Naresh K. Malhotra Artificial Intelligence in Marketing (Hardback)
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In his groundbreaking book “Artificial Intelligence in Marketing,” Naresh K. Malhotra delves into the ways in which AI is revolutionizing the field of marketing. This hardback edition provides a comprehensive overview of how AI technologies such as machine learning, natural language processing, and predictive analytics are reshaping the way companies connect with consumers.
From personalized recommendations to chatbots and virtual assistants, AI is enabling marketers to deliver more targeted and engaging experiences to their audience. Malhotra explores the ethical implications of AI in marketing, as well as the potential challenges and opportunities that come with integrating these technologies into existing strategies.
Whether you’re a seasoned marketer looking to stay ahead of the curve or a newcomer interested in the intersection of AI and marketing, this book is a must-read. Pick up your copy of “Artificial Intelligence in Marketing” to gain a deeper understanding of the future of marketing in the age of AI.
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