Getty ImagesThe boss of Ticketmaster UK has told MPs tickets are” very fairly priced”.
Andrew Parsons was appearing before the Business and Trade Select Committee, after fans slammed his company’s “dynamic pricing” of Oasis reunion-tour tickets last summer.
The company did not set ticket prices, which were decided ahead of sales, he said.
“Where differing price tiers [are] made available, that’s a choice of the event organiser. Selling a small amount of tickets at a higher-priced tier seems fairly reasonable.”
Many fans said they had paid significantly more than expected for tickets to see Oasis – up to £350 per ticket, about £200 more than advertised.
But Mr Parsons denied prices fluctuated during a general sale.
‘Gobbled up’
“We work closely with event organisers to be able sell tickets at the prices that they’ve determined,” he told the committee.
“There’s no technology-driven change to those prices.
“They are the prices which humans have agreed to.
“There’s not a computer or a bot behind it.”
The band themselves had also hit out at the system, saying: “It needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management.”
But Mr Parsons told the committee: “If we’re not able to [capture] that value, which the artist is doing in those instances, then that money is just going to go, and the tickets are going to be captured and gobbled up by touts.”
The MPs did not ask about the Oasis sale specifically, as the Competitions and Markets Authority (CMA) is looking into whether Ticketmaster breached consumer-protection law.
Clamp down
Ticketmaster’s parent company, Live Nation, is the world’s biggest live events promoter.
And Charlie Maynard MP urged the CMA, also represented at the hearing, to launch a separate investigation into Live Nation’s “dominant market share”.
But Mr Parsons told the committee Ticketmaster and Live Nation “have clear divides between how we operate on a daily basis” and the UK ticketing market was “as competitive as any market in the world”.
Ticketmaster UK also commented on the government’s public consultation which has proposed a range of actions including a cap of up to 30% on the resale of tickets.
Mr Parsons said the company was in favour of a cap but that “30% still gives the opportunity for touts to be able to be running a business in that manner”.
Culture Secretary Lisa Nandy announced plans last month to clamp down on touts who bulk-buy tickets and then resell them for huge profits.
Ticketmaster UK boss defends ticket prices, says they are “very fair”
During a recent hearing with MPs, the boss of Ticketmaster UK defended the ticket prices for events, stating that they are “very fair” and reflect the value of the experience being offered to customers.
In response to concerns raised about the high cost of tickets for popular events, the Ticketmaster UK boss explained that pricing is based on a variety of factors, including demand, production costs, and the artist’s fees. He emphasized that Ticketmaster works to ensure that tickets are priced appropriately to ensure the sustainability of the live events industry.
The boss also highlighted that Ticketmaster offers a range of ticket options, including early bird discounts, group rates, and package deals, to make events more accessible to a wider audience.
Overall, the Ticketmaster UK boss maintained that the company is committed to providing a fair and transparent ticketing system that benefits both customers and event organizers.
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