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Thailand seeks to up Michelin-star status with Thai Select initiative
The Department of International Trade Promotion (DITP) is ramping up efforts to promote the “Thai SELECT” brand globally in a bid to boost the reputation of Thai cuisine and drive exports.
In collaboration with renowned chefs like Wolfgang Puck, and with the participation of Her Royal Highness Princess Ubolratana Rajakanya in culinary demonstrations, the department aims to take Thai cuisine to a global audience through prominent media outlets like the Los Angeles Times and ABC7 News.
The “Sawadee Thai SELECT Festival” further supports these efforts, bringing together top Thai restaurants to demonstrate their expertise and emphasise the significance of the “Thai SELECT” logo.
The logo serves as a hallmark of quality and authenticity for Thai restaurants and products worldwide. Currently, there are 1,664 Thai Select restaurants globally, with the United States alone boasting 445.
Thailand is known for its delicious and diverse cuisine, and now the country is looking to up its Michelin-star status with the Thai Select initiative. This program aims to promote authentic Thai cuisine and elevate the dining experience for both locals and tourists.
The Thai Select initiative is a certification program that recognizes restaurants around the world that serve authentic Thai dishes made with high-quality ingredients and traditional cooking techniques. By earning the Thai Select seal of approval, restaurants can showcase their commitment to excellence and attract more discerning diners.
With the help of the Thai Select initiative, Thailand hopes to increase its number of Michelin-starred restaurants and solidify its reputation as a culinary destination. By highlighting the best of Thai cuisine, the country can showcase its rich culinary heritage and attract food lovers from around the globe.
So if you’re looking to experience the best of Thai cuisine, be sure to look for the Thai Select seal when dining out. You’ll be treated to a delicious and authentic meal that showcases the flavors and traditions of Thailand.
Tags:
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- Thai Select initiative
- Thailand culinary excellence
- Michelin-star restaurants in Thailand
- Thai cuisine recognition
- Thailand food industry growth
- Michelin Guide Thailand
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- Thai fine dining recognition
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