Are you a fan of Progresso Soup? Well, get ready to satisfy your soup cravings in a whole new way! Introducing the limited-edition Progresso Soup Drops hard candy, available this Thursday only.
These unique candies are inspired by your favorite Progresso soup flavors, including classic Chicken Noodle, hearty Beef and Vegetable, and comforting Tomato Basil. Each candy is bursting with authentic soup flavor, making it the perfect savory-sweet treat for any soup lover.
Don’t miss your chance to try the Progresso Soup Drops hard candy this Thursday. Stock up on these limited-edition candies and enjoy the taste of Progresso soup wherever you go. Grab them before they’re gone!
If you’ve ever thought, “Man, I wish my lozenges tasted like chicken noodle soup”, congratulations. Your oddly specific dream just came true.
Progresso, the soup brand, decided to release Soup Drops — because spoons are overrated, soup should be portable, and if there’s one thing missing from your life, it’s a hard candy that tastes like chicken broth.
Here is everything you need to know
General Mills
1. Hold My Spoon
In a move that no one saw coming (or perhaps asked for), Progresso has launched a limited-edition soup-flavored candy, Soup Drops to celebrate National Soup Month.
The company said in a press release that this ingenious confectionery creation will come in handy during flu season.
‘While most folks flock to the cough drop aisle at the first sign of a cold, Progresso is here to say, “Hold my spoon!”‘ reads the statement.
Walmart
2. Taste Test
According to the press release, each hard candy is infused with the hearty flavors of their iconic Chicken Noodle Soup, meaning you can now get all the cozy feels without any of the warmth, texture, or logic.
The flavor profile promises to mimic broth, savory veggies, soft egg noodles, chicken, and parsley — which is a long way of saying it’s basically a bullion cube but in candy form.
u/atioch via Reddit.com
3. Where to Get Them While They’re Hot (or Not)
The Soup Drops are available exclusively at ProgressoSoupDrops.com, with new batches released every Thursday throughout January.
Each order includes 20 individually wrapped candies in a can that mirrors the iconic Progresso Soup can, plus an actual can of Progresso Traditional Chicken Noodle Soup.
They go for $2.49, plus $0.99 shipping.
ArtMarie/istockphoto
4. Stirring the Pot
While one might think the idea of a condensed dinner would only appeal to a 7-year-old—or, naturally, Willy Wonka — the first batch of Soup Drops immediately sold out.
‘Well, this is souper awkward… our Soup Drops sold out before we had the chance to tell you,’ Progresso wrote in an Instagram post. ‘But don’t worry, there’s a fresh batch of Soup You Can Suck On coming your way next Thursday, 1/23, at 9 AM ET.”
Progresso has certainly stirred the pot with this one.
French’s
What Other Food Brands Have Launched Weird Products
Progresso is far from the only company to use an unusual product or flavor as a marketing stunt.
Progresso, the well-known soup brand, recently made a surprising foray into the candy industry with the launch of soup-flavored candies. The limited edition candies, which come in flavors like chicken noodle, tomato basil, and clam chowder, sold out quickly after their release.
Fans of Progresso’s comforting soups were eager to try this unique twist on their favorite flavors in candy form. Many customers were intrigued by the idea of a savory treat that still satisfied their sweet tooth.
The candies were praised for their authentic taste, with many customers noting that they really did taste like the soups they were based on. Some even said that they preferred the candy versions over the actual soups themselves.
While some were initially skeptical about the idea of soup-flavored candies, the overwhelming demand and positive reviews prove that Progresso may have stumbled upon a winning product. Hopefully, the success of this launch will inspire more innovative and unexpected creations from the brand in the future.
Tags:
Progresso, soup flavored candy, new product launch, limited edition, sold out, popular candy, food innovation, unique flavor, sweet and savory, trending food item, candy lovers, Progresso brand, candy market, specialty treats
Progresso Soup Drops, a new innovative candy that tastes like chicken noodle soup, has taken the snack world by storm and quickly sold out online and in stores across the country.
The unique combination of savory chicken broth, tender noodles, and a hint of vegetables in a bite-sized candy form has captured the hearts and taste buds of consumers looking for a new and exciting treat.
Fans of Progresso Soup Drops have been raving about the delicious taste and surprising resemblance to the classic comfort food. Many have praised the candy for its convenience and portability, making it the perfect on-the-go snack for busy schedules.
Despite the initial limited availability, the company behind Progresso Soup Drops has promised to restock as soon as possible to meet the overwhelming demand. In the meantime, eager customers are encouraged to sign up for notifications to be the first to know when the sought-after candy becomes available again.
Don’t miss out on the chance to try this hot new candy sensation – get your hands on Progresso Soup Drops before they sell out again!
Jimmy Fallon was less than eager to try Progresso’s chicken noodle soup-flavored hard candies, or “soup drops,” which General Mills released earlier this month.
“I tried it,” “The Tonight Show” host said last week, “and it sucks.”
Pun intended or not, that seems to be the point of this publicity stunt: attention, at any cost, for the struggling brand.
General Mills is releasing a run of the soup-flavored lozenges in limited quantities online for just a few Thursday mornings in January. Progresso is relying on a combination of exclusivity and must-try weirdness to put more eyes on the brand and more cans in grocery carts.
It seems to be working: The first batch sold out in less than an hour last week.
“We took the beloved flavors of our Progresso chicken noodle soup and packed them into a fun, savory candy soup drop for a totally new way to enjoy the taste you love whenever and wherever you want,” MC Comings, business unit director for Progresso at Golden Valley-based General Mills, said in a news release.
The cans of soup drops, which run $2.49 plus shipping, also come with a regular can of Progresso’s chicken noodle soup.
Progresso is a small part of General Mills’ overall portfolio, representing about 5% of retail sales, according to Jefferies research. But it remains a big name in the soup aisle, with about 16% market share. Competitor Campbell’s takes in nearly half of all retail dollars spent on soup.
General Mills, the food giant behind brands like Cheerios and Yoplait, is hoping to heat up sales for its Progresso soup line with a new innovation: soup drops.
The company recently announced the launch of Progresso soup drops, a convenient new product that allows consumers to add a burst of flavor to their meals with just a few drops. The drops come in a variety of flavors, such as classic chicken noodle and hearty vegetable, making it easy for consumers to customize their soups to their liking.
General Mills is hoping that the introduction of soup drops will help to revitalize the Progresso brand, which has faced declining sales in recent years. By offering consumers a convenient and customizable way to enjoy their favorite soups, the company is aiming to attract new customers and re-engage existing ones.
With the launch of soup drops, General Mills is demonstrating its commitment to innovation and its willingness to adapt to changing consumer preferences. As the company continues to explore new ways to appeal to consumers, it will be interesting to see how the market responds to this latest offering from Progresso.
This audio is auto-generated. Please let us know if you have feedback.
Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Progresso serves up candified soup
General Mills’ latest quirky product brings the taste of a bowl of soup into a hard candy confection.
Progresso Soup Drops contain the flavor of the brand’s Chicken Noodle Soup in the same shape as a lemon drop candy. The brand referred to the product as “soup you can suck on.” According to the press release, the candy contains the tastes of broth, savory vegetables, chicken, egg noodles and parsley.
“When you’re sick, nothing is truly more reassuring than Chicken Noodle Soup. So, we thought, why stop at the soup bowl? We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want,” said MC Comings, vice president of Progresso at General Mills, said in a statement.
Progresso Soup Drops are available for a limited time each Thursday this month on the brand’s website while supplies last. A bag of the candy also comes with a can of Progresso’s Chicken Noodle Soup.
The power of social media has allowed CPGs to experiment with wacky limited-time offerings to drive heightened awareness of food items with household names. Some of the more bizarre flavor pairings play with expectations, often blending sweet and savory flavors that are not otherwise associated with one another in the same package. In 2022, Kraft Heinz teamed up with Van Leeuwen on a Mac & Cheese ice cream flavor, and the food company partnered with a winery on a wine blend with the flavor of Grey Poupon mustard.
— Chris Casey
Optional Caption
Courtesy of Hershey
Ragu turns up the heat
Italian sauce brand Ragu is taping into the sizzling interest in spicy foods.
The 88-year-old offering is partnering with YouTube series Hot One to bring a new level of heat to the pasta-sauce aisle. The new Ragu Hot Ones Heat Pack is touted as a complement to meals and snacks.
The limited-edition pack features three, 14-ounce jars of sauce in progressively hotter flavors: Fiery Garlic (Hot), Chipotle Blaze (Hotter) and Chile Inferno (Hottest).
“We’re always looking for opportunities to push the boundaries of flavor while also delivering delicious, quality sauces,” said Megan Frank, senior vice president of marketing with Mizkan America, the maker of Ragu. “With this launch, we are so excited to partner with a leader in ‘spice,’ expert in ‘heat’ and one of the most on-trend entertainment properties around to introduce the hottest pasta sauce available nationwide.”
Spicy food shows no sign of slowing down.
More than half of Gen Z consumers identify themselves as hot sauce connoisseurs, according to a 2024 survey published by NC Solutions. It also found that 62% of all consumers surveyed indicated they are more likely to buy a food or beverage item if it is advertised as spicy.
It’s a big reason why food and even beverage products are leaning into spice.
Fans of margherita and pesto pizza can decide for themselves whether the new Cheez-It flavors properly capture the foods’ essence.
Kellanova announced the launch of two new varieties of the cracker inspired by pizza flavors. Cheez-It Snap’d Extra Crunchy Margherita Pizza contains pizza flavoring with tomato, basil, olive oil and mozzarella tastes, according to the press release. Cheez-It Duoz Pesto + Mozzarella introduces a blend of flavors, such as green herbs, savory Italian cheeses and garlic, the company said.
The new Cheez-It products will be available nationwide by March, according to Kellanova.
The billion-dollar Cheez-It brand is a major focus of Kellanova’s since its spinoff as a snacking-only company in 2023. The company’s CEO Steve Cahillane told investors that year growing the brand is a key part of the packaged food giant’s strategy to increase its market share in the snacking category.
Kellanova has innovated the brand from its traditional square cracker format in recent years, namely with Cheez-It Puff’d and Snap’d. Last year, the company debuted two collaborative products with Clorox’s Hidden Valley Ranch: crackers and dressing, capitalizing on the viral popularity of ranch flavor on social media. Last fall, the company leaned into the TikTok trend of consumers sharing foods with smoky tastes, launching Smoked Cheddar and Smoked Gouda Cheez-It flavors.
Kellanova has found success taking inspiration from pizza in the past, with Pizza becoming one of the most popular Pringles flavors since the chip brand introduced it in 1999.
Leftovers: General Mills drops Progresso into candy | Ragu fires up Hot Ones pasta sauce
In a surprising move, General Mills has announced a new collaboration with Progresso to launch a line of candy products. The iconic soup brand will now be dipping its toes into the world of sweets, bringing unique flavors and textures to the candy aisle.
Progresso Candy will feature a variety of flavors inspired by their popular soup offerings, such as Chicken Noodle Candy, Minestrone Gummies, and Tomato Basil Lollipops. General Mills is confident that this unexpected pairing will appeal to fans of both brands and introduce new customers to the Progresso family.
Meanwhile, Ragu is turning up the heat with their latest creation: Hot Ones pasta sauce. Inspired by the popular YouTube series, Hot Ones, this spicy sauce is guaranteed to bring the heat to your next pasta dish. Made with a blend of fiery peppers and savory spices, Hot Ones pasta sauce is perfect for those who like a little kick in their meals.
Both of these new products are sure to shake up the food industry and provide consumers with exciting new options for their meals. Keep an eye out for Progresso Candy and Ragu Hot Ones pasta sauce in stores soon!
Progresso, a well-known brand for its delicious soups, has surprised its fans with a new and unique product – chicken noodle soup-flavored hard candy!
This innovative candy combines the comforting flavors of chicken, noodles, and savory broth, all in a convenient bite-sized treat. Perfect for those who love the taste of homemade chicken noodle soup but want a fun and portable option.
Whether you’re a soup enthusiast or just looking to try something new and exciting, Progresso’s chicken noodle soup-flavored hard candy is sure to satisfy your taste buds. Get ready to enjoy the comforting taste of chicken noodle soup in a whole new way!
Stay tuned for more updates on when and where you can get your hands on this delicious and innovative treat from Progresso. Trust us, you won’t want to miss out on this one-of-a-kind candy experience!
MINNEAPOLIS, MN — Enjoy soup like never before — Progresso, your go-to for comforting, premium soups, is innovating beyond expectations this cold and flu season with the launch of the first-ever limited-edition Soup Drops. What’s a Soup Drop? Well, it’s soup you can suck on, of course!
While most folks flock to the cough drop aisle at the first sign of a cold, Progresso is here to say, “Hold my spoon!” Progresso Soup Drops deliver the classic, hearty flavor of Progresso Chicken Noodle Soup in a format that will definitely SOUPrise fans — it’s a convenient hard candy drop — reminding you of the comfort you can find in a bowl of Progresso Soup. These savory drops are arriving for a limited time this month for National Soup Month, right at the height of cold and flu season. Now, there’s no spoon needed to dive into the classic taste of the iconic Progresso Traditional Chicken Noodle Soup, but you certainly can reach for the real thing if you’re looking for that feeling of a hug in a bowl!
“For decades, Progresso Soup has brought you cozy comfort on chilly days or when you’re under the weather,” said MC Comings, VP, Business Unit Director for Progresso at General Mills. “When you’re sick, nothing is truly more reassuring than Chicken Noodle Soup. So, we thought, why stop at the soup bowl? We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want.”
While this new savory hard candy may be a first for the brand, it will have soup fans feeling like they just slurped a spoonful of Progresso’s iconic Chicken Noodle Soup that they know and love. That favorite flavor is packed into each drop — it’s like broth, savory veggies, chicken, soft egg noodles and a hint of parsley have all been stirred up in a surprising way that’s sure to wow your taste buds. And the best part is you can enjoy Soup Drops anywhere — in the carpool line, during a grocery run, while folding laundry, sitting at the doctor’s office or hiding out under the covers. The coziness you crave is just one Drop away!
You can get your hands on the limited-edition Progresso Soup Drops, exclusively at ProgressoSoupDrops.com starting on Thursday, Jan. 16 at 9 a.m. ET (with additional quantities released every Thursday for the rest of National Soup Month, while supplies last)! The Soup Drops come in a can that looks just like the iconic Progresso Soup can with 20 individually wrapped candies within. Each order also comes with a can of actual Progresso Traditional Chicken Noodle Soup, all for just $2.49 — the typical price of a can of Progresso Soup — plus 99 cents shipping. Stock up on this soup you can suck on — for comfort when you need it, and really just to say you tried it — and feel SOUPported this cold and flu season!
For more comforting goodness, curl up with other Progresso Soups like Rich & Hearty Chicken & Homestyle Noodle, Vegetable Classics Minestrone, or Vegetable Classics Tomato Basil this soup season. They’re available online at Progresso.com or at retailers and grocery stores nationwide.
As we enter cold and flu season, there’s nothing quite like a warm bowl of soup to soothe a sore throat and provide much-needed comfort. But what if you could enjoy the benefits of soup in a more convenient and portable form?
Introducing Progresso Soup Drops – the ultimate solution for when you’re feeling under the weather. These innovative soup drops are packed with all the delicious flavors and nutrients of traditional soup, but in a convenient, easy-to-enjoy format. Simply pop one in your mouth and let it dissolve slowly, allowing the comforting warmth and healing properties of soup to soothe your throat and provide nourishment.
Whether you’re at work, on-the-go, or just feeling too sick to make a full bowl of soup, Progresso Soup Drops are the perfect solution. Stock up on all your favorite flavors like chicken noodle, tomato basil, and creamy mushroom, and be prepared for whatever cold and flu season throws your way.
Don’t let a sore throat or stuffy nose get you down – grab a pack of Progresso Soup Drops and feel the comforting warmth of soup wherever you go. Stay warm, stay healthy, and stay cozy with Progresso Soup Drops.
