Hyatt Hotels Corporation announced on February 3, 2025, that it has extended its exclusivity agreement with Playa Hotels & Resorts N.V. This agreement allows Hyatt to be the only company negotiating with Playa for potential strategic initiatives, which may include the potential acquisition of Playa.
Initially scheduled to end on an undisclosed date, the exclusivity period has now been extended through February 10, 2025. This signifies that Hyatt and Playa will continue their exclusive negotiations for the stated period.
Hyatt Hotels Corporation is a global hospitality company headquartered in Chicago. As of September 30, 2024, the company’s portfolio included more than 1,350 hotels and all-inclusive properties in 79 countries across six continents. The company’s brands span luxury, lifestyle, inclusive, classics, and essentials portfolios.
Playa Hotels & Resorts N.V. is a company that owners, operates and develops all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean.
Exciting News: Negotiation Window Extended Between Hyatt Hotels and Playa Hotels & Resorts!
Great news for all hospitality industry enthusiasts! The negotiation window between Hyatt Hotels and Playa Hotels & Resorts has been extended, giving both parties more time to potentially reach a mutually beneficial agreement.
This extension opens up new possibilities for collaboration and strategic partnerships between these two powerhouse companies. With Hyatt’s global presence and Playa’s impressive portfolio of luxury resorts in the Caribbean and Mexico, the potential for a successful partnership is truly exciting.
Stay tuned for updates as these negotiations progress. The future of luxury hospitality could be forever changed by this extended negotiation window. Let’s see what exciting developments unfold in the coming weeks! #HyattHotels #PlayaHotels #NegotiationExtension #HospitalityIndustryRevolutionized
Mexico, Jamaica, Dominican Republic – The Battle for Caribbean Luxury: Hyatt Eyes Complete Takeover of Playa Hotels & Resort’s Kingdom! – Travel And Tour World
Mexico, Jamaica, Dominican Republic – The Battle for Caribbean Luxury: Hyatt Eyes Complete Takeover of Playa Hotels & Resort’s Kingdom!
In a move that could reshape the luxury hospitality landscape in the Caribbean, Hyatt Hotels Corporation is reportedly considering a complete takeover of Playa Hotels & Resorts, one of the region’s leading luxury hotel operators.
Playa Hotels & Resorts currently owns and operates a portfolio of all-inclusive resorts in Mexico, Jamaica, and the Dominican Republic, including popular properties like the Hyatt Ziva and Zilara brands. The company has been a major player in the Caribbean luxury market, offering guests high-end accommodations, gourmet dining, and top-notch amenities.
Hyatt’s interest in acquiring Playa Hotels & Resorts comes at a time when the tourism industry in the Caribbean is rebounding from the challenges posed by the COVID-19 pandemic. With travel restrictions easing and demand for luxury hospitality experiences on the rise, Hyatt sees an opportunity to expand its presence in the region and capitalize on the growing demand for high-end resorts.
If the acquisition goes through, it could have far-reaching implications for the Caribbean luxury market. Hyatt’s global reach and reputation for excellence could bring new levels of sophistication and service to Playa Hotels & Resorts’ properties, while also opening up new opportunities for growth and expansion in the region.
As the battle for Caribbean luxury heats up, all eyes are on Hyatt and Playa Hotels & Resorts to see how this potential takeover will unfold. Stay tuned for more updates on this developing story as it continues to unfold.
CHICAGO, February 03, 2025–(BUSINESS WIRE)–Hyatt Hotels Corporation (the “Company” or “Hyatt”) (NYSE: H) today announced it has extended its previously disclosed exclusivity agreement date with Playa Hotels & Resorts N.V. (“Playa”) (NASDAQ: PLYA), under which Playa has agreed to negotiate exclusively with Hyatt regarding potential strategic alternatives and which may include the acquisition of Playa by Hyatt. The exclusivity period has been extended through February 10, 2025.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2024, the Company’s portfolio included more than 1,350 hotels and all-inclusive properties in 79 countries across six continents. The Company’s offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and me and all hotels; the Inclusive Portfolio, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, and Alua Hotels & Resorts®; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. These statements include statements about Hyatt’s discussions with Playa regarding strategic alternatives and involve known and unknown risks that are difficult to predict. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geopolitical conditions and political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to maintain effective internal control over financial reporting and disclosure controls and procedures; declines in the value of our real estate assets; unforeseen terminations of our management and hotel services agreements or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations; and other risks discussed in the Company’s filings with the U.S. Securities and Exchange Commission (“SEC”), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
Hyatt Announces Extension of Exclusivity Period With Playa Hotels & Resorts N.V.
Hyatt Hotels Corporation has confirmed that it will be extending its exclusivity period with Playa Hotels & Resorts N.V., a leading owner, operator, and developer of all-inclusive resorts in Mexico and the Caribbean.
This extension of the exclusivity period allows Hyatt and Playa to continue their discussions regarding potential opportunities for Hyatt to invest in Playa or its resorts. The two companies have been exploring a potential strategic alliance for some time now, and this extension signals a continued commitment to exploring potential collaboration.
As part of the agreement, Hyatt will have the exclusive right to negotiate with Playa regarding potential opportunities for a mutually beneficial partnership. This extension provides both companies with more time to conduct due diligence and explore potential synergies.
Both Hyatt and Playa are excited about the potential for a strategic alliance and are committed to exploring all possibilities for collaboration. Stay tuned for further updates on this exciting development in the hospitality industry.
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Introducing Hyatt Vivid Grand Island—Cancun’s Sexy New Neighbor!
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From the moment you arrive, you’ll be swept away by the vibrant energy and stylish atmosphere of Hyatt Vivid Grand Island. Whether you’re lounging by the infinity pool, sipping cocktails at the rooftop bar, or indulging in a spa treatment, every moment here is sure to be unforgettable.
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Hyatt Vivid Grand Island, Cancun, luxury resort, beachfront hotel, Mexico vacation, Cancun getaway, Hyatt Grand Island, beachfront paradise, Cancun resort, travel destination, luxury accommodations, Cancun vacation, Grand Island resort, Hyatt resort, beachfront retreat
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On Monday, Mizuho (NYSE:) Securities exhibited confidence in Hyatt Hotels Corporation (NYSE:NYSE:) by increasing the company’s price target to $207 from the previous $198, while sustaining an Outperform rating on the stock. The adjustment reflects a positive outlook on the hotel chain’s prospects, which is supported by InvestingPro data showing a “GREAT” financial health score and impressive gross profit margins of nearly 69%.
The endorsement comes on the heels of Mizuho’s analysis, which highlighted three key factors that position Hyatt favorably in the lodging sector. First, the firm anticipates a more robust Net Unit Growth for Hyatt than the market expects, projecting an approximate 9% increase in 2025 compared to the consensus estimate of around 3%. This growth is seen as a significant driver of the company’s future performance. InvestingPro subscribers have access to 8 additional key insights about Hyatt’s growth prospects and financial position.
Secondly, Mizuho analysts believe that Hyatt stands to benefit from upcoming credit card negotiations, which could potentially boost the company’s earnings. These negotiations are expected to yield favorable terms for Hyatt, contributing to its financial strength.
Lastly, the firm points to the potential for improvement in Revenue Per Available Room (RevPAR), a key performance metric in the hospitality industry. Mizuho’s outlook is buoyed by sustained positive trends in U.S. luxury travel and the Chinese market. Additionally, there are signs of stabilization in the Caribbean and Mexico markets, which could further enhance Hyatt’s RevPAR.
Mizuho’s updated price target and rating reflect a belief in Hyatt’s ability to capitalize on these developments and deliver strong financial results. The firm’s analysis underscores the potential for Hyatt to outperform within the lodging industry, backed by solid growth prospects and strategic business advantages.
Based on InvestingPro‘s comprehensive Fair Value analysis, the stock appears to be trading near its fair value, with analyst targets ranging from $127 to $198 per share. For detailed valuation metrics and expert analysis, investors can access the full Pro Research Report, available for Hyatt and 1,400+ other top US stocks.
In other recent news, Hyatt Hotels Corporation has been making strategic moves to bolster its position in the hospitality industry. The company has finalized a joint venture with Grupo Piñero to manage Bahia Principe Hotels & Resorts properties, adding 22 resorts and approximately 12,000 rooms to its portfolio. Hyatt also entered exclusive negotiations for a potential takeover of Playa Hotels & Resorts N.V., valued at $1.2 billion.
Baird maintained a Neutral rating on Hyatt shares, acknowledging Hyatt’s long-term licensing agreement with The Venetian Resort Las Vegas as a positive development expected to increase Hyatt’s net unit growth by over 200 basis points.
In financial developments, Hyatt issued $600 million in senior notes, planning to use the proceeds to repay its existing debt due in 2025. Additionally, the Pritzker family stockholders are considering the sale of up to 15,360,573 restricted shares in the public market, as disclosed in a recent SEC filing.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.
Mizuho Securities has reaffirmed its Outperform rating on Hyatt Hotels Corporation (H) stock, citing strong growth potential in the hospitality industry. The investment firm also raised its price target on the stock, reflecting its bullish outlook on the company’s performance in the coming months.
Hyatt Hotels has been benefiting from a rebound in travel demand as COVID-19 restrictions ease and consumers become more comfortable with taking vacations and business trips. The company’s diverse portfolio of brands, including Hyatt Regency, Grand Hyatt, and Andaz, has positioned it well to capitalize on the recovery in the hospitality sector.
Mizuho analysts believe that Hyatt Hotels is well positioned to outperform its peers in the coming quarters, thanks to its strong brand recognition, loyal customer base, and strategic growth initiatives. The investment firm raised its price target on the stock to reflect its confidence in the company’s ability to deliver strong financial results and drive shareholder value.
Investors are advised to keep a close eye on Hyatt Hotels stock as it continues to benefit from the rebound in travel demand and executes on its growth strategy. With Mizuho’s bullish outlook and raised price target, the stock could be poised for further gains in the near term.
Hyatt Hotels Corporation has finalised a strategic partnership with Grupo Piñero to jointly manage Bahia Principe Hotels & Resorts-branded properties while also acquiring ownership of the Bahia Principe brand.
The 50/50 joint venture significantly bolsters Hyatt’s presence in the all-inclusive travel market in the region.
The agreement adds 22 resorts, totalling approximately 12,000 rooms, to Hyatt’s Inclusive Collection. These include 21 Bahia Principe properties located in key destinations such as the Dominican Republic, Mexico, Jamaica, and Spain, as well as the exclusive Cayo Levantado Resort in the Dominican Republic.
Grupo Piñero, which owns the resorts under the joint venture, has committed to ongoing renovation projects to enhance the Bahia Principe brand.
“Building on Grupo Piñero’s all-inclusive expertise and thriving European customer base, Hyatt will further contribute to the company’s success and provide expanded opportunities for growth with travellers in the Americas and other key markets,” the company said.
Leadership for the joint venture includes Bahia Principe CEO Julio Pérez at the helm, with Grupo Piñero’s Global CEO Encarna Piñero serving as Chairman of the Board. Izet Mahalbasic, Hyatt’s Vice President of Hotel Finance, will join as Chief Financial Officer.
“This joint venture with Grupo Piñero enhances Hyatt’s all-inclusive platform across multiple dimensions: more rooms, an expanded portfolio, and more offerings for guests and World of Hyatt members,” said Mark Hoplamazian, President and CEO of Hyatt.
Encarna Piñero praised the partnership as a “groundbreaking model” that leverages the combined expertise of Grupo Piñero’s leadership in the Caribbean’s all-inclusive sector and Hyatt’s extensive global systems and platforms. She expressed confidence in the venture’s potential to deliver significant benefits for both companies’ long-term strategies.
This transaction builds on Hyatt’s growth journey in all-inclusive, which started with the creation of the Hyatt Ziva and Hyatt Zilara brands in 2013 and combined with the largest acquisition in Hyatt’s history with Apple Leisure Group in 2021, expanded to more than 140 properties globally across 10 brands in Hyatt’s Inclusive Collection by the end of 2024.
After months of negotiations, Hyatt has officially finalized its takeover of Bahia Principe, marking a significant milestone for the hospitality industry. The deal, which was announced earlier this year, has now been officially completed, solidifying Hyatt’s position as a leading player in the luxury resort market.
With this acquisition, Hyatt gains access to Bahia Principe’s impressive portfolio of properties in top destinations such as Mexico, the Caribbean, and Spain. This strategic move will not only expand Hyatt’s global footprint but also enhance its offerings for discerning travelers seeking unforgettable vacation experiences.
Both Hyatt and Bahia Principe are renowned for their commitment to exceptional service, luxury accommodations, and unique guest experiences. By joining forces, they are poised to create even more memorable moments for guests around the world.
Stay tuned for exciting updates on how this partnership will enhance the guest experience and elevate the standards of luxury hospitality. It’s a done deal – and the future looks brighter than ever for Hyatt and Bahia Principe.
Tags:
Hyatt Bahia Principe takeover
Hyatt acquisition of Bahia Principe
Hyatt finalizes resort deal
Hyatt expands portfolio with Bahia Principe acquisition
Hyatt and Grupo Piñero Finalize Strategic Joint Venture, Adding the Bahia Principe Hotels & Resorts Brand to Hyatt’s Existing All-Inclusive Portfolio
Deal boosts Hyatt’s all-inclusive platform with more rooms and expanded portfolio, boosts the growth of Grupo Piñero’s hotel division and enhances ability to reach new guests in key markets
Bahia Principe Grand El Portillo | Dominican Republic
Bahia Principe Grand Jamaica
Bahia Principe Grand Bavaro | Dominican Republic
Bahia Principe Fantasia Tenerife | Spain
Bahia Principe Grand Punta Cana | Dominican Republic
Cayo Levantado Resort | Dominican Republic
CHICAGO, IL / PALMA DE MALLORCA, SPAIN (December 27, 2024) – Hyatt Hotels Corporation (NYSE: H) today announced the completion of an agreement for affiliates of Hyatt and Grupo Piñero to enter a long-term, asset-light strategic joint venture, headquartered in Palma de Mallorca, Spain, which will manage Bahia Principe Hotels & Resorts-branded properties and own the Bahia Principe brand. The 50/50 joint venture increases Hyatt’s all-inclusive portfolio giving guests and World of Hyatt members more opportunities to experience all-inclusive travel.
The agreement brings 22 resorts totaling approximately 12,000 rooms, including 21 resorts under the Bahia Principe Hotels & Resorts brand located across the Dominican Republic, Mexico, Jamaica, and Spain, as well as the exclusive Cayo Levantado Resort in the Dominican Republic, to Hyatt’s Inclusive Collection. Grupo Piñero is the owner of the resorts managed by the joint venture and is committed to driving the continuous improvement of Bahia Principe hotels through renovation projects as part of its ongoing goals and this transaction. Building on Grupo Piñero’s all-inclusive expertise and thriving European customer base, Hyatt will further contribute to the company’s success and provide expanded opportunities for growth with travelers in the Americas and other key markets.
Bahia Principe’s Chief Executive Officer Julio Pérez assumes leadership of the joint venture, with Grupo Piñero’s current Global Chief Executive Officer Encarna Piñero serving as Chairman of the Board. Izet Mahalbasic, Vice President Hotel Finance for Hyatt, will join the joint venture as Chief Financial Officer.
“This joint venture with Grupo Piñero enhances Hyatt’s all-inclusive platform across multiple dimensions: more rooms, an expanded portfolio and more offerings on more stay occasions for guests and World of Hyatt members,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. “Grupo Piñero has built an exceptional family legacy over the past 50 years, and together we look forward to driving sustainable growth and innovation within the all-inclusive space.”
“It is a great honor for Grupo Piñero to embark on this long-term alliance with Hyatt—a groundbreaking model for both companies that promises significant benefits and advancements for our respective strategies,” said Encarna Piñero, Global CEO of Grupo Piñero and Chairman of the Board. “We are confident that the combination of our decades of experience as leaders in the all-inclusive sector in the Caribbean and Hyatt’s extensive global all-inclusive platform and systems will drive success for our joint venture.”
“I am excited to lead this strategic joint venture with Hyatt as we work to expand the Bahia Principe Hotels & Resorts brand,” shared Julio Pérez, CEO of Bahia Principe. “Together, we will leverage our strengths to offer an unparalleled all-inclusive experience that will attract travelers from around the world. This milestone marks an important step for our company, and I am confident that this collaboration will help us to continue raising the quality and service standards of the hospitality industry.”
This transaction builds on Hyatt’s growth journey in all-inclusive, which started with the creation of the Hyatt Ziva and Hyatt Zilara brands in 2013 and combined with the largest acquisition in Hyatt’s history with Apple Leisure Group in 2021, expanded to more than 140 properties globally across 10 brands in Hyatt’s Inclusive Collection by the end of 2024.
Details regarding when and how Bahia Principe Hotels & Resorts will participate in the World of Hyatt loyalty program will be shared at a later date.
For further information:
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2024, the Company’s portfolio included more than 1,350 hotels and all-inclusive properties in 79 countries across six continents. The Company’s offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and me and all hotels; the Inclusive Portfolio, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, and Alua Hotels & Resorts®; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
About Grupo Piñero
Grupo Piñero is a Spanish tourism group founded in 1975 by Pablo Piñero. Currently chaired by Isabel García Lorca and led since 2017 by Encarna Piñero, as Global CEO, together with her sisters Isabel, Chief Sustainability Officer and Lydia, chair of the Investment Committee. With almost 50 years of history, the Group carries out responsible management with a strategic plan whose transversal axis is sustainability. The main objective of this vision is to care for people, the environment and the promotion of tourism that generates wealth while based on respect for the destinations where it operates.
Its activity includes four divisions: the Hotel business, which has resorts in the Dominican Republic (first hotel group with the largest number of owned establishments), Mexico, Jamaica and Spain; the Real Estate and Golf business, with residential complexes in the Dominican Republic and Mexico; the Tour Operator division, comprising Soltour, the leading independent tour operator in Spain and Portugal in the holiday segment, and the Mobility Incoming & Leisure division, which includes Coming2, the perfect destination host that complements the offer through land and maritime transport services, highlighting its commitment to sustainable mobility. Today, Grupo Piñero has more than 15,000 employees in Spain, Portugal, Dominican Republic, Mexico, Jamaica, Switzerland, USA, Argentina and Luxemburg.
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable when made, are inherently uncertain, and are subject to numerous assumptions and uncertainties, many of which are outside of Hyatt’s control, which could cause actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Forward-looking statements made in this press release are made only as of the date of their initial publication and neither party undertakes an obligation to publicly update any of these forward looking statements as actual events unfold, except to the extent required by applicable law. If one or more forward-looking statements is updated, no inference should be drawn that any additional updates will be made with respect to those or other forward-looking statements.
Stay informed with the latest news and updates from Hyatt by visiting our Newsroom. Here, you’ll find press releases covering everything from new hotel openings and renovations to sustainability initiatives and community partnerships. Keep up to date with all the exciting developments happening at Hyatt by checking out our News Releases section.
It’s no secret that all-inclusive resorts are having a huge moment, and no company is capitalizing on it more than World of Hyatt.
The Hyatt Inclusive Collection (HIC) has grown to its sweet spot of 10 brands, from staples like Secrets to newcomers like Hyatt Vivid, which debuted in Cancun in April 2024.
Shyla Gardner, Hyatt’s vice president of commercial services for Latin America and the Caribbean, is at the helm in the destinations where most of these properties reside. TMR spoke with Gardner about the hottest destinations, finding the right resort clients, and new advisor programs.
Dreams Estrella del Mar. Photo: Hyatt
The Hottest New All-Inclusive Destinations
HIC has seen big buzz around its growth Europe with resorts such as Dreams Madeira Resort, Spa & Marina in Portugal, which opened in October 2024. Still, HIC’s roots and bulk of its continued expansion are in the tropical countries North Americans have come to know and love.
In April 2024, Hyatt opened Dreams Estrella del Mar in Mazatlán, a city on the western coast of Mexico that is fairly new to travelers.
“It is a really neat offering in a sense where it’s a new destination where we are the luxury, highest end product in the destination,” Gardner said. “It’s a family friendly offering so there’s something for everyone there.”
Most anticipated for 2025 are new Secrets resorts in Aruba and St. Lucia – Secrets Baby Beach Aruba and Secrets St. Lucia Resort & Spa.
Also, there are neighboring resorts opening in the up-and-coming destination of Miches in the Dominican Republic: Dreams Playa Esmeralda and Secrets Playa Esmerelda. The complex will offer about 1,000 rooms combined and is slated to open in April.
“Think Tulum or Playa Mita when maybe 10 years ago, it’s untouched, virgin beaches. I just drove [to Miches] a week ago and it literally feels like you’re in Jurassic Park. It’s just this incredible mountainous jungle that you’re driving through. The road is very nice, so it’s a good drive, but it just has this really nature forward feel,” Gardner said.
“Within that destination there’s other developments all happening so within a very short period of time, we see Miches as a destination and Playa Esmerelda being probably the next big hotspot in the Dominican Republic,” she added.
To add to all of that, Gardner expressed excitement about welcoming 21 Bahia Principe Hotels & Resorts to HIC. Hyatt just finalized a long-term agreement with the Spain-based company, whose resorts in Dominican Republic, Mexico, Jamaica, and Spain are now part of the collection.
Secrets Playa Esmerelda. Photo: Hyatt
A New Generation of Resort Clients
Predictable pricing, exceptional food and beverage, and a relaxed environment are all main reasons why people love all-inclusives. Hyatt continues to open new resorts to give their longtime guests something new yet familiar.
Catering to the new generation has become a key focus for HIC, as seen in the launch of its Hyatt Vivid brand. This way, all-inclusive clients are easier to come by because there is more to offer them in terms of dining, entertainment, and experiences that keep up with the trends. This can look like having a creative mocktail menu; authentic, high-quality grab-and-go bites; and seamless technology, all big hits with the newer generation.
“If you are maybe a first time all-inclusive traveler and you’re just wanting to dip your toe in and looking for something a little more approachable on a budget, we have great brand offerings like our Sunscape brand, and then also within the Gen Z space is the new [Hyatt Vivid Grand Island in Cancun], which is a very good, accessible price point,” Gardner said.
“We’re always being thoughtful, and that’s really one of the reasons why Vivid came to exist,” she added. “Rather than going for the exact same audience over and over again, how do we look for different niches and different audiences that we can design product for?”
Today’s travelers also value authentic experiences within a destination, and resorts in the Caribbean and Mexico need to rise to the occasion on that. Gardner again pointed to culinary creativity as a way that the resorts fulfill this for guests.
At Secrets Moxché Playa del Carmen, guests enjoy the Omakase taco tasting experience, where they are served seven tacos from different regions of Mexico, which Gardner calls “a diverse culinary experience in a way that maybe you wouldn’t expect in an all-inclusive.”
“We want to share those best practices, but we don’t want to just copy-paste them because then it’s not authentic to each destination,” Gardner said. “So, it’s like, how can this one get excited about an idea and then that inspires a different resort to think of something new and fresh and just keep that energy of innovation moving throughout the portfolio?”
Secrets Moxché Playa del Carmen. Photo: Hyatt
What’s on the Horizon for Travel Advisors
Going into 2025, Gardner wants travel advisors to look out for an upcoming announcement regarding HIC’s weddings and social groups programming.
“Our travel advisor partnerships are hugely important to us,” she said. “I know [weddings and social groups] is a very important segment of business for the travel advisors and something we’re always looking to grow.”
“We’re looking for ways on that side to improve our technology, to help them with how they see their rooming list, to help with the speed of our commission payments, which is always very important for them,” she added.
Until then, joining HIC’s Confidant Collective is the best way for travel advisors to get all the tools they need to sell Hyatt’s all-inclusive resorts. It includes the educational platform Confidant Learning, which aims to make advisors experts in the product. The program also Confidant Rewards for advisors to earn benefits for their bookings.
“Even if they book through a third-party tour operator, they’re able to register those bookings, and as a token of our appreciation for their loyalty and their recommendations, they’re able to earn rewards and points that they can convert for stays and other incentives within our organization,” Gardner said.
Hyatt’s invitation-only Hyatt Privé is another travel advisor program that gives eligible sellers access to exclusive benefits for themselves and their clients.
Hey everyone, it’s time to catch up with Hyatt’s very own Shyla Gardner, the Vice President of Development for Latin America and the Caribbean! Shyla has been instrumental in expanding Hyatt’s presence in this vibrant region, and we can’t wait to hear all about her latest projects and initiatives.
Stay tuned for an exclusive interview with Shyla as she shares insights on the hospitality industry in Latin America and the Caribbean, upcoming hotel openings, and her vision for the future of Hyatt in this dynamic market. Don’t miss out on this exciting opportunity to get to know one of the key players shaping the hospitality landscape in the region.
Get ready to be inspired and informed as we delve into the world of hospitality with Shyla Gardner. Stay tuned for more updates on our upcoming interview with this trailblazing leader! #Hyatt #LatinAmerica #Caribbean #Hospitality #ShylaGardner #Development #Interview
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