Tap or block?
That’s the inspiration behind Grindr‘s playful new campaign, featuring pop star Troye Sivan alongside dancers from his recent headlining tour.
The Jake Wilson-directed clip was filmed backstage on the last stop of Sivan’s Something to Give Each Other Tour and it co-stars Theo, Simone, Samuel, Ben, Ainsley and Mauro. “The rules are simple,” Sivan states before delivering the brief instructions of the game to the six seated in the room with him. “I’m going to read something out, if you’re into it you say, ‘Tap,’ if you’re not say, ‘Block.’”
Sivan then moderates the discussion as a way to celebrate “the diversity of queer experiences,” per Grindr. The questions are also pretty direct: Hotel sex? Super hairy? Nude next to object? Not showering after the gym? Satin sheets? Open couples? Strict dynamic? “Masc” in bio? Calls you bro or dude? The dancers deliver candid answers by leaning on the answers inspired by Grindr’s app functions.
Sivan poses with Theo, Simone, Samuel, Ben, Ainsley and Mauro for the Grindr campaign “Tap or Block.”
Courtesy of Grindr
“Dating and hooking up can be complex, sexy, messy, intoxicating and confusing,” Sivan told The Hollywood Reporter in a statement. “I love how Grindr and this campaign celebrate all of this with humour, honesty and through community. It’s refreshing to show these conversations in an authentic way.”
The clip was produced by Charlie Wilson and it features music by Leland. Luke Anderson, co-founder of Juxtapose Studio, led the creative vision for the new campaign, in what marks a re-teaming with Sivan after having worked with him on the music video for “Got Me Started,” which features Explorer Cold Brew. Sivan is currently nominated for a Grammy at Sunday’s awards telecast in the category of best dance pop recording for “Got Me Started.”
Sivan in Grindr’s new campaign “Tap or Block.”
Courtesy of Grindr
In a new campaign for Grindr, Troye Sivan and his tour dancers play a game of ‘Tap or Block’ to showcase the app’s features and promote safe interactions within the LGBTQ+ community. The video features Sivan and his dancers swiping through profiles on Grindr, deciding whether to tap on a profile to show interest or block a user for inappropriate behavior.
The playful and lighthearted video aims to educate users on how to navigate the app responsibly and respectfully, while also highlighting the importance of setting boundaries and maintaining a safe online environment. Sivan and his dancers use their platform to promote positive interactions and encourage users to prioritize their safety and well-being while using dating apps.
Overall, the campaign serves as a fun and engaging way to promote Grindr’s values of inclusivity, diversity, and safety within the LGBTQ+ community, with Sivan and his dancers leading by example.
Tags:
Troye Sivan, Tour Dancers, Tap or Block, Grindr Campaign, LGBTQ+, Music, Entertainment, Pop Culture
#Troye #Sivan #Tour #Dancers #Play #Tap #Block #Grindr #Campaign
