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Lalo González is the grandson of Don Julio. | Fox News
Tag: Tequila
LALO Launched A Delicious High-Proof Tequila. Where Else Can A Blanco-Only Brand Go?
LALO High Proof Tequila
LALO released their first tequila in 2017, but for the upstart brand, 2023 was truly a banner year. The brand expanded distribution to major markets including New York, focusing on a single SKU: 80 proof blanco tequila with no additives. Since then, a big piece of LALO’s national marketing leaned into their product’s three ingredients: water, champagne yeast, and Highland agave.
Of course, LALO had another marketing card in reserve, which they didn’t hesitate to play. One of the brand’s founders is Eduardo “Lalo” González, the grandson of Mexican spirits legend Don Julio González. (It’s a name almost anyone who’s walked past a tequila shelf will recognize.)
Press was one thing, but the brand’s real stickiness seemed to grow from positive word of mouth and a consistent, delicious blanco that stood out from the crowd. Indeed, LALO still bills itself as “one of the few brands exclusively dedicated to blanco tequila.” That focus attracted fans in a landscape of increasingly novel cask aging and celebrity brands. But it also created a question for market observers: with its sights set on blanco, where could LALO possibly expand from there?
LALO Tequila Founders
It turns out there was nowhere to go but up—in proof, at least. In late 2024, LALO released its first “high proof” expression, a 108 proof version of its trademark blanco. The expression is distilled at the same facility where LALO’s base expression is produced, Grupo Tequilero Mexico (NOM 1468).
I’ve sampled LALO High Proof several times. Bold, spicy, and full-bodied on the nose, it brings aromas ranging from cooked fruit and baked rye bread to sweet caramelized onion and even buttermilk. The palate leans sweet and then spiced: honey, brown sugar, and rose-infused simple syrup lead, followed quickly by roasted pineapple and other tropical fruits. Pops of bright red candied cherry and lime jelly meet milky caramel and salted taffy. Thick and rich on the tongue, the higher-ABV blanco carries into a lengthy and sweet (but not cloying) finish, the sort you get from enjoying overripe fruit.
It’s a delicious addition to the brand’s limited lineup. But with such a concentration on blanco tequila, where else might the brand innovate beyond proof?
“While the blanco category offers less flexibility, I believe there’s still plenty of room for innovation and new expressions,” says co-founder Lalo Gonzalez, speaking to Forbes.
“We’re currently exploring some exciting projects that could potentially launch later [in 2025]. Innovations in blanco can come from elements like water, agaves sourced from specific regions within the protected tequila area, yeast and fermentation techniques, and cooking methods, to name a few.”
Gonzalez also told Forbes a positive response from LALO High Proof has given the company reason to continue thinking of potential new expressions down the line.
“[W]e’ve always focused on blanco because it’s the expression we started with and the one we personally love to drink. That said, we’ve been so humbled by the interest in other expressions of our tequila, it’s a wonderful compliment.”
But he stopped short of saying whether or not the brand would ever expand beyond blanco.
“While we don’t currently produce aged expressions, we’ve definitely taken note of the enthusiasm, and we will see what’s to come—we’re still early in our tequila journey and enjoying the ride with our consumers.
LALO High Proof is currently available for $74.99 across most American markets.
LALO, a popular tequila brand known for its high-quality blanco tequila, has recently launched a new product that has tequila lovers buzzing with excitement. The new addition to their lineup is a delicious high-proof tequila that promises to pack a punch while still maintaining the smooth and crisp flavor profile that LALO is known for.With this bold move into the high-proof tequila market, many fans of the brand are wondering where else LALO can go with their blanco-only brand. Some are speculating that the brand may venture into aged tequilas, experimenting with different barrel finishes and aging techniques to create unique and complex flavor profiles. Others are hoping to see LALO expand their product line to include flavored tequilas or ready-to-drink cocktails.
No matter where LALO decides to take their brand next, one thing is for certain – fans of the brand can expect nothing less than exceptional quality and delicious flavor in every bottle. Stay tuned to see what exciting new offerings LALO has in store for tequila connoisseurs everywhere. Cheers to the future of LALO tequila!
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- LALO tequila
- high-proof tequila
- blanco tequila
- premium tequila
- tequila brand
- new product launch
- tequila industry
- craft spirits
- tequila connoisseurs
- Mexican spirits.
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Don Julio’s grandson Lalo González launches limited edition High Proof tequila
California Agave Council founding Director Craig Reynolds weighs in on tequila shortages and why several California distilleries are turning to Agave-based spirits on ‘Kennedy.’
Drawing from a desire to provide consumers with innovative products harvested exclusively from Mexico, one spirit brand is staying true to its commitment and producing only additive-free blanco tequila as the company continues to grow its product line amid shifts in the spirits’ category.
Eduardo “Lalo” González, grandson of Don Julio and co-founder of Lalo Spirits, unveiled High Proof, a limited-edition release of 108 proof (54% ABV) tequila blanco, which expanded the brand’s portfolio from one product.
“The High Proof is an undiluted version of our 80 proof,” González told FOX Business. “You have a tequila that is not watered down. All the flavors, aromas, the flavor profile of the juice, is kind of like on steroids. It’s highlighted even more.”
Lalo González launched Lalo Spirits with his childhood friend and co-founder, David Carballido. (Lalo Tequila / Fox News)
Cinnamon, cooked agave and tropical notes are among the pungent aromas found in a pour of High Proof.
“It’s very well-balanced,” González said.
High Proof is made with only three ingredients; agave sourced from the Jalisco highlands, water from the distillery’s well and champagne yeast.
“We did a test of four different yeasts and the one that kind of highlighted this balance that I wanted in the final product was champagne yeast,” González said.
TEQUILA EXPERT SHARES THE SECRET TO A SIMPLE, DELICIOUS COCKTAIL
Lalo González’s High Proof tequila is made with agave from Jalisco, Mexico, distillery well water and champagne yeast. (Lalo Tequila / Fox News)
With the help of his childhood friend and co-founder, David Carballido, González launched High Proof on digital shelves in late October 2024. The product sold out on the brand’s website within one week.
“We were like okay, we need more,” he said.
Today, consumers can purchase a second drop of High Proof, which retails for $74.99, online and in select stores and restaurants.
“It’s kind of giving us the North Star of how we should do it this year,” González said.
González revealed that because of High Proof’s success, the Lalo team is strongly considering limited edition releases a few times a year.
TEQUILA AND MEZCAL: WHAT’S THE DIFFERENCE?
At the overwhelming request from consumers for an aged expression, González said he often finds himself drumming up new ideas and considering the possibilities of blanco.
“The consumer is looking for more crafty options, more authentic options in the realm of spirits and tequila obviously,” he said. “They’re being more, I don’t know if I’d call it picky, but they investigate more. They read more. They want to know more about what they’re drinking and eating and putting in their body.”
González said Lalo can shapeshift a multitude of limited edition products by exploring agave from a region outside of Jalisco, experimenting with cooking and extraction methods, types of yeast and the source of water, in order to expand.
CLICK HERE TO READ MORE ON FOX BUSINESS
“Using rain water is possible, though challenging,” González told FOX Business. “I don’t know how sustainable it is.”
“It’s in the realm of possibilities for a limited release.”
Don Julio’s grandson, Lalo González, has just released a limited edition High Proof tequila that is sure to delight tequila enthusiasts everywhere. This new tequila boasts a higher alcohol content than traditional tequilas, giving it a bold and intense flavor profile that is perfect for sipping or mixing in cocktails.The limited edition High Proof tequila is made using only the finest blue agave plants, hand-selected by Lalo himself. The tequila is then distilled in small batches using traditional methods that have been passed down through generations of the González family.
With its smooth finish and complex flavor profile, this High Proof tequila is sure to impress even the most discerning of palates. Each bottle is hand-numbered and comes in a beautifully designed package that pays homage to the rich history and tradition of the González family.
Don’t miss your chance to try this exclusive tequila from one of the most respected families in the industry. Pick up a bottle of Don Julio’s grandson Lalo González’s limited edition High Proof tequila today and experience the true essence of Mexico in every sip. Cheers! #HighProofTequila #LaloGonzález #LimitedEdition
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- Don Julio’s grandson
- Lalo González
- limited edition tequila
- High Proof tequila
- tequila launch
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Red Bull Zero Sugar, Tequila Don Julio and more
Our weekly round-up is the springboard for new innovation ideas.
Tequila Don Julio 1942 Year of the Snake Edition
Tequila Don Julio 1942 Year of the Snake Edition (Tequila Don Julio) In celebration of Lunar New Year, Tequila Don Julio is releasing the limited-edition Tequila Don Julio 1942 Year of the Snake Edition.
The design of the bottle honors the Year of the Snake with a custom illustration merging the Chinese Zodiac snake and the Aztec feathered serpent. The iconic tall bottle exudes a vibrant red shade and gold accents as an ode to good fortune and prosperity.
Available in limited quantities on ReserveBar and other online retailers, the Tequila Don Julio 1942 Year of the Snake Edition can be purchased for $199.99 while supplies last.
Red Bull Zero
Red Bull Zero (Red Bull) Red Bull Zero has launched in the US: a new drink using monk fruit extract, erythritol, sucralose.
The drink has ‘its own unique taste’ to provide a new addition for the brand’s line of energy drinks, with a different taste to Red Bull sugar-free.
Packaged in 8.4-fluid-ounce, matte light-blue cans the drink has a ‘pleasant sourness with notes of tutti frutti, combined with the taste of pineapple and vanilla, revealing a vibrant balance of sweet and tart’.
CELSIUS: Sparkling Strawberry Passionfruit
Sparkling Strawberry Passionfruit (Celsius) US better-for-you energy drink CELSIUS has launched its first flavor of 2025: Sparkling Strawberry Passionfruit.
The new flavor is now available nationwide at in-store and online retailers.
“CELSIUS Sparkling Strawberry Passionfruit combines the essence of summertime strawberry flavors and delicious passionfruit flavors to create a dynamic taste experience,” says the brand. “For those of us facing brutal winter weather, this is a warm weather flavor escape. Every sip is a luscious mix of sweet strawberry and passionfruit flavors, resulting in an ideal, refreshing mix.”
NESCAFÉ Espresso Concentrate
Nestle Espresso Concentrate (Nestle) NESCAFÉ, the world’s largest coffee producer, is expanding its US portfolio with its first-ever liquid concentrate line: NESCAFÉ Espresso Concentrate.
Having initially launched in Australia and China last year, the new innovation answers the growing demand in the US for customizable and convenient at-home coffee.
NESCAFÉ Espresso Concentrate easily dissolves in water or milk, delivering a simple way for coffee lovers to make a premium café-style, iced espresso-based beverage.
The concentrate is made with 100% Arabica beans and comes in two variations:
- NESCAFÉ Espresso Concentrate Black, a rich and strong offering
- NESCAFÉ Espresso Concentrate Sweet Vanilla, a blend of sweet and smooth
“Though Gen Z and millennial consumers’ tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand,” said Felipe Acosta, NESCAFÉ Senior Brand Marketing Manager. “The brand’s first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant – without any extra machinery and from the comfort of their home.”
NESCAFÉ Espresso Concentrate comes in a 300 mL bottle (making approximately 20 cups of high-quality espresso when prepared as directed) and will be available at retailers nationwide starting in February for an MSRP of $9.49 (prices may vary by retailer).
Also read → New beverage launches: Ocean Spray, Kopparberg and more
Hydes launches nostalgia-inspired beer ranges for 2025
Nostalgia inspired beer range (Hydes) UK brewer Hydes has announced its new product ranges for 2025.
As seen with the 2024 range, the 18-strong range for 2025 includes six cask ales as part of its bi-monthly vintage offering and 12 seasonal guest ales.
The vintage range comprises historic brews recreated and influenced by the original Hydes Anvil range continuing to take the historic retro styling of Hydes pump and bottle clips from the past as inspiration, which proved popular with drinkers last year.
Adopting the brewery’s original Anvil Brand name, the range sees a varied selection of ales on cask introduced throughout the year including Hydes XPA (4.0% ABV), Hydes Mild (3.4% ABV), Hydes IPA (4.4% ABV), Hydes Red (4.5% ABV), Hydes Stingo (6.0% ABV) and Hydes Imperial (5.2% ABV).
To accompany the ales, Hydes has created retro 60s and 70s-inspired designs featuring the Hydes Anvil Brewery branding to feature on bar pump clips, beer and drip mats and posters.
The seasonal range includes a range of 12 ales that celebrate the beloved retro stylings of the Haynes automotive manuals for a classic range of cars from the 60s, 70s and 80s with a range inspired by the popular guidebooks. 2024’s range was based on classic British TV programs.
The range includes ales inspired by the distinctive manuals for the Mini Cooper, Austin Princess, Ford Sierra, Ford Capri, Audi Quattro, VW Beetle, Porsche Carrera, Triumph Herald, Austin Allegro, Ford Cortina. Vauxhall Cavalier and Morris Mariner.
The first themed ales inspired by the manuals to be introduced are The Cooper, a 3.9% ABV dark session ale for January, The Princess, a refreshingly regal 4.2% ABV pale ale in February, The Sierra a 4.5% ABV American red beer for March and April welcomes The Capri, a 4.6% ABV Golden IPA.
The White Lotus Limited Edition Mango Organic Black Tea
The White Lotus Limited Edition Mango Organic Black Tea (Saint James Iced Tea) Saint James Iced Tea is launching a new, limited edition flavor inspired by the HBO series The White Lotus.
The White Lotus Limited Edition Mango Organic Black Tea has been created in partnership with Warner Bros. Discovery Global Consumer Products.
“This tea is overflowing with juicy mango and the rich flavors of black tea with the perfect hint of sweetness… enjoy each sip as it transports you straight to the luxurious White Lotus Resort,” says the brand.
The White Lotus Limited Edition Mango Organic Black Tea is available on Amazon and nationwide at retailers including Erewhon, Target, Hannaford, Loblaws, Fred Meyer, King Soopers, Pop Up Grocer and more.
“Get the party started with Red Bull Zero Sugar, Tequila Don Julio and more!Looking to kick back and relax with a refreshing drink that won’t weigh you down? Red Bull Zero Sugar is the perfect choice with the same great taste of Red Bull without the added sugar. Pair it with the smooth and premium taste of Tequila Don Julio for a delicious cocktail that will have you coming back for more.
Whether you’re hosting a get-together with friends or simply unwinding after a long day, these drinks are sure to liven up any occasion. So grab a can of Red Bull Zero Sugar, pour yourself a glass of Tequila Don Julio, and let the good times roll! Cheers! #RedBullZeroSugar #TequilaDonJulio #PartyTime”
Tags:
Red Bull Zero Sugar, Tequila Don Julio, sugar-free energy drink, tequila cocktails, mixed drinks with Red Bull, low-calorie beverages, alcohol brands, zero sugar drinks, tequila recipes, energy drink cocktails, Red Bull cocktails, tequila mixology
#Red #Bull #Sugar #Tequila #Don #Julio
León Y Sol Tequila Teams Up with Sofia Vergara & Manolo Vergara of TOMA for the Ultimate Holiday Fiesta Bundle |
SAN FRANCISCO, Dec. 31, 2024 /PRNewswire/ — Get ready to spice up the holidays! León Y Sol Tequila is thrilled to announce an exciting collaboration with TOMA, the innovative Latin culinary brand that masterfully harmonizes flavors and elements from Latin America, to bring fans a holiday experience like no other.
The León Y Sol x TOMA Holiday Fiesta Bundle combines the bold flavors of León Y Sol’s premium tequilas with TOMA’s signature empanadas for a festive pairing guaranteed to elevate any holiday gathering. This limited-edition bundle includes a bottle of León Y Sol Blanco, a bottle of León Y Sol Reposado, a dozen of TOMA’s handcrafted empanadas, TOMA’s Salsa Roja, and a recipe card featuring the “Spiced Holiday Margarita,” a cocktail designed to pair perfectly with the empanadas.
“We couldn’t be more excited to partner with TOMA,” says Bobby Marhamat, CEO of León Y Sol. “This collaboration is a celebration of bold flavors, creativity, and the spirit of bringing people together—just in time for the holidays.”
“TOMA and León Y Sol are both incredible emerging brands celebrating Latin culture and heritage that prioritize quality and authenticity,” says Mary Wolff, Chief Operating Officer at TOMA. “We’re thrilled to offer a unique tasting experience for the holidays bringing our brands’ top products together.”
The bundle is part of a special social media giveaway, where one lucky winner will take home this holiday prize pack. Participants can enter by following both brands on Instagram, tagging a friend they’d host a holiday fiesta with, and sharing their favorite empanada flavor or tequila pairing.
For more information, follow @leonysoltequila and @eattoma on Instagram.
ABOUT LEÓN Y SOL
León Y Sol Tequila: A Taste of Tradition and Innovation
Founded on the principles of tradition and innovation, León Y Sol Tequila brings the vibrant spirit of Mexico to the world. Each bottle encapsulates the rich history and culture of tequila-making, blending time-honored techniques with modern craftsmanship. Our premium tequila is distilled from the finest blue agave, nurtured in the sun-drenched fields of Jalisco, and meticulously crafted to deliver a smooth, distinctive flavor that is both complex and refined.
At León Y Sol, we are passionate about quality and authenticity. Our commitment to excellence is reflected in every aspect of our process, from the careful selection of agave plants to the artisanal distillation methods employed by our master distillers. The result is a range of tequilas that are perfect for any occasion, whether enjoyed neat, on the rocks, or in a classic cocktail.
Media Contact:
Kendall Perry
480-206-5993
View original content to download multimedia:https://www.prnewswire.com/news-releases/leon-y-sol-tequila-teams-up-with-sofia-vergara–manolo-vergara-of-toma-for-the-ultimate-holiday-fiesta-bundle-302340424.htmlSOURCE Leon Y Sol + TOMA
The holidays just got a whole lot more exciting with León Y Sol Tequila teaming up with Sofia Vergara and Manolo Vergara of TOMA for the ultimate holiday fiesta bundle!This exclusive collaboration brings together the premium quality of León Y Sol Tequila with the fun and festive spirit of Sofia and Manolo Vergara’s TOMA brand, creating the perfect package for all your holiday celebrations.
The holiday fiesta bundle includes a bottle of León Y Sol Tequila, as well as a selection of TOMA’s signature cocktail mixes and garnishes, ensuring that you have everything you need to create the perfect drinks for your holiday gatherings.
Whether you’re hosting a small gathering with friends or a big family party, this bundle has you covered. And with the star power of Sofia and Manolo Vergara behind it, you know it’s going to be a hit.
Don’t miss out on this exclusive collaboration – order your León Y Sol Tequila x TOMA holiday fiesta bundle today and get ready to celebrate in style! Cheers to a festive holiday season!
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