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  • Troye Sivan and Tour Dancers Play ‘Tap or Block’ in New Grindr Campaign


    Tap or block?

    That’s the inspiration behind Grindr‘s playful new campaign, featuring pop star Troye Sivan alongside dancers from his recent headlining tour.

    The Jake Wilson-directed clip was filmed backstage on the last stop of Sivan’s Something to Give Each Other Tour and it co-stars Theo, Simone, Samuel, Ben, Ainsley and Mauro. “The rules are simple,” Sivan states before delivering the brief instructions of the game to the six seated in the room with him. “I’m going to read something out, if you’re into it you say, ‘Tap,’ if you’re not say, ‘Block.’”

    Sivan then moderates the discussion as a way to celebrate “the diversity of queer experiences,” per Grindr. The questions are also pretty direct: Hotel sex? Super hairy? Nude next to object? Not showering after the gym? Satin sheets? Open couples? Strict dynamic? “Masc” in bio? Calls you bro or dude? The dancers deliver candid answers by leaning on the answers inspired by Grindr’s app functions.

    Sivan poses with Theo, Simone, Samuel, Ben, Ainsley and Mauro for the Grindr campaign “Tap or Block.”

    Courtesy of Grindr

    “Dating and hooking up can be complex, sexy, messy, intoxicating and confusing,” Sivan told The Hollywood Reporter in a statement. “I love how Grindr and this campaign celebrate all of this with humour, honesty and through community. It’s refreshing to show these conversations in an authentic way.”

    The clip was produced by Charlie Wilson and it features music by Leland. Luke Anderson, co-founder of Juxtapose Studio, led the creative vision for the new campaign, in what marks a re-teaming with Sivan after having worked with him on the music video for “Got Me Started,” which features Explorer Cold Brew. Sivan is currently nominated for a Grammy at Sunday’s awards telecast in the category of best dance pop recording for “Got Me Started.”

    Sivan in Grindr’s new campaign “Tap or Block.”

    Courtesy of Grindr



    In a new campaign for Grindr, Troye Sivan and his tour dancers play a game of ‘Tap or Block’ to showcase the app’s features and promote safe interactions within the LGBTQ+ community. The video features Sivan and his dancers swiping through profiles on Grindr, deciding whether to tap on a profile to show interest or block a user for inappropriate behavior.

    The playful and lighthearted video aims to educate users on how to navigate the app responsibly and respectfully, while also highlighting the importance of setting boundaries and maintaining a safe online environment. Sivan and his dancers use their platform to promote positive interactions and encourage users to prioritize their safety and well-being while using dating apps.

    Overall, the campaign serves as a fun and engaging way to promote Grindr’s values of inclusivity, diversity, and safety within the LGBTQ+ community, with Sivan and his dancers leading by example.

    Tags:

    Troye Sivan, Tour Dancers, Tap or Block, Grindr Campaign, LGBTQ+, Music, Entertainment, Pop Culture

    #Troye #Sivan #Tour #Dancers #Play #Tap #Block #Grindr #Campaign

  • Troye Sivan’s Madonna-Inspired Grindr Ad Supports LGBTQ Filmmaking


    More than 30 years after Madonna: Truth or Dare, the documentary still has a hold on LGBTQ pop music and cinema.

    In Troye Sivan‘s new Grindr campaign Tap or Block, directed by Jake Wilson and produced by Juxtapose Studio‘s Charlie Wilson (no relation), the Australian gay pop-star and his Something to Give Each Other Tour dancers discuss hotel sex, open relationships, communication and more as they pay tribute to the 1991 Alek Kesheshian and Mark Aldo Miceli-helmed documentary.

    “What was really fun about this idea is it came around really organically,” Charlie Wilson tells Deadline. “Once we had Troye’s interest and Grindr’s interest, it seemed like such a natural segue from really hearing how proud Troye was about this tour and how close his relationship was with these dancers, and thinking about how Grindr is this boundary-pushing, sex-positive brand.”

    He credited Tristan Pineiro, Grindr’s SVP Brand Marketing + Comms, with coming up with the concept, “something reminiscent of Madonna’s Truth or Dare, the iconic Barcelona scene where there’s the gay kiss and how Troye’s current relationship sort of mirrored that in an interesting way.”

    Pineiro said the documentary was “a true awakening for so many of us,” adding, “Seeing gay people in mainstream media, talking about sex and intimacy was unheard of. So, when this opportunity with Troye, one of the biggest gay global icons, came up, Madonna’s impact was definitely something we wanted to pay homage to, while leaning into not only Troye’s and his dancers’ experiences, but the highly relatable behaviors and topics of discussion for our Grindr community.”

    Documenting her controversial 1990 Blond Ambition World Tour, Truth or Dare served as an intimate behind-the-scenes look at Madonna’s relationships with her dancers, crew, friends and family, as well as then-boyfriend Warren Beatty.

    Juxtapose has put $25,000 from the campaign toward writer and actor Andrew Chappelle‘s (Broadway’s Hamilton, The Tick, Blindspotting) upcoming short I’m Gonna Kill You, with matched funding from Google exec and film financier Kate Aitken. The short also received a $5,000 production grant last June when Chappelle won Inside Out 2SLGBTQ+ Film Festival‘s two-minute “Pitch, Please!” competition. Filming begins in May.

    Chappelle describes I’m Gonna Kill You as “a gay erotic thriller that’s set in a post-apocalyptic … all-gay colony of men, and it explores the perils of monogamy.”

    The short comes after last year’s Ripe!, which Juxtapose co-founder Luke Anderson produced alongside college friend, NWSL pro Kelley O’Hara, after re-investing funds from Juxtapose’s Dick’s Sporting Goods campaign, starring Will Arnett and Kathryn Hahn. Directed by Tusk, Ripe! won Tribeca Film Festival‘s Best Narrative Short.



    Troye Sivan, the Australian singer-songwriter known for his unapologetically queer music and advocacy, has recently made headlines for teaming up with Madonna to create a Grindr ad in support of LGBTQ filmmaking.

    The ad, which features both Sivan and Madonna, promotes the #MadonnaXMTV campaign, a collaboration between Madonna and MTV to support LGBTQ filmmakers and storytellers. In the ad, Sivan discusses the importance of representation in media and the need for diverse voices to be heard in the film industry.

    Sivan, who is openly gay, has been a vocal advocate for LGBTQ rights and visibility in the entertainment industry. By partnering with Madonna and Grindr, he is using his platform to support and uplift LGBTQ filmmakers, helping to create more opportunities for queer stories to be told on screen.

    The ad has been met with praise from fans and LGBTQ advocates, who appreciate Sivan’s continued commitment to supporting the community. With his involvement in the #MadonnaXMTV campaign, Sivan is helping to push the needle forward in the fight for LGBTQ representation in media.

    Overall, Sivan’s Madonna-inspired Grindr ad is a powerful reminder of the importance of supporting LGBTQ filmmakers and amplifying queer voices in the film industry. With advocates like Sivan and Madonna leading the charge, the future of LGBTQ storytelling looks brighter than ever.

    Tags:

    Troye Sivan, Madonna, LGBTQ, Grindr, ad, filmmaking, support LGBTQ community, LGBTQ representation, LGBTQ film industry

    #Troye #Sivans #MadonnaInspired #Grindr #Supports #LGBTQ #Filmmaking

  • Troye Sivan reveals he’s into hairy guys in risqué Grindr campaign


    Troye Sivan in Grindr's 'Tap or Block' campaign

    Troye Sivan in Grindr’s ‘Tap or Block’ campaign. (Grindr)

    Troye Sivan has revealed his dating “icks” in a risqué game of “tap or block” with his dancers as part of a new Grindr campaign.

    Sivan, alongside his six touring dancers from the Something to Give Each Other tour, demonstrated the “tap or block” game – tapping for something you’re into, and giving a hard block for your dating “icks”. 

    For the “taps”, Sivan and dancers Mauro, Simone, Benjamin, Theo, Samuel, and Ainsley were in agreement that “hotel sex” is an absolute yes. 

    “We’d be celibate for seven months, which would be crazy,” Sivan said of life without hotel sex while on tour. 

    Among other “taps” were satin pillowcases, good communication and solid foreplay. 

    As for the dating “blocks”? Sivan and his dancers were in agreement that taking a nude selfie next to an object to show “scale” is a definite block, describing the act as “performative”. 

    A more divisive subject was body hair, with Sivan explaining that “super hairy” guys are “kind of hot”, and that his dating “ick” is when you can tell somebody’s shaved “all over”. 

    Sivan, who famously dispelled speculation that he was a ‘bottom’ after fans read into the racy lyrics for his single “Bloom”, also indicated that he prefers ‘strict dynamics’ with his sexual partners, answering, “Uhh, tap? Sure.”

    Close-up photo of musician Troye Sivan wearing a blue shirt
    Troye Sivan teams up with Grindr to play risqué quiz game with his dancers (Gilbert Flores/Variety via Getty Images)

    “Dating and hooking up can be complex, sexy, messy, intoxicating, and confusing,” Troye Sivan said in a statement about the partnership. 

    “I love how Grindr and this campaign celebrate all of this with humour, honesty, and through community. It’s refreshing to show these conversations in an authentic way.”

    As well as performing his own global tour, Something to Give Each Other, from May 2024 to December 2024, pop icon Troye Sivan also collaborated with Charli XCX on their joint Sweat tour, which began in September 2024 and will reportedly run until June this year.  

    Share your thoughts! Let us know in the comments below, and remember to keep the conversation respectful. 

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    Troye Sivan, the popular Australian singer and LGBTQ+ icon, has recently made headlines after revealing his preference for hairy guys in a bold new Grindr campaign.

    In a series of provocative ads, Sivan can be seen posing seductively alongside hairy men, with slogans like “Hair today, hot tomorrow” and “Fur real love” plastered across the images.

    The campaign, which aims to celebrate body hair and challenge traditional beauty standards within the gay community, has sparked a heated debate online. While some fans have praised Sivan for his openness and authenticity, others have criticized the ads for perpetuating stereotypes and objectifying men.

    Regardless of the controversy, one thing is clear: Troye Sivan is unapologetically embracing his love for hairy guys, and encouraging others to do the same. Whether you’re a smooth operator or a hairy beast, Sivan’s message is clear: love yourself, and love who you love.

    Tags:

    Troye Sivan, hairy guys, Grindr campaign, LGBTQ+, celebrity news, pop culture, dating app, Troye Sivan news

    #Troye #Sivan #reveals #hes #hairy #guys #risqué #Grindr #campaign