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Tag: Magnet
How EA’s $5 billion Sims empire has become a magnet for female talent in a male-dominated field
Good morning! Trump blames DEI for deadly D.C. plane crash, JetBlue’s financial outlook disappoints, and the women-led team behind The Sims celebrates a milestone. Have an amazing weekend.
– The Sims’s next life stage. Put fans of The Sims in a room or online forum together, and there’s no shortage of game modifications to learn, design hacks to master, and in-game lore to discover. But it won’t be long until the discussion inevitably turns to a dirty not-so-secret among players of all ages, one of every devotee of the game’s rites of passage.
“There’s something really beautiful watching a Sims player meet another Sims player,” says Lyndsay Pearson, vice president of franchise creative for the game. “They eventually admit that they’ve killed somebody.”
Because while from the outside the game may look like a cozy simulacrum of life in the ’burbs, fans flock to it for the creative freedom not only to build out their dream homes, but to build out an entire dream reality, one in which Sims may lie, cheat, steal, and, yes, be murdered to further the player’s desired storyline. And whether done intentionally by, say, removing a pool’s steps after the Sim goes for a dip, or unintentionally via a house fire or meteor strike, killing off a Sim is one of the many elements of the iconic life simulation video game that has helped it become one of the best-selling of all time.
As it celebrates its 25th anniversary on Feb. 4, Pearson and Rachel Franklin, senior vice president at Electronic Arts (EA), recently spoke with me about their careers in game development and what they see for the future of the franchise that has driven over $5 billion in revenue. And they sang the praises of the creativity within the fandom—even if it leads to a character death or two. (Full disclosure: I’ve been a player since the first Sims game for the PC and have “killed” my fair share of Sims.)
Both women are veterans of EA, the game’s publisher, and Pearson loved the game well before she started working there in 2002. In fact, she started her time at EA as a QA tester in college before moving into full time design work. Two decades later, her fingerprints are on every iteration of the game—its most recent release is The Sims 4, though there are many other expansion and game packs—and now leads its long-term creative vision. She has been behind much of players’ beloved lore, like the “What happened to Bella Goth” mystery (spoiler: she was abducted by aliens) that fans new and old obsess over.
Franklin also has decades of experience in game development, first as an engineer and now as the leader of EA’s entire lifestyle entertainment team.
Though gaming is still a male-dominated industry that has plenty of well-documented issues bringing more women into the fold, Pearson and Franklin say The Sims has always been a welcoming home to female talent. Diversity and inclusion are foundational to the game, which allows players to create avatars of themselves—whether true-to-life or dream versions—friends, and family.
“Female leadership has just been part of our DNA from the beginning,” says Pearson of working on the franchise. “We play a really important role, just in the industry, in showing a way a team can work that really builds inclusivity without even thinking about it.”
In fact, EA more broadly has implemented a strategy known as “positive play,” which focuses on creating a community in which people feel welcome while still being themselves. The Sims’ global workforce, with employees of all races, ages, and genders, helps them succeed with their mission, says Franklin.
“I’ve had many experiences where you have a member of a team say, ‘Hey, I can’t make myself in this game,’” she says. “And you need that push, you need that voice, you need somebody on the team saying, ‘Hey, we need to do better.’ That inevitably makes it better for your players.”
Pearson and Franklin promise plenty of surprises for devoted community members to celebrate a quarter century of the game. And of course, there’s The Sims live-action movie to look forward to.
For Franklin, the best part of the game is the safe space the Sims universe offers to players.
“There’s cause and effect and freedom and the ability to create, but there’s also always optimism, and always kind of a way out of the gnarly mess that you may have gotten your Sim into,” she says. While players may kill off their Sims, they can also resurrect them.
Alicia Adamczyk
alicia.adamczyk@fortune.comThe Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Today’s edition was curated by Nina Ajemian. Subscribe here.
This story was originally featured on Fortune.com
In the world of video game development, the Sims franchise has stood out as a shining example of success. With over $5 billion in revenue and a loyal fan base spanning generations, the Sims empire has become a powerhouse in the gaming industry. But what sets the Sims apart from other games is not just its financial success, but also its ability to attract and retain female talent in a field that is often dominated by men.From its inception, the Sims franchise has been inclusive and diverse, with a strong emphasis on creativity and storytelling. This has created a welcoming environment for women to thrive and excel in a traditionally male-dominated industry. Female developers, designers, writers, and artists have played integral roles in shaping the Sims universe, bringing their unique perspectives and talents to the table.
One of the keys to the Sims’ success in attracting female talent is its focus on inclusivity and representation. The game allows players to create characters and stories that reflect their own experiences, regardless of gender, race, or sexual orientation. This commitment to diversity has resonated with both players and developers, creating a supportive and inclusive community within the Sims team.
In addition, EA has made a concerted effort to foster a culture of inclusion and diversity within its workforce. The company has implemented programs and initiatives aimed at promoting gender equality and supporting women in the gaming industry. This commitment to diversity has helped to attract and retain female talent, making the Sims team a magnet for women looking to make their mark in the world of game development.
As the Sims franchise continues to evolve and grow, it will be exciting to see how female talent continues to shape and influence the game. With its inclusive and diverse approach, the Sims empire has set a powerful example for the gaming industry as a whole, proving that success and diversity can go hand in hand.
Tags:
- EA Sims empire
- Female talent in gaming
- Women in technology
- Gender diversity in gaming industry
- EA gaming industry
- Women in male-dominated fields
- Empowering women in gaming
- EA Sims success story
- Female representation in gaming
- Breaking gender barriers in tech industry
#EAs #billion #Sims #empire #magnet #female #talent #maledominated #field
Pyle 10″ Car Audio Speaker Subwoofer – 1000 Watt High Power Bass Surround Sound Stereo Subwoofer Speaker System – Non Press Paper Cone, 90 dB, 4 Ohm, 50 oz Magnet, 2 Inch 4 Layer Voice Coil – PLPW10D
Price: $34.99
(as of Jan 31,2025 04:31:40 UTC – Details)
Pyle Model: PLPW10D10” Dual Voice Coil 4 Ohm Subwoofer10” 1000 Watt Dual Voice Coil 4 Ohm Subwoofer SPL: 90dB50 oz. Magnet Black Plastic Basket Non-Press Paper Cone Dual 4 Ohm Impedance 2-Inch 4-Layer Dual Voice Coil Specially Treated Foam Surround 500 Watt RMS / 1,000 Watt Max Power Spring Loaded Push Down Speaker Terminals Dimensions: 10″ (Diameter) x 4.7″ (Depth) Pyle Power Subwoofers pack a huge punch The PLPW10D is a 10-Inch booming 1000 watt subwoofer designed with the bass lover in mind. This subwoofer will make your music growl in your vehicle or at home, in any type of enclosure: sealed, vented, or open-air. The black plastic basket and non-press paper cone look sleek – and thanks to a 50 oz. magnet, 2-Inch four-layer dual voice coil, and specially treated foam surround, it sounds great too. Connect to your amplifier using the spring-loaded, push-down speaker terminals and feel the Pyle Power.
Is Discontinued By Manufacturer : No
Product Dimensions : 10 x 4.7 x 4.7 inches; 5 Pounds
Item model number : PLPW10D
Department : Unisex-Adult
Date First Available : March 13, 2012
Manufacturer : Sound Around
ASIN : B007JV7CRC
Country of Origin : China1000 WATT POWER: This high powered subwoofer system has a maximum power output of 1000 watt / 500watt RMS for full range surround stereo sound reproduction and impressive bass response so you can play your favorite tracks as loud as you want.Impedance: 4 ohm.Power source type:Corded Electric.Speaker size:0.01 inches
BUILT TO LAST: Features non-fatiguing rubber suspension, specially designed rubber magnet boot, non-press cone, specially treated foam surround, along with bumped and vented motor construction that keeps your equipment safe for extended excursion
DUAL 4 OHM IMPEDANCE: The audio projection subwoofer has 90 dB and dual 4 ohm impedance rating that compensates the undersized wire found in many of today’s cars. It ultimately reduces distortion so you can enjoy a crisp and clear sound
DUAL VOICE COIL: This complete subwoofer features 50 oz magnet structure and 2 inch 4 layer dual voice coil to enhance its performance and can handle higher operating temperatures. it also has spring loaded push down speaker terminals
10″ STANDARD SIZE: Pyle easy to mount car speaker follows the standard size for most vehicle stereo system. It has a 4.7″ mounting depth and 10″ overall diameter. Perfect for new speaker construction or replacing worn / blown speakersCustomers say
Customers appreciate the speakers’ sound quality, value for money, and functionality. They find the bass good and say it outperforms older speakers. Many like the look and fit. However, some speakers have blown after a month or so. There are mixed opinions on the overall quality and wattage.
AI-generated from the text of customer reviews
Upgrade your car’s audio system with the Pyle 10″ Car Audio Speaker Subwoofer! This powerful subwoofer boasts a 1000 watt high power output, delivering deep bass and surround sound for an immersive listening experience.Featuring a non-press paper cone design, 90 dB sensitivity, and 4 ohm impedance, this subwoofer is built to perform. The 50 oz magnet and 2 inch 4 layer voice coil ensure maximum power handling and durability, so you can enjoy your music at high volumes without distortion.
Whether you’re a music lover or a car audio enthusiast, the Pyle PLPW10D subwoofer is the perfect addition to your sound system. Upgrade your car audio today and experience the difference in sound quality with Pyle!
#Pyle #Car #Audio #Speaker #Subwoofer #Watt #High #Power #Bass #Surround #Sound #Stereo #Subwoofer #Speaker #System #Press #Paper #Cone #Ohm #Magnet #Inch #Layer #Voice #Coil #PLPW10D,stereo soundPyle Car Three Way Speaker System – Pro 4×10 Inch 300 Watt 4 Ohm Mid Tweeter Component Audio Sound Speakers for Car Stereo w/ 45 Oz Magnet, 2.45” Mount Depth Fits Standard OEM – Pyle PLG41.3 (Pair)
Price: $38.99
(as of Jan 30,2025 18:21:42 UTC – Details)
4 x 10 inch Component Car Speakers 4” x 10” 300 Watt Three-Way Speakers Standard 4”x10” Size Fits OEM Locations Yellow Color Poly Injected Cone Non-Fatiguing Butyl Rubber Surround 2” Polymer Cone Midrange 0.5” Neodymium Dome Tweeter High Temperature Aluminum Voice Coil Strong Capacitor for Excellent Performance Yellow Coated Steel Basket 45 oz. Magnet Structure Rubber Magnet Cover Power Handling: 150 Watts RMS /300 Watts Peak Frequency Response: 60-22KHz Impedance: 4 Ohms Includes Custom Grills, Wires and Installation Hardware Mounting Depth: 2.45″ Get in gear with the Pyle Gear series! These speakers are designed to provide the best quality sound for the budget-minded enthusiast. These 4′ x 10′, three-way speakers have 300 watts of pure power, supported by a 0.5′ neodymium dome tweeter for sweet highs, a 2′ polymer cone for mids, and a high temperature voice coil to round out the low end. The non-fatiguing butyl rubber surround and yellow-color poly-injected cone provide a sturdy foundation for keeping your sound crystal clear and distortion-free. The 45 oz. magnet structure allows these speakers to achieve a frequency response of 60 Hz to 22 kHz. To boost performance, these speakers have been equipped with a strong capacitor, meaning your speakers will never struggle for power. These speakers look cool, too, thanks to the yellow coated steel basket. Includes custom grills, wires, and installation hardware. You’ll hear everything you were meant to hear with Pyle Gear.
Is Discontinued By Manufacturer : No
Product Dimensions : 3.46 x 5.16 x 10.75 inches; 2.54 Pounds
Item model number : PLG41.3
Date First Available : April 28, 2005
Manufacturer : Pyle
ASIN : B0007L8BTOTHREE-WAY: The Pyle GEAR three-way speaker is the latest series which has been designed and engineered for consistency and high performance. The 4×10 inch features an eye-catching yellow poly injected cone for plenty of stiffness without added weight
LOW IMPEDANCE: The 4 ohm component audio speaker compensates the undersized wire found in many of today’s cars. It also makes the most of every 300 watts peak power w/ 150 watt RMS, your car stereo can deliver with rubber magnet boot cover
45 OZ MAGNET: The 3-way car speaker system has 45 oz. magnet structure that completes the package. Helps to provide smooth, loud and detailed sound. Additional features include 60-22KHz frequency and 2.45” mount depth w/ yellow coated steel basket
POWERFUL FEATURES: The non-fatiguing butyl rubber surround keeps your speakers secure and extends its life. Supported by a 0.5″ neodymium dome tweeter for sweet highs, 2′ polymer cone for mid and a high temperature voice coil to round out the low end
Standard 4”x10” Size Fits OEM Locations – High Temperature Aluminum Voice Coil – Power Handling: 150 Watts RMS /300 Watts Peak
Yellow Color Poly Injected Cone – Strong Capacitor for Excellent Performance – Frequency Response: 60-22KHz
Non-Fatiguing Butyl Rubber Surround – Yellow Coated Steel Basket – Impedance: 4 Ohms
2” Polymer Cone Midrange – 45 oz. Magnet Structure – Includes Custom Grills, Wires and Installation Hardware
0.5” Neodymium Dome Tweeter – Rubber Magnet Cover – Mounting Depth: 2.45″Customers say
Customers are satisfied with the speakers’ sound quality, value for money, and functionality. They find the speakers work well for stereos up to about 35 watts RMS. Many customers appreciate the easy installation and look of the speakers. However, some customers dislike having blown factory speakers. There are mixed opinions on the overall quality and fit.
AI-generated from the text of customer reviews
Looking to upgrade your car stereo system with some high-quality speakers? Look no further than the Pyle PLG41.3 Car Three Way Speaker System! These 4×10 inch speakers pack a punch with 300 watts of power and a 4 ohm impedance, delivering crystal clear audio quality with deep bass and crisp highs.With a 45 oz magnet and 2.45″ mounting depth, these speakers are designed to fit standard OEM locations for easy installation. The three-way design includes a midrange and tweeter component for a full range of sound, making your music sound better than ever before.
Don’t settle for mediocre sound in your car – upgrade to the Pyle PLG41.3 Car Three Way Speaker System and experience audio like never before. Don’t wait, get yours today!
#Pyle #Car #Speaker #System #Pro #4×10 #Inch #Watt #Ohm #Mid #Tweeter #Component #Audio #Sound #Speakers #Car #Stereo #Magnet #Mount #Depth #Fits #Standard #OEM #Pyle #PLG41.3 #Pair,stereo soundMagnetic Tiles for Kids Ages 3-5 4-8 Magnet Toys for 3 4 5 6 7 8+ Year Old Boys
Magnetic Tiles for Kids Ages 3-5 4-8 Magnet Toys for 3 4 5 6 7 8+ Year Old Boys
Price :14.55– 11.28
Ends on : N/A
View on eBay
Are you looking for a fun and educational toy for your child aged 3-5 or 4-8? Look no further than magnetic tiles! These versatile and colorful tiles are perfect for young children to explore their creativity and learn through play.Magnetic tiles are not only entertaining, but they also help develop essential skills such as hand-eye coordination, spatial awareness, and problem-solving. They can be used to build endless structures, from simple shapes to more complex designs, allowing children to unleash their imaginations.
Whether your child is a budding architect, engineer, or simply loves to build, magnetic tiles are sure to provide hours of entertainment. They are also a great toy for siblings or friends to play together, promoting teamwork and social skills.
So why wait? Get your child a set of magnetic tiles today and watch as they discover the endless possibilities of building and creating with this versatile toy. Suitable for ages 3, 4, 5, 6, 7, and 8+, magnetic tiles are the perfect gift for any young child.
#Magnetic #Tiles #Kids #Ages #Magnet #Toys #Year #Boys,ages 3+Magnet Me Up American Flag Magnet Decal 3×5- Heavy Duty for Car Truck SUV
Magnet Me Up American Flag Magnet Decal 3×5- Heavy Duty for Car Truck SUV
Price : 8.99
Ends on : N/A
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Introducing the Magnet Me Up American Flag Magnet Decal 3×5 – Heavy Duty for Car Truck SUV!Show off your patriotism with this high-quality magnet decal featuring the iconic American flag design. Made to withstand tough weather conditions, this 3×5 inch magnet is perfect for displaying on your car, truck, or SUV.
Easy to apply and remove, this magnet decal is a great way to personalize your vehicle and showcase your love for the USA. Whether you’re driving around town or hitting the open road, this durable magnet will stay securely in place.
Get your Magnet Me Up American Flag Magnet Decal 3×5 today and let your American pride shine wherever you go! #AmericanFlag #Patriotism #USA #MagnetDecal
#Magnet #American #Flag #Magnet #Decal #3×5 #Heavy #Duty #Car #Truck #SUV,ages 3+JESSICA BIEL 2 Photo Magnet @ 3″x5″
JESSICA BIEL 2 Photo Magnet @ 3″x5″
Price : 8.99
Ends on : N/A
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Introducing our latest addition to the Jessica Biel collection – the Jessica Biel 2 Photo Magnet!This 3″x5″ magnet features a stunning photo of the talented actress, perfect for adding a touch of glamour to your fridge or magnetic board.
Whether you’re a fan of Jessica Biel or simply appreciate beautiful photography, this magnet is a must-have for your collection. Get yours today and showcase your love for Jessica Biel in style!
#JessicaBiel #PhotoMagnet #Actress #Glamour #Collectible #MustHave
#JESSICA #BIEL #Photo #Magnet #3×5,ages 3+PATTIE BOYD Photo Magnet @ 3″x5″
PATTIE BOYD Photo Magnet @ 3″x5″
Price : 8.99
Ends on : N/A
View on eBay
Introducing the PATTIE BOYD Photo Magnet @ 3″x5″!Bring a touch of vintage glamour to your refrigerator or magnetic board with this stunning magnet featuring a timeless photo of the iconic model and muse, Pattie Boyd. Measuring at 3″x5″, this magnet is the perfect size to add a pop of retro charm to any space.
Whether you’re a fan of Pattie Boyd’s classic beauty or simply appreciate a touch of nostalgia, this photo magnet is sure to make a statement in your home or office. Don’t miss out on the chance to own a piece of rock ‘n’ roll history with the PATTIE BOYD Photo Magnet @ 3″x5″! Get yours today.
#PATTIE #BOYD #Photo #Magnet #3×5,ages 3+Margaret Qualley Photo Magnet @ 3″x5″
Margaret Qualley Photo Magnet @ 3″x5″
Price : 8.99
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Introducing the Margaret Qualley Photo Magnet @ 3″x5″!Get ready to add a touch of Hollywood glamour to your fridge or magnetic board with this stunning magnet featuring the talented actress Margaret Qualley. Measuring at 3″x5″, this high-quality photo magnet showcases Margaret’s beauty and charisma, making it the perfect addition to any fan’s collection.
Whether you’re a fan of Margaret’s work in films like “Once Upon a Time in Hollywood” or “The Leftovers”, or simply admire her effortless style and grace, this magnet is sure to bring a smile to your face every time you see it.
Don’t miss out on the chance to own this must-have Margaret Qualley photo magnet! Order yours today and elevate your magnet game to the next level. #MargaretQualley #PhotoMagnet #HollywoodGlamour
#Margaret #Qualley #Photo #Magnet #3×5,ages 3+