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Publisher ‏ : ‎ Point B Inc (April 11, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 349 pages
ISBN-10 ‏ : ‎ 098604623X
ISBN-13 ‏ : ‎ 978-0986046230
Item Weight ‏ : ‎ 1.6 pounds
Dimensions ‏ : ‎ 6 x 1.2 x 9.1 inches

In today’s rapidly evolving business landscape, more and more companies are shifting towards a subscription-based model to drive recurring revenue and create long-term customer relationships. Technology-as-a-Service (TaaS) is a powerful way for companies to deliver software and services to customers on a subscription basis, providing a steady stream of income and fostering customer loyalty.

But successfully growing a profitable TaaS business requires a strategic approach. In our Technology-as-a-Service Playbook, we outline key steps to help companies build and scale their subscription business:

1. Understand your customer: To build a successful TaaS business, it’s crucial to have a deep understanding of your target customers. What are their pain points? What are their needs and preferences? By understanding your customer’s needs and motivations, you can tailor your offerings to better meet their expectations.

2. Develop a compelling value proposition: In a crowded marketplace, it’s essential to differentiate your TaaS offering. Develop a clear and compelling value proposition that highlights the unique benefits of your subscription service. Communicate how your TaaS solution can solve your customer’s problems and deliver value.

3. Build a scalable infrastructure: To support a growing TaaS business, you need a robust infrastructure that can handle increased demand. Invest in scalable technology solutions, such as cloud computing and automation tools, to support your subscription model and efficiently deliver services to customers.

4. Focus on customer retention: Customer retention is key to the success of a TaaS business. Focus on delivering exceptional customer service, engaging with customers regularly, and continuously improving your offerings to keep customers satisfied and loyal.

5. Monitor and optimize key metrics: To drive profitability in your TaaS business, it’s essential to monitor key metrics such as customer acquisition cost, customer lifetime value, and churn rate. Use this data to identify areas for improvement and optimize your subscription model for long-term success.

By following these key steps outlined in our Technology-as-a-Service Playbook, companies can build a profitable and sustainable subscription business that drives recurring revenue and builds lasting customer relationships. Embrace the power of TaaS and unlock new opportunities for growth in the digital age.
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