As 2025 begins, a viral TikTok phenomenon has captured global attention: millions of users are participating in a coordinated effort to unfollow content creator Vexbolts. The “leave Vexbolts in 2024” campaign has highlighted the power of social media mobilization, with users joining his account only to unfollow him at midnight on New Year’s Eve. By the time the New Year reached different time zones, nearly two million users had already unfollowed the 19-year-old creator.
Vexbolts initially gained fame through a viral Fortnite clip in which he coined the phrase “let him cook!” Since joining TikTok in 2021, he has amassed a loyal following by producing consistent viral content, reaching 1.5 million followers prior to this campaign. However, the surge in followers—over seven million—followed by the mass unfollowing has significantly boosted his visibility, sparking speculation about the campaign’s intent. Vexbolt dropped roughly a million followers in 1 second, on new years eve.
This unprecedented attention has led many to question whether the event is a cleverly orchestrated PR stunt. In the competitive creator economy, where engagement and reach are critical, such campaigns can elevate creators to greater prominence. Vexbolts’ recent collaborations with figures like MrBeast further suggest strategic efforts to solidify his standing as a major online personality.
For advertisers and brands, the campaign underscores the immense potential of highly engaged online activations. Even if Vexbolts loses a significant portion of his followers, the event has already captured widespread attention, making him a valuable figure for marketing campaigns targeting younger demographics.
As the campaign unfolds, it illustrates the evolving dynamics of influence in the social media era. Whether intentional or organic, this mass unfollowing event has cemented Vexbolts’ place in the conversation, signaling new opportunities in the creator economy.
In a shocking turn of events, the popular TikTok account Vexbolts has experienced a massive drop in followers, losing approximately a million followers in just one second. The sudden unfollowing spree has left fans and social media users baffled, with many speculating on the reasons behind the mass exodus.
Vexbolts, known for their entertaining and engaging content, has been a favorite among TikTok users for their unique and creative videos. However, it seems that something has caused a large number of followers to hit the unfollow button en masse.
While the exact reason for the sudden drop in followers remains unclear, some speculate that it could be due to a controversial post or a change in content that did not sit well with fans. Others believe it could be the result of a glitch or technical issue on the platform.
Regardless of the cause, the drastic decrease in followers has certainly caught the attention of the TikTok community. Will Vexbolts be able to recover from this unexpected setback and regain their lost followers? Only time will tell. Stay tuned for more updates on this developing story.
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- TikTok unfollowing
- Vexbolts
- mass unfollowing
- TikTok followers
- social media drop
- viral unfollowing
- TikTok trends
- follower count
- social media strategy
- engagement tactics
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