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Tag: KitKat
Nestlé introduces brand new KitKat shape to ‘encourage sharing’ as rare chocolate bar is axed
KitKat is set to undergo its biggest transformation in nearly 90 years, as the iconic four-finger chocolate bar makes way for a new two-column sharing design.
The legendary British chocolate brand will now offer a 99g sharing bar format with multiple break-off pieces, marking a significant departure from its traditional design that dates back to 1935.
The historic change comes almost nine decades after Rowntree’s of York first launched the four-finger bar, which was reportedly created following a worker’s suggestion to make a chocolate bar that would fit in a man’s work bag.
Nestlé, KitKat’s maker, says the new design aims to make it “easier to create moments of connection” between people sharing the chocolate bar.
Nestlé will introduce a 99g sharing bar format with multiple break-off pieces
PA
The new sharing bars will be available in three flavours: double chocolate, salted caramel and hazelnut.
A Nestlé spokesperson highlighted the unique eating experience of the new format, saying: “These innovative bars provide a unique, and multi-sensory eating experience thanks to their delicious light and creamy fillings and chocolate that melts effortlessly in the mouth.”
They added that the contrast in textures creates “an exceptional experience,” enhanced by “the stunning swirled effect created by the marbled coating”.
The redesign represents a significant shift for the brand, which has maintained its signature four-finger format since its creation by Rowntree’s of York.
The new design has already generated excitement on social media, with chocolate lovers expressing enthusiasm for the range.
“Oooooh I have to sample them all!!” wrote one fan, while another commented: “These look fun to try!!!”
Another eager customer shared: “Waiting impatiently for my local to put them on the shelves. Says they are in stock.”
This shift in KitKat’s design comes as Nestlé announced the discontinuation of its vegan KitKat due to insufficient sales.
The new sharing bars will be available in three flavours
INSTAGRAM / @DOBBINS_EATS
The plant-based version, launched in 2021, will only be available “until the summer” across its 15 European markets, including the UK, France and Denmark.
The vegan KitKat, which sold for around £1, was crafted with rice-based milk alternatives and 100 per cent sustainable cocoa, boasting an 18 per cent smaller carbon footprint than its traditional counterpart.
“We know that KitKat Vegan has been popular for those looking for dairy or vegan alternatives,” a Nestlé spokesman told The Mirror.
“Unfortunately, global demand has been reducing to the point that production was making manufacturing more and more complex and we have now made the difficult decision to discontinue the product.”
Nestlé has recently announced the introduction of a brand new KitKat shape in an effort to promote sharing among consumers. This move comes as the company has decided to discontinue a rare chocolate bar in their lineup.The new KitKat shape features a unique design that is meant to make it easier for consumers to break off and share with others. This change is part of Nestlé’s ongoing efforts to encourage social interaction and connection through their products.
At the same time, Nestlé has made the decision to discontinue a rare chocolate bar that has been a fan favorite for many years. While this news may disappoint some loyal customers, the company is confident that the new KitKat shape will provide a fresh and exciting experience for all chocolate lovers.
Overall, Nestlé’s decision to introduce a new KitKat shape and retire a rare chocolate bar demonstrates their commitment to innovation and customer satisfaction. Fans can look forward to trying out the new shape and sharing the delicious taste of KitKat with their friends and family.
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