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  • Paulina Porizkova returns as face of with Estée Lauder


    Estée Lauder announced that supermodel and anti-ageism activist Paulina Porizkova, will return to the brand as its newest Global Brand Ambassador. Porizkova famously served as a spokesmodel for Estée Lauder from 1988 – 1995, appearing in some of the brand’s most celebrated campaigns and solidifying her legacy as a beauty industry icon. The evolution of the partnership between Estée Lauder and Porizkova marks a new kind of collaboration, with a shared mission to redefine standards of beauty. As one of the most powerful and authentic voices leading the conversation around aging, beauty and self-worth, Porizkova will use her highly influential platform to inspire and empower women around the world to see their value and celebrate their beauty at any age.

    Along with being one of the most professionally photographed women in the world, Porizkova is a Czechoslovak-born actor and writer. She was the first Central European woman to appear on the cover of the Sports Illustrated swimsuit issue in 1984. In 1988 she became one of the highest-paid models in the world as the face of Estée Lauder. She has starred in 16 movies and a slew of TV shows as an actress and served as part of the judging panel on Cycle 10 of America’s Next Top Model. Her debut novel, A Model Summer, was published in 2007 and her nonfiction debut, No Filter: The Good, the Bad, and the Beautiful was published in November 2022.

    “Over the last 30 years, I have become a woman who has a voice, strong opinions and an even stronger sense of self. Estée Lauder approached me to work with them again not despite these values, but because of them,” said Porizkova. “Unlike the first time around, this is more than a job. It’s my purpose – an opportunity to be exactly who I am, to speak only about products I genuinely love and believe in, and to show women around the world that with age comes power and possibility. This is about more than representation. It’s about being seen and celebrated.”

    Porizkova will endorse skincare and makeup products that authentically align with her pro-aging values, while driving conversation and fostering community around the topics she is most passionate about.

    “Today marks a milestone moment for the brand as we welcome Paulina back to the Estée Lauder family; this time not as a spokesmodel, but as a role model,” said Justin Boxford, Global Brand President, Estée Lauder. “Paulina’s voice, authenticity, and ability to connect with women on the deepest level is the embodiment of everything Estée Lauder stands for. She is changing the conversation around aging, and we want to be the megaphone to help amplify her message.”

    Porizkova’s first campaign will debut in Spring 2025 across print, digital and in-store in support of Estée Lauder’s Revitalizing Supreme+ franchise. Porizkova joins Estée Lauder’s current roster of global talent including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, IU, Karlie Kloss, Shu Qi and Yang Mi.

     



    Paulina Porizkova, the iconic supermodel of the 80s and 90s, is making a major comeback as the face of Estée Lauder. The 56-year-old beauty has been announced as the new ambassador for the prestigious beauty brand, marking her return to the modeling world after a long hiatus.

    Known for her timeless beauty and effortless elegance, Paulina Porizkova is the perfect choice to represent Estée Lauder’s classic and sophisticated image. With her striking features and ageless allure, she embodies the brand’s commitment to empowering women of all ages to look and feel their best.

    Fans of Paulina Porizkova and Estée Lauder can look forward to seeing her radiant face in upcoming campaigns and advertisements. Stay tuned for more updates on this exciting partnership!

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  • Estée Lauder welcomes back anti-ageism activist Paulina Porizkova as global ambassador


    Estée Lauder has announced the return of model and anti-ageism activist Paulina Porizkova to its global ambassador roster.


    The 59-year-old actor previously served as a spokesmodel for the luxury beauty brand from 1988 to 1995, appearing in some of its “most celebrated” campaigns.


    This new partnership highlights both parties “shared mission to redefine standards of beauty,” read a statement from Estée Lauder.  


    Porizkova will endorse skin care and make-up products from the brand that “authentically align” with her pro-ageing values.


    She will also drive conversations and foster communities around the topic.


    Her first campaign will debut in spring in support of Estée Lauder’s Revitalizing Supreme+ franchise.


    “Today marks a milestone moment for the brand as we welcome Paulina back to the Estée Lauder family; this time not as a spokesmodel, but as a role model,” said Justin Boxford, Global Brand President, Estée Lauder. 


    “Paulina’s voice, authenticity and ability to connect with women on the deepest level is the embodiment of everything Estée Lauder stands for.


    “She is changing the conversation around ageing, and we want to be the megaphone to help amplify her message.”


    Talking about the collaboration, Porizkova said: “Over the last 30 years, I have become a woman who has a voice, strong opinions and an even stronger sense of self. 


    “Estée Lauder approached me to work with them again, not despite these values but because of them.


    “Unlike the first time around, this is more than a job.


    “It is my purpose – an opportunity to be exactly who I am, to speak only about products I genuinely love and believe in, and to show women around the world that with age comes power and possibility.


    “This is about more than representation. It is about being seen and celebrated.


    Estée Lauder’s other A-lister ambassadors include Cuban-Spanish actress Ana de Armas and models Bianca Brandolini, Carolyn Murphy, Grace Elizabeth and Imaan Hammam.


    Plus, South Korean singer-songwriter IU, American model Karlie Kloss, Hong Kong-Taiwanese actress and model Shu Qi, and Chinese actress Yang Mi.


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    Estée Lauder is thrilled to announce the return of legendary supermodel and outspoken anti-ageism advocate Paulina Porizkova as their global ambassador.

    Porizkova, who first partnered with the iconic beauty brand in the 1980s, has long been at the forefront of the fight against age discrimination in the fashion and beauty industries. Her unapologetic stance on embracing one’s natural beauty and aging gracefully has inspired countless women around the world.

    In her new role with Estée Lauder, Porizkova will continue to champion authenticity, diversity, and inclusivity in beauty, while representing the brand’s luxurious skincare and makeup products. Her timeless elegance and ageless beauty make her the perfect choice to inspire women of all ages to feel confident and empowered in their own skin.

    Join us in welcoming Paulina Porizkova back to the Estée Lauder family, where she will undoubtedly continue to make a powerful impact in promoting beauty at every age. #AgeIsJustANumber #EsteeLauderAmbassador

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  • ’80s Estée Lauder Girl Paulina Porizkova Is Back At The Brand For The Best Possible Reason


    “Yes, I am an Estée Lauder brand ambassador again!” the model declares, beaming. “The first time around I was a spokesmodel. Now I am an ambassador, and for me, there is something in a name, in the word, which makes a difference. This time around, [Lauder] has contacted me because they like what I’m doing as myself, not just for an image of myself. [On Instagram] I’m not putting out beautiful images of how photogenic I am. I’ve been very open and honest about aging and how, I believe, we as women enter a different phase of life. We are still as worthy, absolutely, just in a different way.”

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    Porizkova’s return to the brand sees her representing all categories across skincare, makeup, and fragrance, but she is eager to impress on me that this partnership goes beyond product and is rather about an alignment of values. As with the use of the term “ambassador,” the language around the partnership is critical for her, and she is emphatic that she won’t put her name or voice to the term “anti-aging,” but rather intends to showcase how we can feel like our best self at any stage of life.

    She recalls telling the Estée Lauder team at her first meeting with the board: “‘Number one, I will not do anti-aging anything. So if you need that, I’m walking out right now.’ They all went, ‘We know, that is why we asked you.’” It seems Estée Lauder is heeding their new ambassador’s advice as she attempts to positively change the industry from the inside. Porizkova is currently lobbying the brand to change the name of its Revitalizing Supreme+ Youth Power Moisturizer Creme, replacing the word “Youth” with “You.” “And they are listening,” she says.



    Get ready for a blast from the past because ’80s Estée Lauder girl Paulina Porizkova is back at the brand for the best possible reason! The iconic supermodel, known for her stunning beauty and grace, has returned to Estée Lauder to front their latest campaign.

    Porizkova first shot to fame in the ’80s as one of the faces of Estée Lauder, becoming a symbol of elegance and sophistication. Now, decades later, she is back to show that beauty is timeless and ageless.

    The campaign, which focuses on empowering women of all ages to embrace their natural beauty, features Porizkova looking as stunning as ever. Her radiant smile and flawless complexion serve as a reminder that true beauty knows no age.

    It’s truly heartwarming to see a legendary figure like Paulina Porizkova back at Estée Lauder, inspiring women everywhere to feel confident and beautiful in their own skin. Welcome back, Paulina!

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  • Wayne Gretzky’s daughter Paulina dons open back bodysuit as part of $3,685 outfit on New Year’s Eve party with siblings Emma and Trevor and others

    Wayne Gretzky’s daughter Paulina dons open back bodysuit as part of $3,685 outfit on New Year’s Eve party with siblings Emma and Trevor and others


    NHL legend Wayne Gretzky’s daughter Paulina Gretzky and her husband Dustin Johnson hosted a grand New Year’s Eve party this week. The gathering was attended by Paulina’s brother Trevor, sister Emma and her boyfriend Stone Eby.

    Paulina Gretzky shared a carousel of pictures from their New Year’s celebration on Instagram on Thursday. One of the images saw Dustin Johson and Paulina pouring champagne into a champagne tower consisting of multiple stacked glasses.

    “New year loading…”, she wrote in the caption.

    Paulina wore a $340 Parker open-back bodysuit and $545 Tami Coulotte with strass on the evening. She completed the look with Kahite’s Eva over-the-knee boots worth $2,800.

    The next few pictures saw the power couple posing together along with the guests. Some images featured the impressive golden themed decor of the party. In the last image of the slide, the Gretzky sister’s posed together with their better halves.

    Dustin Johnson wore a black puffer vest over a black sweater, paired with black pants and gray sneakers. Emma Gretzky chose a trendy denim jacket over a black mini-dress, paired with bold-patterned cowboy boots. Her boyfriend Stone Eby kept it classic with a white sweater, black pants, white sneakers and a baseball cap.

    Wayne Gretzky’s daughter Paulina and Emma Gretzky go skiing

    Afterwards, the party went skiing in the snow-capped mountains. Paulina shared additional pictures from their outing on her Instagram stories.

    In one of the images, the group posed on the snowy slopes, all dressed in winter gear and ski equipment. Paulina showed off her sleek all-black ski outfit and helmet in the next picture as she struck a pose with her ski poles.

    via Instagram /@paulinagretzkyvia Instagram /@paulinagretzky
    via Instagram /@paulinagretzky

    In the last image, Dustin and Paulina raised their hands alongside others against the scenic snow-covered mountains. Emma Gretzky and Stone Eby later reposted the stories on their own accounts.

    Earlier last month, Paulina Gretzky celebrated her 36th birthday with a small family gathering. Her father Wayne Gretzky, mother Janet, husband Dustin Johnson, brothers Ty and Trevor, and brother-in-law Austin Johnson were all present.

    Paulina shared photos from the evening on her Instagram. One showed her and Dustin sitting on a pink couch with striped cushions near a seashell-themed wall. Another featured her sitting with her parents at the dinner table while Dustin stood behind them.

    A group photo saw Wayne, Trevor, Ty Gretzky, Austin and Dustin all dressed in evening suits. Dustin also wished her a happy birthday on Instagram, calling her an amazing wife and mom.