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Tag: Orgasm
Billy Crystal and Meg Ryan Recreate ‘When Harry Met Sally’ Fake Orgasm Scene for Hellmann’s Super Bowl Ad With Sydney Sweeney
One of the things about Sally Albright that drives Harry Burns crazy in the 1989 movie “When Harry Met Sally” is her picky food sensibilities. It takes her an hour and a half to make a sandwich, he tells her. In the sequel, she only has 30 seconds.
The characters, famously played by Billy Crystal and Meg Ryan, return to New York’s Katz’ Delicatessen for a reprise of one of the movie’s best-known scenes in which Sally pretends to have an orgasm while the pair dines. Now, they will also promote Hellmann’s mayonnaise in the Super Bowl.
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With the movie recently reaching its 35th anniversary and being accepted into the National Film Registry, “it just felt like the perfect storm for us to get back together at the same table and have indigestion,” says Crystal, during a recent interview.
Hellmann’s, which is owned by the consumer-products giant Unilever, is showing its ambition for the Super Bowl commercial, the brand’s fifth. In recent years, the popular condiment has focused on the issue of food waste, telling Big Game viewers that the mayonnaise can help them use more of the supermarket staples that they buy. Last year’s Super Bowl ad tapped Kate McKinnon, Pete Davidson and a “Mayo Cat.”
In contemplating another Super Bowl ad salvo, executives wanted to shake up the mission, says Jessica Grigoriou, senior vice president of marketing for condiments at Unilever, and show how the mayonnaise helped make for superior eating. “We want to continue to up the bar every year and continue to surprise people too and do something a little bit more unexpected.” she says. The ad taps humor and nostalgia, she adds, two themes that regularly prove popular at the Super Bowl. The new 30-second ad is slated to run in the second quarter during Fox’s telecast of the event on February 9.
Reviving a classic piece of content, however, is never easy. Indeed, past Super Bowl advertisers have resurrected popular film and TV characters, but usually not in the scenes that made them so memorable. General Motors in 2022 reconvened the cast of the 1997 hit “Austin Powers” in a new tale that has the popular character Dr. Evil, played by Mike Myers, trying to take over the auto giant in a new bid to control the world. Characters from HBO’s “The Sopranos” were resurrected that year for a spot from Chevrolet. In 2019, Anheuser-Busch InBev’s Stella Artois ran a Super Bowl spot featuring Jeff Bridges as “The Dude” from “The Big Lebowski” sitting near Sarah Jessica Parker playing Carrie Bradshaw from “Sex and the City.”
Others have tried similar feats in other venues. Comcast in 2019 created a sequel of sorts to the beloved 1982 movie “E.T.” with the alien and actor Henry Thomas turning up for a longform commercial during NBC’s broadcast of Macy’s Thanksgiving Day Parade. The company consulted with director Steve Spielberg to make sure it stayed true to the conceit.
Neither Ryan or Crystal had qualms about picking up where they left off (indeed, the table they sit at in the commercial is the same one used so many years ago in the film). “ I had never been back, ever,” says Ryan. “It looks precisely, exactly the same.” The rapport the actors still share, says Crystal, will make viewers feel as if the characters “have been coming there for 35 years every Saturday or Sunday and this is their thing.”
The commercial may have been more challenging than the movie, suggests Ryan, who did ads for Burger King and deodorant in a different era. “I always felt like movies were easier, frankly, with less attention to detail, you know?” she says. “There is a lot that 30 seconds or 45 seconds or 60 seconds have to communicate. It’s a different animal.”
Hellman’s isn’t leaving anything to chance. Fans can order the turkey and pastrami sandwiches they see in the new Super Bowl spot, says Grigoriou, with special instructions included to make the meal to Sally’s specifications (which require Hellmann’s to make things complete). Customers can even schedule the delivery for the Friday before the Super Bowl.
Even though the ad nods to an old film, it still has a new surprise. Sydney Sweeney makes a cameo to offer the oft-remembered line, “I’ll have what she’s having.”
The recreation of this specific scene shows just how much consumer culture has changed in the decades since the movie was on screens. In 1989, depicting an orgasm in public was viewed as tripping the lines of decency. At the time, “you hadn’t heard the word ‘orgasm’ in a film unless it was a Ron Jeremy movie,” says Crystal. Now, “there’s far worse on TV.” Oh, Harry.
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Billy Crystal and Meg Ryan, the iconic duo from the beloved romantic comedy ‘When Harry Met Sally,’ have reunited to recreate one of the film’s most memorable scenes for a Hellmann’s Super Bowl ad. In the ad, Crystal and Ryan are joined by rising star Sydney Sweeney as they comically reenact the fake orgasm scene that made waves back in 1989.The ad begins with Crystal and Ryan sitting in a diner, just like in the original film, as they order sandwiches with Hellmann’s mayo. As they take a bite of their sandwiches, Sweeney, playing a waitress, approaches their table and asks if everything is okay. This prompts Crystal to deliver his famous line, “I’ll have what she’s having,” before Ryan hilariously launches into her fake orgasm performance.
The scene is a perfect blend of nostalgia and humor, with Crystal and Ryan effortlessly recapturing the magic of their on-screen chemistry. Sweeney’s inclusion adds a fresh twist to the classic scene, making it a fun and entertaining watch for viewers of all ages.
As the ad comes to a close, the trio breaks character and shares a laugh, showcasing the camaraderie and fun they had while filming. The commercial ends with the Hellmann’s logo and a tagline that reads, “Bringing people together one sandwich at a time.”
Overall, this Super Bowl ad is a delightful homage to a beloved film and a creative way to promote Hellmann’s products. With Crystal, Ryan, and Sweeney at the helm, it’s sure to be a hit with audiences everywhere.
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- Meg Ryan
- When Harry Met Sally
- Fake orgasm scene
- Hellmann’s
- Super Bowl ad
- Sydney Sweeney
- Comedy
- Nostalgia
- Celebrity collaboration
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Meg Ryan and Billy Crystal Recreate ‘When Harry Met Sally’ Fake Orgasm Scene for Hellmann’s 2025 Super Bowl Commercial (Exclusive)
Meg Ryan and Billy Crystal are back at Katz’s Deli — and we’ll have what they’re having.
More than 35 years after When Harry Met Sally introduced one of the most-quoted scenes in rom-com history, Ryan and Crystal reunited in a Super Bowl commercial for Hellmann’s.
The ad sees the pair reviving the 1989 movie’s title characters at the New York City deli, where Harry tells Sally, “I can’t believe they let us back in this place.”
“Why?” Sally asks, to which he responds, “Hello …”
“Nobody remembers that,” Sally insists.
They’re, of course, referring to the classic movie moment where Harry says he doesn’t believe any of the women he’s slept with have ever faked an orgasm and Sally proceeds to offer a convincing demonstration right in the middle of the restaurant. “I’ll have what she’s having,” deadpans a fellow diner. (Trivia alert: It’s actually the director Rob Reiner’s mother, Estelle, who delivers the now-famous line.)
The ad then shows the duo bite into their respective sandwiches, but Sally admits hers “isn’t doing it.”
Billy Crystal and Meg Ryan in Katz’s Deli in 1989.
Castle Rock/Nelson/Columbia/Kobal/Shutterstock
The solution? Sally squeezes a healthy serving of Hellmann’s mayonnaise onto her rye bread, and signals her approval by re-enacting her famous performance with gusto. “This one’s real,” Billy remarks. Actress Sydney Sweeney makes a cameo to deliver the “I’ll have what she’s having” catchphrase.
Crystal tells PEOPLE the timing was right to revisit the beloved movie, written by the late Nora Ephron.
“It was our 35th anniversary of the film, and it’s the first time that we’ve been offered something like that,” he says. “It was a really fun idea, and the approach was right.”
“They were so respectful of the movie and of the scene too,” Ryan tells PEOPLE of Hellmann’s. “They came to us with just an enormous amount of respect for that, for the source material and for the characters.”
And as for sitting across the table from each other at the famed N.Y.C. deli once again, Crystal says, “It felt the same.”
Ryan remembers the shoot for the original Katz’s scene lasting “all day,” during which she experienced “a lot of trepidation and nerves.”
“Initially, it was like, ‘Oh, what are these sounds going to be?’ All the levels. I don’t know if I’m going to get help,” she recalls.
Fortunately, Reiner offered her plenty of guidance. “Rob had so many significant and interesting sounds to inspire me with,” Ryan says.
Crystal recalls: “He did one and he took me aside and he said, ‘Oh, I shouldn’t have done that. I just had an orgasm in front of my mother.”
Sydney Sweeney makes a cameo.
Hellmann’s
Both actors agreed Sweeney did the line justice in the commercial.
“She’s adorable,” Crystal says of the Anyone But You star. “That’s a big deal. It’s an iconic line and it’s a big honor to get to do that. And a heavy burden.”
“It was game and fun and loose and ballsy and just seemed to be having a blast while she was there,” Ryan adds. “She’s a completely adorable person.”
The pair also reflected on why the Katz’s scene has continued to resonate in pop culture for more than three decades.
“Back then, no one had ever attempted to talk about that,” Crystal says, noting it evolved from a script meeting, during which the “concept of women faking orgasms” came up. “I think it just took everyone’s breath away.”
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Ryan says it’s “really just a well-constructed scene.”
“It pays off the way both Sally’s funny is behavioral, Harry’s funny is more verbal and reactive,” she explains. “That was important, how Billy reacted to her. So it just sort of pulled all together in one scene, everything about the characters and sort of delivered on the promise of the premise.”
“And she teaches him a lesson at the same time,” Crystal adds. “And doesn’t care where she is, doesn’t care that people are watching.”
A teaser for the Hellmann’s commercial, released last week, paid tribute to Sally’s notoriously detailed ordering style when eating out.
“I didn’t know that you could order like that until I played Sally,” Ryan says. “I didn’t realize that you could be that specific. When I was in New York, I never did that. … In L.A., there was more sort of acceptance of tailoring your order. Now, of course, everyone does it.”
“That was a real Nora thing though,” Crystal notes of Ephron.
“She made it more permissible,” Ryan adds.
In a surprising and nostalgic twist, Meg Ryan and Billy Crystal have teamed up once again to recreate their iconic fake orgasm scene from the classic rom-com “When Harry Met Sally” for Hellmann’s 2025 Super Bowl commercial.The commercial, which will air during the highly anticipated sporting event, pays homage to the beloved film and its memorable moments. Ryan and Crystal, who starred as Sally Albright and Harry Burns, respectively, in the 1989 movie, bring their timeless chemistry and comedic timing to the screen once more.
In the commercial, Ryan and Crystal are seen sitting in a bustling diner, just like in the original scene. As they dig into a delicious sandwich made with Hellmann’s mayonnaise, Ryan suddenly breaks into the infamous fake orgasm, much to Crystal’s amusement.
The duo’s performance is as hilarious and charming as ever, reminding viewers why “When Harry Met Sally” remains a timeless classic. The commercial is sure to be a hit with fans of the film and foodies alike.
Don’t miss Meg Ryan and Billy Crystal’s unforgettable reunion in the Hellmann’s 2025 Super Bowl commercial, airing during the big game. Get ready to laugh, reminisce, and maybe even crave a sandwich with Hellmann’s mayonnaise.
Tags:
- Meg Ryan
- Billy Crystal
- When Harry Met Sally
- Fake orgasm scene
- Hellmann’s
- Super Bowl commercial
- 2025
- Exclusive
- Celebrity recreation
- Iconic movie scene
#Meg #Ryan #Billy #Crystal #Recreate #Harry #Met #Sally #Fake #Orgasm #Scene #Hellmanns #Super #Bowl #Commercial #Exclusive
