Tag: Franchi

FIRST TIMER: Elisabetta Franchi has tapped Kate Moss to front its global spring 2025 campaign, photographed by Luigi & Iango.

This is the first time Moss appears in a campaign for the Italian brand.

The brand’s founder and namesake designer described Moss as “a style icon” and the campaign’s “muse.”

Lensed in black-and-white images, the supermodel “embodies a unique balance of sensuality and strength, refinement and audacity,” Franchi said. “The collection explores the energy of contrasts: black and white, light and shadow, blending to narrate the complexity of the female world, with Kate perfectly echoing this tension between opposites.”

To wit, the spring collection, dubbed “Femme Paradox,” balances masculine and feminine aesthetics, such as lace, tulle and corsetry details juxtaposed with tailored jackets, and black-and-white contrasts.

The series of images show Moss wearing the brand’s structured jackets — always a key element and signature of Franchi’s wardrobe — or carrying the season’s Everywhere bag.

With her spring collection paraded in September in Milan, Franchi celebrated the first decade of runway shows for her brand, and the event also marked the beginning of a new phase with the arrival earlier last year of former Gucci president Marco Bizzarri as chairman and as an investor through a personal holding called Nessifashion.

Before the show, the designer said that “now more than ever with this collection I wanted to project the Elisabetta Franchi woman, feminine, sensual, strong, powerful, who never surrenders and never turns down a heel. This is a collection that is consistent with what I have always believed.”

In November, the brand opened its first U.S. boutique in the Bal Harbour Shops in Miami. In the U.S., the company will launch the spring collection with Saks Fifth Avenue in stores including in New York, Beverly Hills and Houston.