Your Gulf Coast Weather Authority

    WeatherHouston



    Hey Houstonians,

    It looks like we may be in for some severe weather on Thursday, as FOX 26 has declared a Storm Alert Day. Make sure to stay weather aware and be prepared for any potential storms that may come our way. Stay tuned to FOX 26 for the latest updates and safety tips. Stay safe, Houston!

    #HoustonWeather #SevereWeather #StormAlert #StaySafeHouston #FOX26

    Tags:

    Houston weather, severe weather, FOX 26 Storm Alert Day, weather forecast, Houston news, severe weather warning, Houston storm, weather updates, Houston weather alert

    #Houston #weather #Severe #weather #FOX #Storm #Alert #Day #Thursday

  • Fox Super Bowl ads beckon up to $8 million apiece


    Fox Corp. is scoring big this Super Bowl.

    The broadcaster has sold out of ad spots for Super Bowl 59 on Feb. 9, and more than 10 of those commercials sold for $8 million apiece, according to a person familiar with the matter.

    Fox reported during its November earnings call with investors that it sold out of ad spots for the Super Bowl in the fall of 2024. At the time, media reports pegged average prices at more than $7 million per ad.

    “We’re sold out for the Super Bowl at record — what we believe [is] a record pricing,” Fox CEO Lachlan Murdoch said on November’s call.

    Much of the ad inventory for the Super Bowl was sold during Fox’s Upfront presentation to investors last spring, and when it became clear that open spots were dwindling, the price of each unit stepped up, said the person familiar with the matter, who spoke on the condition of anonymity to discuss nonpublic matters.

    Typically, pricing for Super Bowl ads can escalate by about $100,000 as remaining inventory lessens and game day approaches. This year, the jump in price was closer to $500,000 per spot, the person said.

    The voracious appetite for commercial time during the country’s biggest live sports event is no surprise, even if the pricing is eye-popping. Live sports continue to beckon the biggest audiences as the cable TV bundle shrinks, making the matches some of the most coveted programming on live TV for advertisers.

    Last year, an estimated 123.7 million people watched the Super Bowl, which was aired on Paramount’s CBS broadcast network, streaming service Paramount+ and Spanish-language telecaster Univision, among other platforms, according to Nielsen.

    In 2023, the last time the Super Bowl aired on Fox, more than 115 million viewers tuned in. These audience sizes are a key reason why media giants have shelled out hefty sums for the rights to NFL games.

    “If I learned anything, it’s that we’re in a period now where the live sporting event, where people and families come together to watch, is that much more coveted,” said Mark Evans, executive vice president of ad sales for Fox Sports. “There’s an escalation in price and interest in the demand for live sports, but we’re not at its peak. We’ve still got runway for growth.”

    The advertising market has been improving since its slump during the height of the Covid-19 pandemic. Traditional media companies with sports rights and tentpole live programming are benefiting the most, while advertising for general entertainment programming still lags in comparison.

    This year’s Super Bowl, which will see the reigning champion Kansas City Chiefs once again take on the Philadelphia Eagles, will have plenty of commercials from the typical players, including automakers, restaurants and food and beverage companies, with lots of familiar celebrity faces, said Evans.

    Viewers will notice an increase in ads from companies in the artificial intelligence and pharmaceutical industries, while there will be fewer commercials from streaming services and movie studios, he said.

    Evans noted that “multiple advertisers have fallen in love with the creative,” adding there will be more 60-second ads in addition to the usually popular 15- and 30-second spots.

    Advertisers will also get a little more bang for their buck this year. In addition to broadcasting on Fox, the company is also offering the Super Bowl on its free, ad-supported streaming service Tubi for the first time. Tubi will air the same ad load as the broadcast network.



    The Super Bowl is not just a big day for football fans – it’s also a huge day for advertisers looking to capture the attention of millions of viewers. And this year, Fox is reportedly charging up to $8 million for a 30-second ad spot during the big game.

    With such a hefty price tag, advertisers are looking to make the most of their investment by creating captivating and memorable commercials that will leave a lasting impression on viewers. From celebrity cameos to heartwarming storylines, the Super Bowl ads are sure to be a highlight of the game.

    So get ready to see some of the biggest and most innovative ads of the year during the Super Bowl, as advertisers pull out all the stops to win over viewers and make the most of their $8 million investment.

    Tags:

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  • “Him for Fox” – Warriors fans put ‘Klay Thompson’ replacement in trade discussions amid underwhelming run


    Buddy Hield was once regarded as the Golden State Warriors’ replacement for Klay Thompson, who won four NBA titles during his time with the team. Hield, who is also a lethal shooter, was signed in the last offseason, following Thompson‘s departure in free agency to play with the Dallas Mavericks.

    Hield, however, has not lived up to expectations, despite an impressive start with the team. He is shooting a respectable 36.6 percent from the three-point range on seven attempts per game. Yet, it was his lowest three-point percentage since 2020.

    In his recent game against the Utah Jazz, Hield only put up two points on 1-of-7 shooting, triggering discussions among fans about his trade value, and if it is high time for the team to trade him.

    Fans came up with numerous trade ideas for Hield, ranging from an All-Star to some bench warmers in the NBA in an attempt to salvage the struggling Warriors’s season.

    “Him for fox,” one fan said.

    “Send him to Pistons for Malik Beasley!,” said another fan.

    “I would take him for zeke naji,” said one more fan.

    Meanwhile, other fans discussed his trade value, which most of them think has shrunk since starting the season well alongside Steph Curry and Draymond Green.

    “No team wants this dude…You have to find a team that wants him and his contract(4 years)… He’s untradeable right now…,” said one fan.

    “trade value so f**king low rn. bro imagine we keep him…,” a fan said.

    “I really thought Buddy Hield will be something else when he arrived in Golden State. Now I know why he get traded everytime,” said another fan.

    Hield is averaging 11.8 points, 3.3 rebounds, and 1.6 assists per game in 23 minutes. His current scoring average is his lowest since his rookie season in 2016, when he was still playing with the New Orleans Pelicans.

    Aside from the Pelicans, he has played with the Sacramento Kings, Indiana Pacers, and the Philadelphia 76ers before going to the Warriors in the offseason.

    Warriors head coach Steve Kerr puts full trust in Buddy Hield

    Despite Buddy Hield’s struggles, Golden State Warriors head coach Steve Kerr has emphasized that he is giving Hield his full trust in shooting the ball. Kerr said that he is willing to give Hield more freedom in spite of his shooting woes this season.

    “I trust him…I believe he’ll make the next shot…I’m I’m going to keep playing him. I’m going to keep trusting him,” Kerr said.

    Kerr has been playing Buddy Hield mostly off the bench this season. However, he has been inconsistent recently, only scoring in double digits three times in the last eight games.

    The Warriors are currently at 23-23. They have won five of their last 12 games.