Tag: Lecture

Price: $30.00
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Publisher ‏ : ‎ Center for the Study of Language and Inf (January 29, 2003)
Language ‏ : ‎ English
Paperback ‏ : ‎ 305 pages
ISBN-10 ‏ : ‎ 1575860538
ISBN-13 ‏ : ‎ 978-1575860534
Item Weight ‏ : ‎ 1.02 pounds
Dimensions ‏ : ‎ 6 x 1 x 9 inches

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In today’s digital age, our interactions with technology have become increasingly complex. From our interactions with computers to our consumption of television and new media, we often treat these forms of technology as if they were real people and places. This phenomenon, known as “The Media Equation,” explores the ways in which humans attribute human-like qualities to technology and media.

In a recent lecture by the Cognitive Science and Linguistics Initiative (CSLI), researchers delved into the concept of The Media Equation and how it influences our behavior and perceptions. It was found that people tend to respond to computers, television, and new media in much the same way they would interact with another person. This includes forming emotional connections, feeling empathy, and even experiencing social norms and etiquette.

For example, studies have shown that people are more likely to comply with requests made by a computer if it uses polite language and tone. Similarly, viewers often develop parasocial relationships with characters on television shows, feeling a sense of connection and attachment to them despite knowing they are fictional.

This blurring of lines between human and technological interactions has significant implications for how we understand and navigate our increasingly digital world. As technology continues to evolve and become more integrated into our daily lives, it is important to consider the ways in which we interact with and perceive these forms of media.

By recognizing The Media Equation and understanding how we attribute human-like qualities to technology, we can better navigate our relationships with computers, television, and new media. Ultimately, this awareness can lead to more mindful and intentional interactions with technology, promoting a healthier and more balanced relationship with the digital world.
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